Asset Zhalmaganbetov Email & Phone Number

Kazakhstan

- Deliver engaging lectures, conduct practical exercises, and assess performance of up to 100 students each semester- Foster industry connections through guest lectures, collaborative projects, and advisory board participation- Stay current with industry trends, pursue research, and contribute to publications- Provide mentorship, career advice, and internship opportunities- Facilitate teamwork, communication, and problem-solving skills through collaborative projects.- Simulate real-world sales team dynamics

- Marketing and sales analysis, development of strategies and communications for brand and performance marketing.- Tracking the implementation of the marketing plan: effectiveness and reliability of hypotheses, as well as accounting for business indicators for the company and the efficiency of unit economics.- Establishment and monitoring of task execution, achievement of KPIs by department employees.- Providing recommendations to the company management regarding products, sales, marketing, and strategic development.- Organization of marketing planning and development of proposals for the marketing budget.- Market analysis taking into account the economic and political situation in Kazakhstan (Market Intelligence).- Data collection for creating and updating profiles of key competitors and tracking their activities in the market.- Gathering data on prospective projects for realizing opportunities.- Organizing customer surveys to identify important requirements and preferences.- Development and implementation of projects for launching new products and their promotion.- Development of sales support tools and participation in sales training.- Management of the website, social media, and development of distribution channels and media.- Development of specialized content for presentations and demonstrations.- Performing leadership and assistant functions in the marketing department.- Planning and controlling the marketing budget within one's authority.

- Spearheaded marketing and product strategy initiatives for the successful launch of a new STEAM (Science, Technology, Engineering, Arts, and Mathematics) school.- Collaborated closely with stakeholders to develop comprehensive marketing plans and product strategies tailored to the unique needs and objectives of the STEAM school.- Conducted market research and analysis to identify target demographics, assess competitor landscapes, and uncover key insights to inform strategic decision-making.- Led the development of compelling marketing materials, including brochures, presentations, and online content, to effectively communicate the value proposition of the STEAM school to prospective students, parents, and educators.- Implemented innovative promotional campaigns and outreach efforts to raise awareness and generate interest in the STEAM school within the local community and education sector.- Evaluated and optimized product offerings and educational programs based on feedback from stakeholders, market trends, and performance metrics to ensure alignment with organizational goals and objectives.- Played a pivotal role in the planning and execution of launch events and activities, coordinating logistics, managing timelines, and liaising with internal teams and external partners to ensure seamless execution and maximum impact.- Monitored and analyzed key performance indicators (KPIs) to track the effectiveness of marketing and product strategy initiatives, identifying areas for improvement and implementing adjustments as needed to drive continued growth and success

Princeton, New Jersey, United States

- Orchestrated the development and implementation of a comprehensive marketing strategy for an online IT education company, focusing on strategic planning, opportunity identification, and market segmentation.- Formulated a new marketing strategy and plan, leveraging insights from market research, SWOT analysis, and competitor analysis to identify key opportunities and challenges.- Identified and established key marketing channels to effectively reach the target audience, utilizing a mix of digital marketing, content marketing, social media, and targeted advertising.- Conducted in-depth research to define the portrait of the target audience, understanding their needs, preferences, pain points, and aspirations to tailor marketing messages and offerings accordingly.- Developed compelling value propositions and key offers that resonated with the target audience, addressing their pain points and highlighting the unique benefits of the company's IT education offerings.- Collaborated with cross-functional teams to execute marketing initiatives, ensuring alignment with organizational goals and objectives.- Analyzed sales data and performance metrics to evaluate the effectiveness of marketing efforts, making data-driven decisions to optimize strategies and maximize ROI.- Achieved significant growth in sales revenue, increasing from $245,000 to $875,000, as a result of the successful implementation of the new marketing strategy.- Played a pivotal role in expanding the company's presence into the European market, spearheading the launch of a new brand and driving successful market entry strategies.- Planned and controlling the marketing budget within assigned authority.As a result, I developed an effective strategy and communications tailored to the right audience, resulting in a remarkable 10x increase in marketing traffic and a threefold boost in sales.

