Alexandria Rizzo Email and Phone Number
Sales & Operations Leadership, Strategic Planning, Brand Management, Corporate Communications & Marketing at
@
Ficus Education
Alexandria Rizzo's Location
Atlanta Metropolitan Area, United States, United States
About Alexandria Rizzo
I oversee strategy development and marketing plans as well as build and lead teams that create solutions to drive business opportunities. I have over 15 years of experience in the marketing field, with a background in corporate communications, public relations, nonprofit and corporate social responsibility, and product line management.I bring a holistic approach to drive ideas from inception to execution, collaborating with business development to grow accounts, providing consulting services to align tactics with business plans, and managing and developing a high-performing team. I have a strong desire to continually improve and learn. I have certificates in Change Management and Change Leadership from Cornell University. I enjoy working in a fast-paced and dynamic environment, where I can leverage my skills and expertise to deliver value and impact for my customers and organization.
Alexandria Rizzo's Current Company Details
Ficus Education
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Sales & Operations Leadership, Strategic Planning, Brand Management, Corporate Communications & Marketing
Alexandria Rizzo Work Experience Details
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Senior DirectorFicus Education Jan 2024 - PresentAlpharetta, Georgia, Us·Develop comprehensive business plan aligned with the overall business strategy·Lead sales and marketing teams to generate new business growth and customer retention ·Develop and execute lead generation strategies to capture new business opportunities·Implement data-driven decision-making processes, utilizing analytics tools to assess performance·Establish and nurture relationships with key stakeholders and industry influencers
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Associate DirectorMidan Marketing Dec 2022 - Jan 2024Chicago, Il, Us -
Account SupervisorMidan Marketing Jan 2020 - Dec 2022Chicago, Il, UsManage client objectives, expectations and timelines Communicate direction to internal team members to align tactics with overall marketing strategy and business plansCollaborate with business development to drive new and incremental account growthProvide consulting services including brand/marketing planning and strategic business planning Direct management of junior team members with ongoing professional development of these team memberExpand and develop the account management team while maintaining high levels of team effectiveness
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Senior Account ExecutiveMidan Marketing Jan 2018 - Dec 2019Chicago, Il, UsDevelop marketing strategy and supporting tactics with client leadershipConduct strategic planning sessions with key accountsOversee day-to-day execution of client services including digital, creative communications, public relations, researchUnderstand relevant customer and consumer needs Manage budgets, project timelines, and client reportingSupport new business development and explore partnership opportunities
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Account ExecutiveMidan Marketing Jan 2017 - Dec 2017Chicago, Il, UsWorked with key clients to develop, execute and evaluate full-service marketing programsIdentified client needs and opportunities to supportCoordinated cross-departmental teams on projects from inception to completion Maintained multiple budgets and timelines Provided services across a range of client size, scope and budget
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Marketing And Communications ManagerThomas Jefferson Foundation Feb 2016 - Jan 2017Charlottesville, Va, UsManaged all media relations and strategic communicationsGarnered media placements in top-tier news outlets as well as local coverageManaged strategic and tactical marketing projectsOversaw development of written and audiovisual materials Strengthened strategic partnerships and sponsor relationshipsServed as publicist for high-profile foundation events -
Product Line ManagerJbs Sep 2014 - Feb 2016São Paulo, São Paulo, BrDirect accountability for the overall profitable growth of ground beef businessLed turnaround of 8-figure ground beef P&LFulfilled underutilized production capacity across 3 production plants Pricing of all ground beef program business including strategic balance of pricing formats Developed and executed strategic ground beef sales and marketing strategyServed as liaison between the sales and plant teams for program developmentLed packaging transition for key accounts -
Marketing ManagerJbs Mar 2014 - Sep 2014São Paulo, São Paulo, BrManaged marketing for 8 beef brands including Angus, Holstein, Offals, and Ground Beef in international and domestic marketsManaged 6-figure budget of each brand ensuring tactics aligned with brand strategyManage the development and implementation of point-of-sale and packaging materialsLed innovative packaging transition across multiple premium programs across 7 production facilitiesCoordinated general marketing efforts including corporate sponsorships, trade publication advertisements, graphic design, and increased web presenceLed multiple projects with third-party vendors and agenciesLink between brand and sales strategies with the development of corporate and customer driven sales materialsSupported value-added initiativesServed as Benefits Communications Committee co-chairServed as Community Relations Committee member
