Assaf Koren Email and Phone Number
Assaf Koren personal email
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I hold product and business advisory positions on the boards of realizeMD, Verto.ai, and MyFirstApp, where I contribute to shaping their strategic direction.I'm a seasoned product leader with a strong entrepreneurial spirit, boasting extensive expertise across various domains including mobile, digital media, social, DevOps, and e-commerce. I have a track record of successfully guiding product and technology teams in the development of large-scale, intricate consumer and commercial enterprise solutions.In addition, I'm always enthusiastic about embracing new technologies across the spectrum. By nurturing robust customer relationships and being market-oriented, I've actively contributed to securing multiple Tier 1 strategic accounts globally and forming pivotal partnerships with industry leaders.My approach centers on data-driven decision-making, attuned to customer feedback, and delivering exceptional results, which is integral to PLG success. Throughout my career, I've managed the complete product lifecycle, from high-level strategy and business value to detailed specification, development, go-to-market planning, pricing, and product evaluation, with PLG at the core of our growth strategies.My strengths lie in pinpointing target markets and devising winning technical strategies. I find immense satisfaction in shaping the vision and scaling high-tech startups into globally recognized enterprise software companies.I possess a deep understanding of technology, the individuals driving it, and, most importantly, the end users. I excel in harmonizing these elements to craft innovative products that are both substantial and enjoyable for people to use.I wear many hats, but some of my most sought-after skills and expertise encompass:- Passion for leading successful new product launches, often employing PLG methodologies- Proficiency in Strategic Planning and Product Marketing- Rich experience in Strategic Partnerships, Financial Analysis, ROI Evaluation, Customer Relationship Management, and Project Management, all crucial to PLG-driven growth- Proven leadership in driving cross-functional teams to execute significant initiativesPlease feel free to reach out to me via LinkedIn messenger if you're interested in working together or would like to learn more about me!
Pwc | Next Technology Solutions
View- Website:
- nexttech.pwc.co.il
- Employees:
- 61
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Head Of Public Cloud Programs And Cloud Center Of Excellence (Ccoe)Pwc | Next Technology SolutionsIsrael
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Head Of Public Cloud Program ManagementPwc | Next Technology Solutions Apr 2024 - PresentTel Aviv, IlPwC Digital Technology Services is a subsidiary of PwC Advisory Israel, Specializing in Cyber security, Cloud services and Business Innovation processes.
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Chief Product & Business OfficerSimloud Jun 2020 - Apr 2024Limassol, CySimloud's SAAS optimizes the provisioning of highly secure cloud microservices infrastructure, enhancing performance and cost management. With a primary emphasis on cost reduction and increased transparency, the platform automates the creation and migration of cloud microservices infrastructure. It adheres to best practices, aligning with ISO27001 and GDPR regulations, and supports CI/CD, centralized logging, monitoring, and troubleshooting through the utilization of Kubernetes and serverless technologies.As the head of Simloud's product (inbound & outbound) operations, I shoulder complete responsibility for all aspects of our business activities and product requirements. I work closely with the CEO to ensure the achievement of our strategic and financial objectives. My role involves providing executive leadership, strategic planning, and overseeing various functions, including contracts, procurement, compliance, and risk management. Additionally, I serve as an internal consultant on financial matters, proposing strategies aligned with our budgeting and growth goals. Leveraging my skill set in Product Management and Strategy, proficient Business Execution and Strategy, a proven history of effective leadership and mentorship, and exceptional interpersonal and communication abilities, I fulfill my role and responsibilities on a daily basis. -
Co-Founder & CeoByetax May 2019 - Jun 2022An entirely automated end-to-end VAT reclamation solution designed to simplify the process for international travelers seeking refunds on the value-added tax (VAT) paid on their overseas retail purchases.In my capacity as the CEO and co-founder of Byetax, I made a substantial impact during the company's initial achievements. I was responsible for the product strategy, personally crafting Product PRDs and MRDs that shaped our product roadmap. I championed the incorporation of Product-Led Growth (PLG) methodologies into our approach, emphasizing user self-onboarding and product usage as key drivers of our growth strategy. My responsibilities included crafting and turning our vision into a well-defined strategy that guided our product development efforts with a focus on PLG principles.In addition to product strategy, I took the lead in establishing crucial business partnerships with payment providers, a pivotal component of our growth strategy. Through my efforts, we successfully secured LOIs from key partners, including Visa MAX and other industry leaders. These partnerships aligned with our business strategy and strengthened our position in the market.While serving as CEO, Byetax achieved significant success in its early stages. Nevertheless, unforeseen circumstances, particularly the impact of the COVID-19 pandemic on the travel industry (our core sector), necessitated the challenging decision to close the company. This unforeseen challenge tested our resilience and adaptability, and I'm immensely proud of the dedication and hard work demonstrated by our team during this period. -
