Ali Shahrukh Pracha Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Supervise writers and assign topics- Interview senior academics and UN officials- Write and copyedit articles for UNACTO’s journal on United Nations Sustainable Development Goals (SDGs), including global health issues and COVID-19, sustainable housing, and labour force resilience

Key clients include the United Nations Development Programme (UNDP)-Pakistan; World Health Organization (WHO)-Afghanistan; British Council, Pakistan; Emerging Markets Consulting (EMC), Cambodia; Emerging Markets Investment Advisers (EMIA), Cambodia; Population Council, Pakistan; Institute for Integrated Economic Research (IIER), Switzerland; Snow Leopard Foundation (SLF), Pakistan; and Karandaaz Pakistan- Copyedit, proofread, and/or (re)write technical reports, annual reports, beneficiary stories, web pages, press releases, and scholarly articles- This includes correcting grammar, spelling, and punctuation; ensuring organizational voice; improving structure, flow, and style; fact-checking; developing and correcting charts and tables; tailoring documents to style-specific formats; and ensuring consistent formatting- Correct layout and design errors, liaise with design and printing companies, and finalize documents for publication

Toronto, Ontario, Canada

- Authored portions of several ESG reports for Verve clients- Wrote a 25-page writing style guide for a Verve client- Various writing assignments, e.g., sustainability strategy memos

Toronto, Ontario, Canada

- Wrote, copyedited, and factchecked written materials, including LinkedIn posts, internal memos, fact sheets, how-to guides, and public-facing reports- Ensured consistent brand identity (logo, visual assets) and messaging across all communication channels- Managed the content of the company’s LinkedIn channel in light of overall corporate strategy and in collaboration with internal subject matter experts- Worked with designers and printers to produce visually compelling and engaging brand assets

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Copyedited marketing and social media materials, slide deck pitches, and user guides- Researched complex background processes to write video scripts for software use and create/edit instructional videos with voiceovers

Islāmābād, Pakistan

- Served as communications focal point, ensuring all external materials met organizational standards for accuracy, language, visuals, and branding - As resident copyeditor, reviewed and signed-off on all external and donor-facing materials, including impact reports and promotional materials- Consulted department heads to write weekly progress reports for our donor, the British High Commission, which were often elevated to senior diplomats; and worked with subject experts to generate content and stories- Wrote detailed business cases that resulted in funding for new office space and external editors and designers- Approved video scripts and promotional materials, corrected layout and design errors, and liaised with external designers and filming and printing companies- Team member helping deliver a complex communications campaign (budget ~ GBP 600,000)

Islāmābād, Pakistan

- Compiled, wrote, and copyedited monthly donor reports- Reviewed online materials and videos before publication—technical, grammatical/language, public relations- Liaised with UNODC, UN-Women, and donors on reporting requirements and budget alignment

Islāmābād, Pakistan

- Served as head of the Communications Unit, represented it in senior management meetings, supervised three communications officers, and advised various programmes on strategic communications, branding, media outreach/engagement, and donor reporting- Was responsible for increasing organizational and donor visibility and strengthening programmatic impact- Ensured communications were consistent and correctly branded, and reflected organizational identity and values- Copyedited and approved written and designed materials, including op-eds, note verbales (diplomatic notes), official correspondence, fact sheets, success stories, press releases/responses, and website/social media content, and supervised the publication and dissemination of official documents- Supported programme units in arranging events, publishing press releases/newspaper articles, and finalized project briefs and unit ‘fast facts’- Led monthly online meetings for UNDP communications staff across the country- Managed senior staff radio appearances

Islāmābād, Pakistan

- Co-authored donor reports and served as copyeditor of all CPRU materials- Oversaw the work of field staff, journalists, and photographers- Compiled field data and presented it as a monthly dashboard in collaboration with graphic designers

Islāmābād, Pakistan

- Served as copyeditor of the second and third issue of ‘Development Advocate Pakistan,’ a quarterly policy publication—liaised with authors and oversaw the work of graphic designers and printers- Copyedited and proofread technical reports and official correspondence

Lahore, Punjab, Pakistan

- Researched and wrote on energy in agriculture, the applications of energy return on investment (EROI), natural gas and oil usage in Pakistan, and the use of biophysical economics- Published an academic paper/book chapter (with T.A. Volk) on agricultural energy return (2011 and 2013)- Taught undergraduate courses—Environmental Issues; Water, Energy and Society; Technology and the Environment; and Business Communication. Designed/taught introductory graduate-level courses—Energy and Renewables; Wildlife, Forestry, and Wetlands Conservation and Management; and Environment and Climate Change

Islāmābād, Pakistan

- Co-authored a paper on public-private partnerships in Pakistan’s forestry sector—including fieldwork and presenting research in Denmark- Updated Pakistan’s greenhouse gas inventory, developed preliminary infrastructure cost estimates for carbon capture and storage technology, and co-authored the supporting report (lead author of report's Pakistan section)- Co-authored a working paper on the role of the Pakistan army in humanitarian aid—focus group discussions and field interviews- Member, English Editorial Board

Master'S Degree, Professional Communication

Master Of Science - Ms, Natural Resources Management And Forestry (Fulbright Scholarship + Esf Tuition Scholarship)

Research interests: Peak oil, peak natural gas, agricultural energetics, energy return on investment (EROI)

Bachelor Of Science - Bsc (Hons.), Information Systems And Management (Ism)