Integrated Media Planning Executive
CurrentMedia Planning:- Developed detailed media plans for one of the largest global hospitality chains encompassing social, digital, programmatic, and offline channels-tailored to F&B and hospitality campaigns.- Produced comprehensive reports analyzing campaign performance metrics.- Aligned with external suppliers on best practices to ensure alignment with the specific needs of F&B and hospitality sectors.- Assisted on pitches & did extensive competitor/market analysis.Performance - Google Search & Bing:- Executed end-to-end Google campaigns, including keyword research, and continuous optimizations to surpass KPI benchmarks.- Produced comprehensive reports analyzing campaign performance metrics.- Adapted swiftly to team changes and actively contributed to the performance team's initiatives, gaining hands-on experience in Google Search, Pmax, Demand Gen, and Microsoft advertising.- Proactively tackled challenges and contributed innovative solutions while crafting pitches for client acquisition.