Assem Kamel Email & Phone Number

Beirut, Beirut Governorate, Lb

Mena

Turin, Piedmont, Italy

Germany

Egypt

Egypt

Cairo Egypt

Yemen

Egypt

• Launched the HIGEEN Family into the Egyptian market full range of (Health , Beauty & personal Care)• Initiate costing and pricing exercise in alliance with the local and regional finance team to ensure adequate GC%• Managed a total of 1 brands and 38 SKUs.• Responsible for Set Full marketing plans for the company • Develop Brand strategy & identity guidelines for the Company• Establish the distribution channels for the company products through distribution companies for the targeted government in Egypt (Cairo – Alex – Delta –Canal – selected places in upper Egypt)• Managed a budget of EGP 5 million and EGP 65 million turnover • Conducted monthly retail analysis for all brands• Developed innovation gate documents and ensured execution• Led monthly forecasting & volume review meetings• Develop all existing and new product packaging artworks with the coordination of regional marketing team in ligne with the brand guidelines and adaptation to the local market• Responsible for the launch of all new products by coordinating with regional R&D team to develop & test formulas for any new initiative• Mange Advertising PR media on ground activation trade activation & creative agency to deliver effective communication with the target market.

Cairo Egypt

• Develop media strategies in alliance with the Media Agencies to deliver effective communication with the target market• Analyse channel ratings & reach in ligne with the companies objectives to reach the desired target market• Manage 20 local & regional media deals with total budget EGP 35M• Manage and finalize all media planning, booking, buying contracts with media agencies• Monitor & reconcile media plans against SAP POs and all supporting documents from Channels and Third Party to ensure all contracted benefits were delivered and release payments accordingly• Develop creative concepts with agencies to ensure spot on communication with the target audience• Manage TV advertising campaign agreement with local & regional celebrities• Achieve frequent, timely and positive media coverage across all available media• Manage & Montior Marketing Budget of EGP 45M to deliver all marketing activity within the agreed amount allocated on SAP.• Manage all Dabur Egypt LTD brands portfolio (Amla Range & Vatika Range) with 17 Brands with total of 81 SKUs• Responsible for the launch of all new products by coordinating with regional R&D team to develop & test formulas for any new initiative• Develop all existing and new product packaging artworks with the coordination of regional marketing team in ligne with the brand guidelines and adaptation to the local market• Initiate costing and pricing exercise in alliance with the local and regional finance team to ensure adequate GC%• Lead cross functional team members to ensure on time in full launches for all new products in the market• Plan, evaluate and costing for all Consumer Promotion activities in ligne with brand objectives and target market• Plan, evaluate and costing for all Trade Promotion activities in ligne with the budget.• Ensure market visibility drives for all products in all trade vehicles specifically in Modern Trade & Key Accounts Pharmacies

Cairo Egypt

• Handle over 200 Kids Educational, Behavioral & Entertainment Publication: Disney (books, Magazines, DVDs, CDs & Stationary) & National Geographic Magazine• Responsible for achieving turnover of EGP12million annually • Contribute to and develop marketing plans and strategies • Create and implemente a complete Marketing Plan for New Market Development through the Nursery Project • Create and implemente a unified curriculum for Nurseries across Cairo with Disney Publications of opening bookstore in 325 Nurseries in 5 Locations across Cairo• Manage and Control all aspects of the Nursery Project from Recruitment to Target Achievement of EGP400,000 in 3 months• Sourcing sponsorship & advertising opportunities and placing ads in the press (local, regional, national and specialist publications) or on the radio (depending on the organisation and the campaign); • Organise the Yearly International Comeptition for Photography for National Geographic• Organise Annual Egyptian Book Fair related activities including decoration & installation of all pavilions as well as complete Activity Calendar for the duration of the Fair• Organise and attend events such as conferences, seminars, receptions and exhibitions• Manage the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs; • Communicate with target audiences and managing customer relationships• Conduct market research such as customer questionnaires and focus groups; • Write and proofread copy; • Organise photo shoots; • Liaise with designers and printers; • Maintain and update customer databases; • Manage budgets; • Evaluate marketing campaigns; • Monitor competitor activity; • Support the Marketing Manager and other colleagues

Cairo Egypt

Create & Establish a complete Call Center with all specialized service activities through CRM set up including Telesales, Telemarketing, Customer Service, Technical Support & DeliveryResponsibilities of Tele-Sales • Exceeded initial target by almost 60% in the year of launch reaching EGP650,000 against EGP400,000 set target and reaching EGP1,200,000 in the second year• Develop & train telesales team on the call script for each publication • Cooridnate with Publishing Managers the seasonality of each publication to phase out sales plan• Increased number of subscribers by 50% in the year of launch across all magazines• Plan and manage all Tele-Sales to meet the budgeted sales.• Ensure Tele sales team deliver the highest possible levels of call averages and tele sales and that this is prioritized at all time to maximize appointments.• Acquire new database online and through various other channels.• Evaluate staff performance and development needs.• Work closely with Payment Solutions Product and Marketing teams to ensure proper sales communication, reporting and campaign tracking.• Take a major role in gathering information and analyzing data to help create direct marketing programs.• Lead departmental meetings and participate and contribute to Payment Solutions' Sales and Marketing meetings.Responsibilities of Customer Service • Established delivery services for all printed publications in Egypt• Enhanced delivery service level to 48 hours instead of 120 hours increasing cusmtomer satisfaction and retention rate• Prepare reports analysing the customer service that the organisation provides;• Develop feedback or complaints procedures for customers to use;• Develop customer service procedures, policies and standards for the organisation and department;• Meet with other managers to discuss possible improvements to customer service;• Involved in staff recruitment and appraisals;• Train staff to deliver a high standard of customer service;

Postgraduate Marketing Diploma, Marketing, Very Good

Bachelor Degree, Social Work