Anthony S. Policastro Email and Phone Number
new york, new york, united states
Anthony S. Policastro's Location
Raleigh-Durham-Chapel Hill Area, United States
Anthony S. Policastro's Contact Details
Anthony S. Policastro work email
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Anthony S. Policastro personal email
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Anthony S. Policastro phone numbers
About Anthony S. Policastro
I am a Digital Marketer/Product Manager with strong communication skills, technical acumen, and trend analysis mindset.As a results-driven marketer/product/project manager, I have 10 years of experience and a communications/marketing professional with more than 15 years of experience.I am a storyteller who strongly believes in using creativity to solve problems and think beyond the normal.I have been successful in the new marketing world using a powerful mix of creativity, analytical skills, and technical prowess to create marketing solutions and act as a bridge to the technologists who can make it happen.My approach to marketing and the digital environment is from a holistic viewpoint combining campaign, web, brand, social, secondary research, and client data to harvest insights and the “why” behind customer behavior and intent.My skill set and expertise contain three key elements I believe for success in the digital ecosphere:
Anthony S. Policastro's Current Company Details
Deloitte
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Senior Digital Marketing Manager
new york, new york, united states
- Website:
- deloitte.com
- Employees:
- 295722
Anthony S. Policastro Work Experience Details
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Ux Content StrategistDeloitte Nov 2022 - PresentRaleigh-Durham-Chapel Hill AreaCreate UX Content Strategies for apps, blogs, web sites, and other areas requiring content.Develop and improve user experiences and usability for any digital content in any channel.Create content that is relevant, timely, and concise for digital assets.
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Marketing Program Manager IiFiserv Jun 2021 - Mar 2022Tallahassee, Florida, United StatesProvide direct project management and leadership launching Card Services (CS) products. - In this highly visible role, I support key strategic initiatives and I am a direct liaison to the product and marketing organization, leading the project management efforts and contributing to go-to-market (GTM) success.- Support the organizations' strategic marketing objectives, client and consumer engagement, innovation needs and Card Services revenue goals, coordinating with product teams, marketing staff, internal clients and colleagues and with external vendor partners. -
Senior Digital Marketing ManagerPortable Air Group Llc Jul 2020 - Jun 2021Chapel Hill, North Carolina, United StatesLed the overall improvement of the site optimizing the design, UX, SEO/SEM, content management and analytics targeting B2B customers and markets. Increased traffic by 33% over the last three months -132 page views to 3,584 last 30 days YOY. Decreased Bounce rate by 47% Developed strategies and roadmaps to improve the customer experience, increase SEO rankings, traffic and conversions based on customer feedback, site behavior, frequency of visits, bounce and time on site. -
Web Merchandising Marketing Manager Ii EcommerceLenovo Mar 2019 - Jul 2020Morrisville, NcResponsible for the strategy, creation, management, and analytics of Ecommerce merchandising campaigns for 240+ B2B Lenovo customer websites to increase traffic and revenue.Selected Contributions: Increased web revenue by 57% or $3M YOY Increased overall web traffic by 30% YOY Developed marketing/merchandising strategies for B2B segments using customer, web analytics, UX Sales data Implemented Adobe analytics for the sites to track customer behavior, CTR, A/B testing, Click Rate, Bounce Rate Created the first merchandising process/program for B2B -
Publishing Marketing ConsultantGhost Writing, Inc. Oct 2015 - May 2019Greater Seattle AreaResponsible for the design and formatting of manuscripts for print and eBook publication and book cover designs/development. Trained authors on writing for social media and website content Developed and wrote content for book marketing/advertising, social media, and websites Optimized website visitor search experience improving customer satisfaction Created book covers using illustrations and photographs Published ebooks and print versions on Amazon and book retailers
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Project Marketing Manager - EcommerceAdvance Auto Parts Jul 2018 - Nov 2018Raleigh-Durham, North Carolina AreaResponsible for managing Web/Ecommerce projects in Agile to optimize conversions and improve customer experience.Selected Contributions Improved web traffic by 10% overall Increased traffic 1% week over week and increased conversions and sales Used search and web analytics to troubleshoot poor customer experiences and optimize search results Documented project timelines, vendor services, and project scopes using Confluence. -
