Management of a complex and extensive marketing and sales operation, development of the marketing system and establishment of innovative marketing and sales departments, management of a large staff and management of sales and trade volume of tens of millions of shekels• Managing the national sales operation for the private market -B2C• Management of the retail / corporate sales operation through a team of field agents -B2B working with the leading marketing chains in Israel (Superpharm, Shufersal...)• Responsibility for business development and Business collaborations.• Managing the company's marketing and advertising operation, working with advertising agencies, managing marketing strategy, campaign management and budget control (managing a large-scale advertising budget)• Management of a digital marketing and ecommerce operation on a wide scale and interfaces• Management of exhibitions and SELL OUT department• Managing the customer service department

As part of my role, I led the company to a commercial partnership with the world's largest car rental company, I implemented the digital revolution in the company's marketing systems, I led the sales management of the commercial department to breakthrough achievements.• Managing the sales of the private sector (B2C) • Managing the sales of the Business sector (B2B) • Managing the Company's marketing and advertising strategy & activities.• Responsibility for the commercial relationship with the company's international suppliers (Enterprise, National, Alamo, Rentalcars) • Management and pricing of the Company's products line in the various sectors • Management of the company's Digital assets (Ecommerce and general Information) • Management responsibility for the activity of the Company's Call Centers, operational & sales sectors

• Sales management through a network of 15 sales branches.• Management of the brand's product line, marketing & sales strategy.• Management of the brand marketing and advertising activities.• Responsibility for the commercial relationship with the company's international suppliers.• Recruitment, training and accompaniment of sales personnel.resdsa

• Management of the brand's product line, marketing & sales strategy. • Sales management through a network of 14 sales branches. • Responsibility for the commercial relationship with the company's international suppliers.• Recruitment, training and accompaniment of sales personnel.• Management of the brand's product line, marketing & sales strategy.