Chief Operating Officer (COO) specializing in driving operational excellence and optimizing cross-organizational work processes.

After consulting with the company, brought in-house to build and lead e-commerce activity including site maintenance, sales performance, and analysis of key metrics, developing future strategy, and driving business.Manage daily e-commerce operations including online merchandising, operations, promotions, and content executionEstablish and determine objectives and KPIs for conversion rate optimization through site journeys, experience enhancements, photography, digital merchandising, etcIdentify and develop new traffic-driving opportunities to increase reach, customer acquisition, and salesTest and execute online user experience; collaborate with developers to troubleshoot on-site bugs

Independent consultant providing leadership and direction to help clients reach their e-commerce potential by focusing on strategy, technology, and supply.Led, coached and managed existing teams to develop e-commerce capabilitiesInitiated strategic enhancements/upgrades with business systems and workflow to improve internal processes and create greater efficiencyMade recommendations to increase sales, opt-ins, average order size, repeat purchases, and other business driversWorked with a roster of businesses at various stages of online development

Balanced the competing demands of e-commerce and operations, including launching and managing the company’s websites in both local and international markets.A leading contributor to the company’s IPO, which was traded on the Israeli stock exchange with annual growth (CAGR revenue) of 99.21% from 2012 to 2018Managed a team of 10, delegating their daily responsibilities across all platformsDeveloped and implemented processes that rolled out retail and buying teamsIncorporated a wide range of third-party solutions to better operate the business

Managed customer service, product development, and logisticsResponsible for sales operations and optimization of product listings on Amazon and eBay in the US, UK, Germany, France, and AustraliaWorked closely with clients to build brand awareness and enhance internal processes