Assel Zhakupova Email & Phone Number

Almaty, Kazakhstan

Almaty, Kazakhstan

Brands (COCO STREETFOOD, BROADWAY BURGER, SYN32)- Crafting a clear brand vision and identity that resonates with the target audience. This includes defining the restaurant's unique selling propositions (USPs) and overall market positioning.- Analyzing market trends, customer preferences, and competitor strategies to identify opportunities for brand growth and differentiation.- Organization of the street food festival COCO STREETFOOD PARTY with invited chefs (UNDERDOG, JEMIE TACK)- Designing and executing marketing initiatives that promote the restaurant brand through various channels, including social media, digital advertising, and promotions.- Building and maintaining relationships with customers to foster loyalty and enhance the dining experience. - Collaborating with local businesses, influencers, and media to enhance brand visibility and strengthen community ties.- Working with culinary teams to ensure that the menu not only reflects the brand’s identity but also appeals to customer preferences.- Monitoring and analyzing the performance of branding efforts and marketing campaigns, making adjustments as necessary to optimize results.

Almaty, Kazakhstan

- Creation of product development strategy, supporting each hypothesis with data- Coordinating product development teams - Create clear technical specifications, turning business requirements into technical tasks that are understandable for developers- Manage websites and mobile applications (IOS/Android) development (used by 7 million people monthly)- Product hypotheses verification through AB tests, qualitative and quantitative research

Kazakhstan

- Created hypothesis for potential customers' pain points with the team- Came up with open questioners by Lean Customer Development methodology to test hypothesis- Created general buyer persona profile of target audience: demographic, physiologic and life style - Tested hypothesis by interviewing target audience (we didn't pay for any interviews to find people who faced the pain we want to find) through different channels: phone calls, face to face interviews, messengers and focus groups.- Iterated hypothesis, target audience and questions to accept or reject the hypothesis - Created customer journey map (scenario "as it is" and "as it will be'')- Created the different types of prototype: concierge prototype, email marketing, explainer video, ads, interviews, landing pages, mobile app prototype to test different types of business models and to accept/reject the hypothesis by trying to find first clients without starting to code the product.- Continued to interview the first clients to understand the pain points and iterate the hypothesis- Started to create MVP to test the idea of the product - Created prototypes of product design by using Lean UX methodology- Tested the MVP and analyzed the feedbacks to iterate the MVP- Worked with the team using Sprint and Scrum methods to deliver the final product - Used Amplitude to product analytics for web and mobile to iterate the product - Set up key performance metrics to iterate the product

Almaty, Kazakhstan

- Communication with media (working on creating a media base, sending invitations, accrediting,collecting press / post releases)- Writing and publishing own news, press / post releases, seasonal articles- Organization of press conferences, briefings, press lunches for the media and the targetaudience- Establishment of a partner base for joint activities- Achievement of KPI (key performance indicators) by events- Participation in the development and implementation of activities- Participation in the development of projects, advertising campaigns, media strategy- Preparation of marketing / event reports on activities and expenses (both internal and external,for the supplier)- Translation and adaptation of technical specifications for all products in Russian- Translation and publication of news, press releases from the supplier to the Russian language,further publication on the websites, sending to dealers- Working with designers and manufacturing companies for printing materials, POP / POS- Development of seasonal catalogs in Russian- Order seasonal catalogs from the supplier, send to dealers- Internet Marketing - Contextual Advertising, SEO, Web Analytics- Website administration with product lines, promotion- Consulting and co-operation with dealers in the regions

Dubai, United Arab Emirates

- Social Media & Digital:• Engage with INJAZ UAE partners on all social media platforms-posting and monitoringon Twitter, Facebook, Instagram, YouTube and LinkedIn• Draft social content for promotional communications• Utilizing INJAZ UAE Social Media platforms and community management• Ensure social media optimization with posts and imagery• Regularly update INJAZ UAE website-monitoring online traffic and emails• Organizing photo and video libraries on the website and YouTube channel- Communications:• Media calendar/ newsletter• Edited and distributed announcements• Communicate with creative and PR agencies• Conducted quarterly and early reports- Programs & Events:• Assist in preparing and managing INJAZ UAE events with partners such as Citi,ExxonMobil, Bin Zayed Group, Jumeirah Group, Accenture, Bank of America, HSBC Honeywell,Shell, RTA, MetLife, MasterCard, Barclays, UPS and governmental entities such as The Ministryof Human Resource and Emiratisation• Support operation teams in launching and closing volunteer activities and classes.