Vp Of Product ManagementPerion Network Mar 2016 - Jun 2019New York, New York, UsWithin a year, I earned a promotion to Vice President of Product for Consumer Apps at Perion.I built and recruited an entirely new product team from the ground up, which included BI managers, a US based Copy and Visual team, as well as UX and Design employees. This team, reporting to me, played a pivotal role in shaping the mission and vision of the product and ensuring its successful execution. This transition was not only smooth but also highly profitable, proving to be a resounding success. In addition to my leadership and mentorship, I collaborated with my colleagues, the VP Marketing, the GM of Consumer Apps, and worked closely with the R&D team to structure a successful Consumer Apps division.As the Vice President of Product for Consumer Apps, I, alongside my GM and VP Marketing counterparts, oversaw the creation of a SaaS, web-based, and mobile version of Smilebox. Simultaneously, we upgraded the technology of the existing Desktop App to seamlessly integrate with our advanced tools, further enhancing our product offerings.My role extended to brand strategy, where I leveraged world-class product capability to take the business to the next level. I actively promoted best practices, working within an agile methodology, to drive both sustaining and disruptive product innovations. My commitment was always to enhance business metrics and drive continuous improvement. -
Head Of ProductPerion Network May 2015 - Mar 2016New York, New York, UsI joined Perion as the Head of Product, responsible for the Smilebox product. Within a year, I earned a promotion to Vice President of Product for Consumer Apps at Perion.During my tenure as Head of Product, a significant achievement was orchestrating the relocation of the Smilebox operation from Seattle, US, to the company's headquarters in Israel. This transition was not only smooth but also highly profitable, proving to be a resounding success.
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Director Of B2C ProductsJinni Nov 2013 - May 2015Rosh Ha'Ayin, Israel, IlJinni, a Semantic Discovery Engine for video content, serves a prestigious clientele, including Xfinity, AT&T, Microsoft Xbox, Vudu, TELUS, Proximus, Telefonica, Prisma, 4Bonnier, and many more. With its advanced algorithm comprising thousands of genes, it describes the mood, style, plot, and setting of every movie or show on television, facilitating user-friendly content discovery from a single interface. Notably, Jinni caters to a vast user base, exceeding a hundred million users, making a substantial impact in the realm of video content discovery.Throughout my time at Jinni, I spearheaded the creation and introduction of Jinni's cutting-edge technology on various platforms, such as mobile, web, and tablets. This endeavor also involved shaping Jinni's mission, which aimed to establish the most innovative semantic discovery engine for movies and TV shows.My leadership style emphasized strong mentorship and guidance, harnessing customer usage data and conducting extensive market research to gather valuable insights and metrics. These inputs proved indispensable in our journey to pinpoint product strengths and weaknesses, facilitating informed decision-making through iterative processes. -
Director Of Product ManagementGinger Software May 2012 - Nov 2013Boston, Ma, UsGinger, serving more than 8 million users, is an all-in-one writing tool that incorporates Contextual NLP-based grammar and spelling correction, enabling 'Rephrase' to enhance users' writing abilities to their fullest potential.I joined Ginger during a pivotal transition from serving B2B clients in the education sector, catering to universities for ESL and EFL, to a B2C-focused approach. Under my product management leadership, which included managing and guiding product managers and UX, as well as hands-on involvement in product development, we achieved remarkable results. This included a 2300% growth in unique users, a 100% boost in Ginger user engagement through the introduction of a novel UX concept, the successful launch of Ginger Mobile and Google Extension products which further contributed to our achievements, resulting in the acquisition of approximately 750,000 new users within that year. Notably, and with pride in our accomplishments, we also marked the launch and acquisition of Ginger personal assistant by Intel. -
Senior Product ManagerIcq May 2010 - May 2012ICQ/AOL Instant Messenger across Desktop, Web, and Mobile platforms.As a Senior Product Manager, I played a pivotal role in ICQ Desktop v7.xx, primarily focused on integrating with Facebook and various other websites. I was a key contributor to the development of the strategy and execution of the ICQ2GO web version. I also provided mentorship to other Product Managers and fostered close collaboration with the R&D and Business teams. My responsibilities extended to identifying short- and long-term investment opportunities, evaluating trade-offs, and driving the product roadmap. I took the lead in defining the feature set and engaged in iterative processes with both Design and Engineering teams, ensuring the product's success. -
Executive DirectorKutano Corp. Oct 2009 - Sep 2011Accountable for Kutano's strategic direction and tactical partnerships.
