Over thirty years of professional experience in Rent A Car, Leasing and Chauffeur driven service industry. Accomplished gifted leader and strategist with the Knowledge, Performance and Interpersonal skills.
Hertz Ksa
View- Website:
- hertz.com/rentacar/reservation
- Employees:
- 38
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Chief Executive OfficerHertz KsaSaudi Arabia -
Managing DirectorHertz Ksa Apr 2018 - PresentJeddah Governorate, Saudi Arabia -
CeoKey Car Rental Apr 2015 - Mar 2018Jeddah, Makkah Region, Saudi Arabia -
Managing DirectorAvis Nov 2003 - Dec 2014Riyadh - Saudi ArabiaResponsibilities:Oversee day-to-day operations of 46 car rental locations. Manage a full vehicle leasing system. Work through 8 direct reports. Strategic planning. Establish annual revenue targets with direct reports. Set staffing levels and manage productivity. Ensure consistently high levels of customer service. Review update and develop policies & procedures. P&L. Work closely with peer group to enhance sales, revenue, utilization and market share. Open new locations and close unprofitable ones.Organize and conduct bi-weekly management team meetings. Team building and follow up. Fleet planning, forecasting & disposal. Annual business plans & budgets. Monthly regional meetings discussing actual results vs. the set plans and take actions accordingly. Board meetings. Direct support in sales calls to large volume deals. Develop marketing and sales initiatives. Develop incentive plans and bonuses. Develop and introduce new products. Develop and introduce KPI’s. Initiate and conduct training of supervisory and lower level of staff. Identify and develop personnel profiles for potential staff. Introduce new measurements of key ratios to manage business. Subcontract vehicle maintenance facilities to achieve cost savings and quality improvements.Introduce a sales management process. Introduce a vehicle preparation checklist for quality purposes. Review and enhance IT capabilities for daily rental function. Develop and introduce a vehicle accident reporting procedure and process. Analysis and development of pricing strategy and yield management process. Liaise with Avis Europe on corporate matters and maintain a strong franchise relationship. Participation in building up and launching a sophisticated call center. Participation in designing and lunching Avis Advantage project (a new concept of full online targeting and doing business with SMEs). Participation in designing and launching full online used car sale project. Project leader of full loyalty program project. -
Regional Manager, Central RegionAvis 1996 - 2003Riyadh-Saudi ArabiaResponsibilities:- Oversee day to day operations of 14 car rental locations in the central region.- Manage a full vehicle leasing system of a various types of vehicles, trucks and buses running under the central region.- Maintain daily efficient utilization.- Fleet management and maintenance control.- Fleet planning and forecasting.- Work through 5 direct reports and different KPI’s.- Establish annual revenue targets with direct reports.- Set staffing levels for all rental locations.- Set staff incentive schemes and motivation programs.- Conduct weekly staff meetings.- Organize and conduct monthly sales meetings for branch managers.- Team building and follow up.- Cost control for all rental locations.- Identify potentially new rental locations.- Ensure consistently high levels of customer service are maintained.- Customer retention.- Review, update and develop policy and procedures.- Work closely with peer group to enhance sales, revenue, utilization, market share and profitability of operations.- Ensure proper discipline protocol is followed in a unionized environment.- Succession planning for mid-level management positions. -
Chief Sales Executive, Central RegionAvis 1991 - 1996Riyadh-Saudi ArabiaResponsibilities:- Leading a team of 5 salesmen.- Market segmentation, and identify potential market segments.- Hire the qualified sales team, train and motivate them for better performance.- Participate in sales calls to large volume deals.- Set annual sales targets for the region and targets per salesman.- Follow up sales performance reports.- Coordinate with marketing in market surveys, analysis and competition researches.- Regular client meetings to insure better customer satisfaction.- Develop and introduce new service products, new initiatives to gain more market share. - Coordinate with service centers to control cost for better profitability and competitive rates.- Coordinate with Procurement for better delivery performance.- Help collection department in reconciliations to improve collection and cash flow. -
Division Manager, Chauffeur Drive & Limousine DivisionAvis 1988 - 1991Riyadh-Saudi ArabiaResponsibilities:- Customer Service.- Staff motivation.- Quality control.- Inside and outside sales.- Administrative auditing.- Training, hiring, firing and discipline.- Fleet movement and control.- Policy and procedure development.- Achieving branch revenue targets.- Set the division’s annual revenue targets.- Cash control and banking. -
Operations Manager, Chauffeur Drive & Limousine DivisionAvis 1986 - 1988Riyadh-Saudi ArabiaResponsibilities:- Customer Service.- Maintain efficient utilization of the available resources.- Handling telephone inquiries.- Design and implementation of fleet movement and control forms.- Participate in helping IT department to develop the required software.- Training, hiring, firing and discipline.- Achieving branch revenue targets.- Improving sales penetration of additional collision coverage’s.- Branch fleet control.
Assad A. Atyani Skills
Assad A. Atyani Education Details
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Business Adminstration And Public Management -
6Sigma Green And Black Belts -
Hewwara Secondary SchoolScientific Section -
6 Sigma Master Black Belt
Frequently Asked Questions about Assad A. Atyani
What company does Assad A. Atyani work for?
Assad A. Atyani works for Hertz Ksa
What is Assad A. Atyani's role at the current company?
Assad A. Atyani's current role is Chief Executive Officer.
What schools did Assad A. Atyani attend?
Assad A. Atyani attended University Of Jordan, Anexas Europe, Hewwara Secondary School, Anexas Europe.
What skills is Assad A. Atyani known for?
Assad A. Atyani has skills like Business Planning, Team Leadership, Leadership, Forecasting, Sales, Strategy, Budgets, Marketing Strategy, Business Development, Account Management, Coaching, Fleet Management.
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