Assaad Thebian Email and Phone Number

Co-owner and responsible for marketing, advertising, public relations and cultural events at Abajour Beirut

Gherbal is a civil company dedicated to promoting transparency and accountability in Lebanon. Founded on the principle that the democratisation of data can combat corruption, Gherbal collects, analyses, and presents complex public datasets in an accessible and engaging manner. By making this information available to the public, Gherbal aims to enhance civic engagement, inform public discourse, and drive political action. Spearheaded the initiative's mission to promote transparency and accountability by democratising access to public data.Collaborated with Lebanese ministries, municipalities, and various entities to monitor the implementation of the Access to Information, Public Procurement, Asset Recovery laws and to enhance transparency measures.Led the development and dissemination of visualised data reports, guides, and infographics Established partnerships with international organisations such as UNDP, OECD, and European Endowment for Democracy to support transparency efforts.Represented the initiative in media features and international conferences, advocating for increased transparency in governance.50+ Publications 200K+ Excel Rows30B+ USD monitored 200+ Workshops/Conferences10K+ Attendees100K+ Page Visitors1M+ Users Reach Check Gherbal's portfolio that includes its vision, projects and partners.

URIKA Agency is a full-service communications, branding, and marketing agency based in Lebanon. URIKA specialises in developing and executing comprehensive offline and digital marketing campaigns tailored to diverse markets, including the MENA and GCC regions. URIKA offers a wide range of services, including brand identity development, content production, public relations, digital strategy, and media buying. Directed the agency’s operations, serving as the strategic lead and primary liaison for over 50 clients, ensuring their needs were met with innovative and tailored solutions.Spearheaded the creation and implementation of comprehensive communication strategies, encompassing branding, marketing, advertising, video production, public relations, and digital solutions, consistently delivering impactful results for clients.Built and led a diverse, multidisciplinary team, fostering a collaborative environment that consistently delivered cutting-edge web, mobile, marketing, and media solutions.Provided visionary leadership, guiding the agency’s creative processes to develop unique and effective ideas that addressed clients’ challenges and objectives.Managed campaigns for private sector, international institutions, NGOs, and public administrations, with a focus on strategic communications and public engagement.Provided training and consultancy services in digital media, branding, and content production to enhance clients' outreach and impact.50+ Clients100+ Publications 100+ Videos20+ Websites10K+ Hours100K+ USD Ads1M+ Users Reach

Worked with United Nations Development Program Communication for Development (C4D) project to produce assessment papers on municipal police and community interactions, deliver actions plans and methodology for community outreach as well as implementing those activities in collaboration with the Municipalities.

Developed a training’s content for two municipal unions and 20+ municipalities on communication tools & content under good governance aspect. Conducted training sessions and follow up meetings with municipal staff to launch or activate their social media and online platforms, generate new content from the internal and external resources, and create surveys/contests that help the municipalities’ promote their achievements and collect data about residents (to serve better future communications).

Communication consultant of SAROL project funded and implemented by the EU in order to train Lebanese Internal Securrity forces (ISF) on handling crime scene investigations and preserving evidence along with training on usage of proper techniques to handle riots and demonstrations.Handle the following:Project WebsiteProject Digital Media PresenceProject Online AdvertisementPrint BrochurePrint and Online NewsletterMedia RelationsBloggers RelationsEvents Coverage

Strategic researchSocial media strategy developmentSocial media tools usage audit and monitoringOnline and offline community development and engagementDigital media strategy implementationViral campaigns designViral content productionMeasurement of ROI & Reporting Systems• Hia Magazine : (Circulation: 60,000 – Readership: 168,000) A lifestyle magazine, with a strong distribution around the region. It covers social, health and cultural issues and it profiles fashion, beauty products, accessories and recipes.

Strategic researchSocial media strategy developmentSocial media tools usage audit and monitoringOnline and offline community development and engagementDigital media strategy implementationViral campaigns designViral content productionMeasurement of ROI & Reporting Systems Sayidaty Magazine: • Sayidaty Arabic: (Circulation: 120,000 – Readership: 336,000) One of the most established lifestyle magazine around the Arabic region, with a strong distribution among the Arabic community in Europe and USA. It covers social, health and cultural issues and it profiles fashion, beauty products and recipes.Sayidaty Website Unique Visitors: www.sayidaty.net - 570,000 visits – 328,000 Unique Visitors (May 2012)Other clients include: Hia Magazine, Tape a L’oeil, Stafford Associates, RK Productions, Arab Thought Foundation, Zeder Group, Xenia Travels & Tourism, Clementine, Lebanese Association for Democracy of Elections (LADE) and Feil Amr

 Giving a course in Antonine University – Baabda for Masters’ Journalism Students about Digital media and its role in shaping public opinions. (May to July 2012)Also:  Train NGOs, companies and individuals on digital media strategies, online advertisement creation, marketing, and user engagement techniques.

 Developing the online media strategy. Leading the social media and online buzz about TAKREEM initiative to award ten Arab achievers (a yearly event).  Handling the online presence (Facebook/Twitter/YouTube/Blog)  Engaging bloggers and online activists to publish articles and become brand ambassadors.  Work included designing and inception of campaigns and providing consultancy regarding image management, branding and advertisements. Finalizing deals with media corporations to sponsor and cover TAKREEM events. Oversee the media content. Launching the TAKREEM Ambassador program to engage bloggers with naming the initiatives/people/organizations to be honoured in their local communities.

Shabekna W Sharekna is a project that aims to establish an online referral system to facilitate the engagement of Lebanese citizens and especially youth in forming stronger communities.Project/Programme Activities: Training youth leaders on the strategic use of social media in support of civic activism and establishing their online presence through a youth forum connected to engage Lebanon.Training on Social Media tools (Facebook - Twitter strategies) - Blogging!; , project meant to engage Lebanese citizens, civil society and bloggers to cover municipal elections on social media along with platform to group these sources.Feeding and promoting www.mediaopps.me, a website to find jobs, funding, talents, and events.

Project Coordinator of Information and Media Literacy & Journalist for Hibr.me: http://www.hibr.me/thinkmedia/en_infolit - http://www.hibr.me/thinkmedia/Take care of media documentation, arranging workshops for high school teachers to explain about IML project. Along with writing monthly investigations and taking care of the youth pages of both an online and paper magazines.