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Co-Founder And Chief Strategy OfficerKutano Corp. Mar 2009 - Oct 2009Palo Alto, Ca, UsI had the responsibility of conveying Kutano's strategy to every business unit within the corporation, making certain that all employees, partners, and contractors had a clear understanding of the company-wide strategic plan and its alignment with the organization's overarching goals. I led initiatives that delivered swift results at Kutano and facilitated decision-making that drove immediate transformations. -
President And CeoKutano Corp. Jun 2006 - Mar 2009Palo Alto, Ca, UsKutano is a browser add-on associated with specific web page topics, enabling the creation of an open and unmoderated review system that forms a context-sensitive discussion forum alongside the page.Successfully secured $2.4 million in "seed-round" capital to fuel the company's expansion. My role involved comprehensive management of the company, driven by a primary mission to enable individuals and businesses worldwide to realize their full potential. I also prioritized maintaining a well-defined company vision and ensured consistent alignment with the product roadmap, including features and timelines.
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Co-Founder, CtoScrapboy Digital Media Corp. Feb 2005 - Jun 2006Scrapboy is a desktop application that offers comprehensive management of social media networks from a single dashboard. Scrapboy received notable coverage in magazines, newspapers, and YouTube videos, resulting in an impressive organic growth with 500,000 downloads within the first four months.In my capacity as CTO, I served as the driving technological force behind Scrapboy Digital Media Corporation. I assembled a dedicated team of top-notch engineers and spearheaded the development of high-performance, multi-platform SCRAP and Messenger software. My responsibilities encompassed bridging the gap between the engineering team and the company's business requirements, collecting market insights, scoping and defining new products at a high level, assessing business case and feasibility, advocating for new products within the company, creating technology roadmaps, adhering to critical timelines, ensuring on-schedule product delivery, maintaining cost margins, and adhering to specifications. I also managed product life cycle considerations and performed detailed product planning. -
Software Group LeaderStartlabs Corporation Jan 2004 - Feb 2005
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Senior Software Engineer/LeadPolycom Feb 1999 - May 2002San Jose, California, UsPolycom, a provider of headset, video, and phone solutions for the video conferencing industry, made an acquisition by adding Accord Network, a developer of video conferencing multi-control units to their portfolio.My responsibilities involved the design and development of software for real-time embedded video and audio card systems. I closely collaborated with cross-functional teams to ensure the seamless integration of software into hardware design, leading to reduced product development time. I also played a crucial role in improving product reliability by implementing robust fault detection and error handling systems. In addition, I took charge of developing and maintaining software documentation, resulting in better knowledge transfer and more streamlined development processes. -
Hardware EngineerPowerdsine 1998 - 1999Aliso Viejo, Ca, UsPowerDsine, a semiconductor company specializing in the development of PoE Injectors, PoE Test Equipment, and PoE ICs, was acquired by Microsemi in January 2007.I was part of the engineering team
Assaf Koren Skills
Assaf Koren Education Details
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Pmsphere - Leading Products To SuccessProduct Management Course
Frequently Asked Questions about Assaf Koren
What company does Assaf Koren work for?
Assaf Koren works for Pwc | Next Technology Solutions
What is Assaf Koren's role at the current company?
Assaf Koren's current role is Head of Public Cloud Programs and Cloud Center of Excellence (CCoE).
What is Assaf Koren's email address?
Assaf Koren's email address is as****@****ail.com
What schools did Assaf Koren attend?
Assaf Koren attended Pmsphere - Leading Products To Success.
What are some of Assaf Koren's interests?
Assaf Koren has interest in Education, Poverty Alleviation, Science And Technology, Animal Welfare, Health.
What skills is Assaf Koren known for?
Assaf Koren has skills like Product Management, Product Marketing, Strategic Partnerships, Start Ups, Strategy, Mobile Devices, Cross Functional Team Leadership, Agile Methodologies, Entrepreneurship, Management, Product Development, User Experience.
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