Digital Web Strategist Seo/Artificial IntelligenceLenovo Mar 2016 - Oct 2017Raleigh-Durham, North Carolina AreaResponsible for global web strategy using Agile (JIRA) to optimize customer experience and engagement involving SEO, internal search, content marketing, user experience, and virtual agents (artificial intelligence) marketing. Worked with global teams in Beijing and Malaysia, as well as various GEOs, marketing, finance, and UX/UI.Spearheaded the development of Lenovo’s first in-house eSupport Knowledge Management CMS system from ideation to launch. Currently, the tool has over 900 employees worldwide having published 130,000+ articles. Socialized and marketed the tool to stakeholders and potential users company wide.Managed and owned Virtual Agent pilots with IBM Watson and Nuance from research to production, which resulted in 15% reduction in call center calls.Selected Contributions: 80% improvement in content creation productivity worldwide Reduced call center calls resulting in $95k savings YOY Improved customer satisfaction 11% YOY Optimized visitor search experience with digital analytics improving customer satisfaction by 50% Researched and managed Virtual Agent/Artificial Intelligence vendors from financing to negotiations to SOWs.
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Digital Search And Video Content ManagerCapital One May 2015 - Mar 2016Richmond, Virginia AreaDeveloped strategies to optimize search and website performance, monitored and reported on search metrics using Agile to reduce offline contact (phone calls), and served as a content subject matter expert.Selected Contributions: Improved content using search data to influence and direct content creation Optimized web site visitor search experience with digital analytics and cross-channel marketing Developed and managed content using strategy, infographics, and video Helped create new digital financial products – mobile and online - in line with Capital One's Digital Engagement and Adoption program using demos/videos. -
Digital Marketing Solutions LeadMerkle, Inc. Jul 2014 - Apr 2015Richmond Virginia AreaProvided client marketing solutions and managed targeted data onboarding (linking offline CRM data with online programmatic advertising) for several Fortune 100 companies and national nonprofit organizations.Selected Contributions:- Created post-campaign presentations with insights and implications derived from analysis of client data and data onboarding efforts that helped meet campaign goals and increased client return on investment.- Managed multi-touch online marketing campaigns with Data Onboarding via programmatic advertising that resulted in an average of 1.8% increase in sales/conversions.- Worked collaboratively to create and document processes that greatly improved team workflow in the US and with the team in China. -
Senior Digital Analyst/Project ManagerThe Martin Agency Jan 2012 - Jul 2014Richmond, VirginiaManaged and analyzed client marketing and digital analytics data from a holistic viewpoint combining campaign, web, brand, social, secondary research and client enterprise data to harvest insights and optimize advertising campaigns to produce strategies and improve Return on Investment.Selected Contributions:- Created and managed A/B and A/B Split testing to optimize client web sites and creative.- Created company-wide processes for mapping, tracking and reporting on client web campaigns that resulted in a 25% increase in client satisfaction.- Managed the concept and creation of an online interactive campaign management dashboard designed for Walmart upper management that made reporting concise, simplified and efficient. - Tracked and merged social media data with digital analytics that resulted in a 50% increase in brand awareness and conversions.Worked on marketing campaigns for Walmart, Morgan Stanley, American Cancer Society, Penske, BF Goodrich, Exxon Mobil, Nepresso, Xfinity and others. -
Senior Digital AnalystFedex Apr 2011 - Jan 2012Memphis, TnDesigned, implemented, and analyzed the web analytics measurement infrastructure for the successful launch of FedEx’s interactive marketing campaigns.Selected Contributions:- Analyzed custom web sites, optimized navigation, and user experience created Key Performance Indicators and tracked customer behavior to measure campaign and marketing effectiveness.- Instrumental in the spawning of an ongoing business intelligence entity that established FedEx’s Interactive Marketing department as the main source of web analytics data and insights.- Created company-wide measurement processes and conventions for digital campaign and marketing managers, product managers, search management experts, and customer and web analytics analysts that revolutionized reporting and increased return on investment. -
Seo And Content Management ManagerOuter Banks Internet May 2010 - Oct 2010Kill Devil Hills, NcCreated SEO content and participated in the design and implementation of websites for more than 100 clients using HTML, CMS and Basecamp. Created and updated website copy and optimized copy for improved search engine ranking.Selected Contributions:- Increased traffic to one commercial website by 16,000% in the first month after it was launched.- Created a strategic SEO package plan to sell to clients.- Improved content on several sites that resulted in increased traffic, time on site and page depth by 35%
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Business Analyst, Writer, Editor, Ghost WriterFor Myself Jan 2000 - Aug 2009Raleigh-Durham, North Carolina AreaFreelancer - copy writing, editing, website and blog content, ghost writing.Anthony S. Policastro has been writing all his life first as a journalist, editor, and professional photographer and then as a freelance writer with his work published in The New York Times, Oceans, Diversion, and American and Popular Photographer magazines. He was also the editor-in-chief of Carolina Style magazine, a regional lifestyle publication similar to Southern Living magazine with national distribution.
