Assaf Erlich Email & Phone Number

Israel

Tel Aviv, Israel, Il

• Leading the company's commercial launch, including sales, marketing, and business development.• Building the company’s position and global brand, creating a go-to-market (GTM) strategy and pricing, researching and defining target audiences, developing marketing and communication strategies and deliverables, and measuring adoption.• Generating and managing sales opportunities, relationships with distributors and customers. Managing global pilots and participating in global exhibitions.CASSIT develops and manufactures innovative Transparent Splints, customized in 3 minutes, everywhere. https://www.themarker.com/labels/1.8998284

Tel Aviv, Il

Leading cross-functional teams to execute a multi-channel digital marketing strategy for leading customers. Building and implementing digital growth strategies and managing digital business transformation processes. Hands-on abilities: Google, Facebook, Taboola, Outbrain, Analytics and additional digital marketing tools.Reporting directly to the CEO. Managing the largest accounts of the company with budgets amounting to over 20 million NIS a year. Reaching +25% YoY growth goals.Leading customer’s marketing, sales and IT departments to utilize their internal business data in order to achieve exceptional sales results. Working closely with customer’s functions from C-level executives to data analysts.

Herzliya, Il

Managing day-to-day operations, customer success and business partners teams (>10 account managers and analysts). Overall responsibility for delivering and meeting P&L goals and renewals.Prioritizing and managing key strategic initiatives including customer engagement, satisfaction and growth KPIs, tracking, analyzing and reporting to the CEO on growth plans and overall progress.Leading company transformation from a project oriented company into a software company.Providing a quantifiable ROI measurement method for the company solutions based on customer needs.Building company’s value proposition strategy, and presenting to potential investors, partners and prospects. Active participant in the sales cycle, providing inputs into the sales process. Constantly earning and keeping customers trust. Working closely with C-level executives to ensure maximum customer value impacting long-term strategic client partnerships. ABOUT CB4:CB4 provides powerful and precise predictive analytics solutions to retailers. In the simplest and most straightforward manner, going from data to predictions, recommendations, and insights that can be understood and acted upon by decision makers.

Toronto, On, Ca

Established KPMG's first advanced analytics services in Israel. Generated new revenue streams, formed alliances with Israeli startups and leveraged other KPMG global solutions. Recruited, trained and managed a team of 5 analysts and consultants, including sales, Go-To-Market plans, legal contracting, implementation and on-going services to customers.Led deal-sourcing activity in Israel for Global KPMG Analytics VC, a VC founded in the intent of investing in advanced analytics startups. Was responsible for business and technology uniqueness assessment, defining joined ventures business plans, legal contracting and risk assessments. Presented selected companies F2F to KPMG Global analytics VC manager who selected two for investment.Overall management of consulting projects from negotiation through deliverable and implementation phases. Including presentations to C-level executives. Extensive experience in the banking sector, cross-company regulatory advisory, management and risk consulting. Managed the largest advisory project in IT Advisory, Israel for a multinational large bank. Including budget management, policy and procedures designs, technical guidance and implementation of systems and processes within the different bank units.

Implemented Microsoft’s TFS software for managing R&D division (ALM).QA for the company’s products (both hardware and software), supporting key accounts in the US.

B.A., Accounting & Business Administration

Education record