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Marketing AnalystJbs Aug 2012 - Feb 2014São Paulo, São Paulo, Br• Manage marketing for 8 beef brands including Angus, Holstein, Offals, and Ground Beef in international and domestic markets• Manage budget and strategy for each brand • Manage the development and implementation of point-of-sale materials• Coordinate general marketing efforts including corporate sponsorships, trade publication advertisements, graphic design, and increased web presence• Lead multiple projects with third-party vendors and agencies• Link between brand and sales strategies with the development of corporate and customer driven sales materials• Support value-added initiatives• Benefits Communications Committee co-chair• Community Relations Committee member
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Ascend Leadership Training (Clo) Management Program - MarketingJbs Jan 2012 - Aug 2012São Paulo, São Paulo, Br• Assist in the management of brands and brand development• Manage daily communication and activities of partner agencies• Develop and update sales materials• Execute brand activities including the development of point-of-sales elements, sell sheets and websites• Cross-train in all departments including feed yards and processing plants
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Development CoordinatorNational Ms Society Nov 2011 - Feb 2012Denver, Colorado, UsAssisted with securing in kind donationsRecruited, managed and trained volunteers for fundraising eventsAssisted with event hotlines, emails and/or event inquiriesPerformed outreach phone call management for recruitment and retention of event participants and fundraisersAssisted with the compilation and production of all mass market collateral, mailings, fundraising kits, etc. Supported day of event responsibilitiesSupported all event related activities including: logistics, customer service, committee meetings, permits, prize fulfillment, etc. Assisted with administrative tasks related to the mass market events including correspondence, phone calls, database management, mailings, etc. -
Marketing SpecialistThe Executive Center Oct 2011 - Jan 2012Fort Collins, Co, UsManaged website and content creationLed increase in social media use and engagement Maintained business relationships in local area to drive salesCoordinated community outreach programs for brand awarenessManaged internal communications including eNewsletter via Constant Contact -
Direct Sales & HospitalityJackson Family Wines Mar 2011 - Jul 2011Santa Rosa, California, UsProvided direct hospitalityConsistently drove revenue via wine club memberships Increased brand engagement as top producer of mailing list sign ups -
Coordinator, Corporate ResponsibilityCox Enterprises Dec 2009 - Nov 2010Atlanta, Georgia, UsWrote content for internal communications including company magazine, newsletters and brochures distributed to more than 66,000 employeesEnaged social networking outlets for employees and external communitiesManaged special events including internal and external communications, event-day logistics, research and evaluationAssisted in the creation of an employee volunteer websiteProvided enterprise-wide community relations program support and assist with local sponsorship fulfillment as well as led several corporate volunteer projectsManaged all communications and events for annual employee giving campaign which raised more than $800,000 for nonprofit partners -
Public Affairs InternCox Enterprises Jul 2009 - Dec 2009Atlanta, Georgia, UsCollaborated with human resources department and internal communications to conduct focus groups, surveys, executive summaries, research and presentationsUpdated media library, monitor media and draft press releasesAssisted with volunteer recruitment and sign-upsManaged relationships with employees, partner nonprofit groups and volunteers
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Press InternUnited States Senate Jan 2008 - May 2008Initiated research on various legislative and policy issuesAided press office, mail room, legislative correspondents and assistants Developed constituent correspondence strategy and led Capitol tours Mentee with Levick Communications and UPS Legislative CommunicationSelected as 1 of 15 inaugural program members for the Washington Semester Program at the University of Georgia
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Public Relations InternUniversity Of Georgia Press Aug 2007 - Nov 2007Researched various online blogs relevant to book releases Created goodwill through local school donations and book signings Ad equivalency, news clippings, direct mailings and media advisories
Alexandria Rizzo Education Details
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The University Of GeorgiaSpanish & Public Relations -
Cornell UniversityChange Management And Change Leadership Certificates
Frequently Asked Questions about Alexandria Rizzo
What company does Alexandria Rizzo work for?
Alexandria Rizzo works for Ficus Education
What is Alexandria Rizzo's role at the current company?
Alexandria Rizzo's current role is Sales & Operations Leadership, Strategic Planning, Brand Management, Corporate Communications & Marketing.
What schools did Alexandria Rizzo attend?
Alexandria Rizzo attended The University Of Georgia, Cornell University.
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