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Senior Business AnalystLulu.Com 2008 - Jan 2009Raleigh, NcDeveloped, centralized, and organized all data-gathering processes and created key performance indicators that helped move the company forward in an increasing competitive landscape.Selected Contributions:- Helped to increase web site visitor volume by 20% over three quarters.- Initiated the automation of data mining into routine reports for tactical and strategic planning that resulted in reducing resource hours by 45%.- Provided analysis of the company's data and web analytics to upper management for strategic planning.- Created new processes for obtaining and evaluating data into readable reports used by the entire company- Initiated the creation of an online ticket request system for specific data reporting which resulted in optimized and standardized reporting across the company.- Trained entire staff on the use of Adobe Omniture empowering employees to generate their own reports freeing up resources in the Business Intelligence Department.
Anthony S. Policastro Skills
Web Analytics
Seo
Digital Marketing
Blogging
Google Analytics
Publishing
Social Networking
Social Media
Social Media Marketing
Editing
Strategy
E Commerce
Crm
Digital Strategy
Competitive Analysis
Omniture
Online Advertising
Technical Writing
Creative Writing
Public Relations
Marketing Strategy
Google Adwords
Content Management
Business Analysis
Email Marketing
Business Intelligence
Facebook
Digital Media
Marketing Communications
Web Content
Product Management
Project Management
Content Development
Copy Editing
Social Media Measurement
Product Marketing
Program Management
Saas
Press Releases
Affiliate Marketing
Mobile
Site Analytics
Multivariate Testing
Anthony S. Policastro Education Details
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Telecommunications Technology/Technician
Frequently Asked Questions about Anthony S. Policastro
What company does Anthony S. Policastro work for?
Anthony S. Policastro works for Deloitte
What is Anthony S. Policastro's role at the current company?
Anthony S. Policastro's current role is Senior Digital Marketing Manager.
What is Anthony S. Policastro's email address?
Anthony S. Policastro's email address is ap****@****ovo.com
What is Anthony S. Policastro's direct phone number?
Anthony S. Policastro's direct phone number is +191996*****
What schools did Anthony S. Policastro attend?
Anthony S. Policastro attended Penn State University, The University Of Texas At Dallas.
What are some of Anthony S. Policastro's interests?
Anthony S. Policastro has interest in Writing, Computers, Human Rights, Economic Empowerment, Civil Rights And Social Action, Wireless Technology, Internet, Fitness And Health, Publishing, Editing.
What skills is Anthony S. Policastro known for?
Anthony S. Policastro has skills like Web Analytics, Seo, Digital Marketing, Blogging, Google Analytics, Publishing, Social Networking, Social Media, Social Media Marketing, Editing, Strategy, E Commerce.
Who are Anthony S. Policastro's colleagues?
Anthony S. Policastro's colleagues are Fabian Gross, Ihab Abbas, Vengat Bathi, Ariyana Davis, Emmelie Lind Madsen, Gerry Hickey, Sarthak Gupta.
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