- Collaborated with cross-functional teams to understand project requirements and objectives.- Developed visually appealing graphics, animations, and multimedia content.- Implemented design concepts in alignment with brand identity and project goals.- Proficient in graphic design with expertise in Adobe Creative Suite (Photoshop, Premier, After Effects), Canva, Figma, and Capcut editing software.- Applied strong graphic design skills to create engaging and effective visual content.- Stayed abreast of design trends, incorporating innovative elements into projects.- Ensured accuracy and quality of visual elements with meticulous attention to details

- Accomplished in compiling and maintaining extensive client databases, adeptly scheduling meetings, and executing persuasive sales calls to secure high-value contracts amounting to €30,000.- Proficient in identifying and cultivating new leads, employing strategic segmentation by sectors, regions, and industries, and conducting meticulous financial analyses to optimize sales strategies.- Skilled in strategic planning and execution, particularly in the domain of advertising, with a proven ability to plan, implement, and sell advertising slots, sponsorships, and bespoke content production.- Demonstrated success in client acquisition and retention, serving esteemed clients such as Cesna Corporation, Americana Group, and Mega Trade Astana.- Possess a comprehensive skill set as a Regional Sales Manager, including exceptional sales acumen, strong business development capabilities, and adept client relationship management skills, contributing significantly to organizational success.

• Orchestrated seamless collaboration between the marketing and media teams to cater to the needs of local corporate clients, medium-sized enterprises, and small businesses.• Spearheaded an 8-member department, augmenting the team with additional specialists to tackle intricate challenges. Innovated brainstorming sessions, devised robust marketing strategies, meticulously crafted budgets, orchestrated key visual effects, managed media production, and strategically planned resource allocation for seamless and successful project execution.• Crafted compelling marketing concepts and presentations tailored to clients' needs, effectively pitching ideas and securing deals.• Leveraged a diverse skill set encompassing technical proficiency, critical thinking, and creative prowess across diverse projects. When needed, assumed roles of creative director and project manager, ensuring seamless project delivery.• Directed and executed all aspects of production and marketing endeavors, collaborating closely with clients, guiding the production team in implementing concepts, and presenting polished final deliverables.• Produced impactful advertising videos, captivating corporate films, engaging media content, and visually striking design materials for esteemed entities such as AO "KazMunayGas," AO "Samruk-Kazyna National Welfare Fund," AO "Kazteleradio," and the Ministry of Education and Science of the Republic of Kazakhstan. Spearheaded comprehensive media coverage for prestigious events including the "Astana Economic Forum," "Atyrau Forum: Kazakhstan and Russia 2014," and annual gatherings hosted by prominent organizations such as "KazMunayGas," AO "Samruk-Kazyna," the State Social Insurance Fund, and "Rompetrol."

• Conducted in-depth problem-solving and research initiatives to effectively align UI objectives with project goals.• Designed intuitive user interfaces tailored for library services and administrative interfaces, while also establishing streamlined operational protocols.• Collaborated seamlessly with cross-functional teams of developers and analysts to architect complex web applications on the Drupal platform, catering to the needs of educators, students, and broader communities, thus optimizing workflow efficiency.• Developed bespoke PHP modules to address specific application requirements and ensure seamless integration.• Conceptualized and meticulously evaluated usability principles, interface designs, and cutting-edge web template technologies to drive continuous improvement and elevate project performance standards.

Detroit, Michigan, United States

- Spearheaded a 9-member team to develop a targeted advertising campaign for Nissan Motor Co., Ltd. within a 6-month timeframe. - Conducted an in-depth analysis of the company's structure, products, weaknesses, competitors, market dynamics, and client behavior. This involved designing and implementing a client survey to inform strategic distribution channel selection.- Played a key role in the creative team, contributing to the development of impactful print ads and producing engaging video ads.- Formulated a promotion plan and meticulously crafted a comprehensive campaign strategy book for the client.- Devised a media plan and market strategy, encompassing advertising on mobile, print, online, and broadcasting mediums.- Achieved notable success with a significant 10x increase in marketing traffic and a threefold boost in sales, targeting multicultural audiences, including African Americans, Asian Americans, and Latin Americans in the USA.

Bachelor Of Arts (B.A.), Computer Science, Telecommunications

BA in Telecommunications: Media, Marketing and Production

Bachelor Of Science - Bs, Information Technology