Peter Asplund work email
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Peter Asplund personal email
My passion is building growth and driving change. Leveraging my tech startup experience and combining it with enterprise management and marketing background, I am now building a new generation strategy consultant. Lean, agile and with top strategic and creative competence.
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Ceo And FounderSingular Studios 2022 - PresentStockholm, Stockholm County, SwedenSingular Studios is a strategic brand and design agency. We use our expertise in brand strategy, strategic design and brand execution to help businesses grow with singular clarity. We help large global companies in need of a brand revitalization or transformation. As well as seed-level startups in turning their brand into a growth engine. -
Client DirectorGrow+Digitalist 2018 - 2021Stockholm, SwedenMarketing and branding consultancy, helping larger corporations transform their business and digital strategy. Working on global market, headquartered in Stockholm.
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Founder And CeoSkills2You 2016 - 2018Stockholm, SverigeWe are creating a grassroot movement for learning. Skills2You is a digital marketplace for knowledge and inspiration, based on peer-to-peer model. We match you with a coach to help learn new things or develop your interests. Also making it easy for people with specific skills to make a little extra money on sharing their passion and helping others. Aiming to disrupt the way people learn, adding a social dimension and making it available for everyone. Operating from startup hub SUP46 in… Show more We are creating a grassroot movement for learning. Skills2You is a digital marketplace for knowledge and inspiration, based on peer-to-peer model. We match you with a coach to help learn new things or develop your interests. Also making it easy for people with specific skills to make a little extra money on sharing their passion and helping others. Aiming to disrupt the way people learn, adding a social dimension and making it available for everyone. Operating from startup hub SUP46 in Stockholm.Founded the company and as CEO responsible for business development, financing, marketing/sales and operations. Show less
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Management Consultant And Interim ManagerRe:Brand Ab 2007 - 2018Stockholm, SwedenManagement consulting, using the tools of strategy and leadership for building growth and driving change. Focus on "Revenue Management", the chain of tasks ranging from Product Development/Innovation to Business Development, Marketing and Sales.Services within three areas: - Project-based consulting (for example business, brand or marketing strategies)- General counseling (advisor on retainer basis)- Interim management (temporary leadership assignments)Interim… Show more Management consulting, using the tools of strategy and leadership for building growth and driving change. Focus on "Revenue Management", the chain of tasks ranging from Product Development/Innovation to Business Development, Marketing and Sales.Services within three areas: - Project-based consulting (for example business, brand or marketing strategies)- General counseling (advisor on retainer basis)- Interim management (temporary leadership assignments)Interim management assignments include:CARLSBERG SVERIGE AB, Marketing Manager (FMCG)Global brewery, with a portfolio of international and local brands. Market leader in Sweden, with 3,3 billion SEK turnover and 1000 employees. Responsibilities in branding, marketing strategy, innovation, market communications and sales channel strategy.VÄSTERBOTTENS-KURIREN MEDIA AB, Director Marketing and Sales (media)Media group with portfolio of two morning papers, two radio stations and several digital products. 350 MSEK turnover and 225 employees. One-year assignment to run Marketing and Sales Department (45 people), with responsibility of driving the commercial side of the business.CLAS OHLSON AB, Group Marketing Director (retail)Retail organization with operations in four countries, 6.500 MSEK turnover and 2.500 employees. One-year assignment to run central Marketing Department (35 people), with matrix responsibility for local Marketing Managers in Sweden, Norway, Finland and UK.POLARBRÖD AB, Marketing Director (FMCG)Swedish bread supplier with strong exports, 750 MSEK turnover and 450 employess. Hired by owner with one-year assignment to run Marketing and Sales Departments (15 people), responsible for Brand Managers, Product Managers and sales organization (domestic and international).UMEÅ KOMMUN, Marketing Manager (public sector)110.000 inhabitants, 11.000 employees, leading growth region in Northern Sweden. Eight-month assignment with task of setting up a new marketing function in the organization. Show less
