•Develop a full understanding of market trends, source of business, consumer data base and insights to deliver/implement actionable strategies within all sell out activities.•Maintain and improve current loyalty program through UX/UI enhancement, tailored offered per areas, accurate volume forecast and tactical reactions to competition strategies.•Define wholesale activations strategies and supervise execution via activation agency.•Execute 121 in retail and HORECA… Show more •Develop a full understanding of market trends, source of business, consumer data base and insights to deliver/implement actionable strategies within all sell out activities.•Maintain and improve current loyalty program through UX/UI enhancement, tailored offered per areas, accurate volume forecast and tactical reactions to competition strategies.•Define wholesale activations strategies and supervise execution via activation agency.•Execute 121 in retail and HORECA strategies assessing compliance gaps.•Brand ambassador pool creation & profile selection. Show less

•Transition from an offline B2B loyalty program to digital by design a digital platform brief and project dashboard with timelines, KPIs, roles & responsibilitiesfor all project stakeholders in collaboration with area IT global team.•Vendor selection (global supplier : Wecheer) starting from sourcing stage to conditions and terms negotiations.•Design customers journey : content creation (campaigns, missions, educational content and gamification to maximise… Show more •Transition from an offline B2B loyalty program to digital by design a digital platform brief and project dashboard with timelines, KPIs, roles & responsibilitiesfor all project stakeholders in collaboration with area IT global team.•Vendor selection (global supplier : Wecheer) starting from sourcing stage to conditions and terms negotiations.•Design customers journey : content creation (campaigns, missions, educational content and gamification to maximise engagement).•Implementation of a digital rewarding process ( collaboration with local supplier: Gifty )•Manage supplier’s team to ensure day-to day activities related to B2B program are performedwith required quality and agreed to cost & deliverables as defined in contract.•Reporting optimization, Power Bi dashboards in collaboration with data analyst to display target VS achievement to monitor the program’s KPIs developping a systematic frameworkfor insight generation and action.•Design trade activities and ensure compliance with processes and regulations.•Develop strong business acumen through market visits, analyze and compare market research data (retail audit, stock & price reports) to stay updated on industry trends, best practices and competition actions.•Follow up with customer B2B executive to monitor trade activities (promotions, activations ) with Area sales managers and trade representatives to identify issues and action plans per territories.•Budget monitoring and optimization through strategic partenarships. Show less

Trade Marketing Strategy core formulation all the way down to operating field.Key activities: - Coordinate and support the creation of integrated campaigns to maximize customer engagement in line with brand plans.- Building strategies and tools for wholesale activation and market dynamics understanding.- Define customer investment priorities for commercial maximisation.- Ensure that all activities are compliant with processes and regulations.

- Develop and execute digital marketing plans, - Animate communities on social media,- Establishing budget, planning, reporting and analysis of the activity and its performance.

Designing and optimization of a model to simulate a variable frequency drive system for an industrial refrigeration system.