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Marketing ManagerCarlsberg Group 2015 - 2016Stockholm, SwedenCarlsberg is a global brewery, with a portfolio of international and local brands. Market leader in Sweden, with 3,3 billion SEK turnover and 1000 employees.Hired as interim Marketing Manager in Carlsberg Sverige, responsibilities in branding, marketing strategy, innovation, market communications and sales channel strategy. -
Marketing And Business LeadMinfarm 2014 - 2015Stockholm, SwedenMinfarm is a digital startup developing a global marketplace for connecting buyers with sellers of locally produced food. Using an IT platform and a web interface, giving consumers the chance of conveniently buying directly from farmers.Investor and part of Management Team, working with business strategy, marketing/sales, business development and financing. -
Global Marketing DirectorClas Ohlson 2010 - 2011Insjön, SwedenRetail organization with operations in four countries, 6.500 MSEK turnover and 2.500 employees. Interim assignment to run central Marketing Department (35 people), with matrix responsibility for local Marketing Managers in Sweden, Norway, Finland and UK. Member of Management Team, Chairman of Commercial Team. Focus on restructuring and making marketing process more efficient, building a model for coaching and co-ordinating the local markets and strengthening leadership in Marketing… Show more Retail organization with operations in four countries, 6.500 MSEK turnover and 2.500 employees. Interim assignment to run central Marketing Department (35 people), with matrix responsibility for local Marketing Managers in Sweden, Norway, Finland and UK. Member of Management Team, Chairman of Commercial Team. Focus on restructuring and making marketing process more efficient, building a model for coaching and co-ordinating the local markets and strengthening leadership in Marketing Department. Show less -
Marketing DirectorNorrmejerier 2004 - 2007Northern Swedish dairy company, 1.500 MSEK turnover and 500 employees. Portfolio of 7 regional and national brands (Västerbottensost, Jokk, Verum and Gainomax most wellknown). Key task of building a new market position in face of changing competitive conditions. Responsible for strategy development (brand, range/product offering, marketing and communications) and leadership of Marketing and Information Department.Awarded Marketer of the Year in 2008 for the transformation of… Show more Northern Swedish dairy company, 1.500 MSEK turnover and 500 employees. Portfolio of 7 regional and national brands (Västerbottensost, Jokk, Verum and Gainomax most wellknown). Key task of building a new market position in face of changing competitive conditions. Responsible for strategy development (brand, range/product offering, marketing and communications) and leadership of Marketing and Information Department.Awarded Marketer of the Year in 2008 for the transformation of the Norrmejerier master brand. Awarded "75-wattaren" (silver medal) in the marketing award contest “100-wattaren” arranged by Sveriges Annonsörer in 2006, for the turnaround of the Gainomax brand. Show less -
Founder And CeoKlan Stockholm 1998 - 2003Marketing services agency, with a digital focus. Helping Internet companies grow and traditional companies to use new interactive media. Business idea of combining marketing skills with a deep understanding of Internet, resulting in a fully integrated communications offer. Responsible for sales, strategy development and day-to-day operations management.
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Account Director / Director Of Strategic PlanningLowe Brindfors 1994 - 1998Scandinavia´s largest advertising agency. As Account Director responsible for client relation and marketing campaign development for several of the agency´s largest consumer brand clients. As Director of Strategic Planning responsible for establishing a specialised brand planning competence within the agency. The work for long time client Läkerol was awarded Silver Egg in Swedish Golden Egg ceremony and Gold in Eurobest in London.
Peter Asplund Skills
Peter Asplund Education Details
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Civilekonom, Marketing -
Rudbecksskolan
Frequently Asked Questions about Peter Asplund
What company does Peter Asplund work for?
Peter Asplund works for Singular Studios
What is Peter Asplund's role at the current company?
Peter Asplund's current role is CEO Singular Studios.
What is Peter Asplund's email address?
Peter Asplund's email address is pe****@****rand.se
What schools did Peter Asplund attend?
Peter Asplund attended Stockholm University, Rudbecksskolan.
What skills is Peter Asplund known for?
Peter Asplund has skills like Strategy, Marketing Strategy, Integrated Marketing, Marketing Communications, Strategic Planning, Advertising, Marketing, Brand Architecture, Business Strategy, Management Consulting, Brand Development, Strategic Communications.
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Peter Asplund
Content Manager / Book Editor @ Royal Institute Of TechnologyGreater Stockholm Metropolitan Area
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