Assunta Molinaro Email & Phone Number

Milan, It

Milan, Italy, It

As Sales Director first, and then as Global Wholesale Sales and Marketing Director, I leaded the creation and implementation of region-specific business development and marketing strategies to increase brandawareness and profitability, fueling the evolution of the start up into a medium-sized company.• Spearheaded launch of multiple strategic collaborations ( LDJ x My Theresa, LDJ x Net-a-Porter, LDJ xOrlebar Brown, LDJ x Lane Crawford, LDJ x The Webster, LDJ x Acqua di Parma, LDJ x Kartell…)• Orchestrated 17+ Shop-In-Shops launch in 2023, 50+ Activations & Pop-Ups between 2018 and 2023(including Chalhoub, Harrods, La Samaritaine, Liberty, Rinascente, Bergdorf Goodman, Saks, Rubayat,Beymen, Al Tayer, Lane Crawford, Bongenie, Harvey Nichols, Bloomingdales, Amorim Group…)• Improved B2B network by 200+ doors over six years by cultivating strong partnerships with RTW and HW Retailers as well as Hotels (GOOP, One&Only, Fours Seasons, Six Senses, Mandarin Oriental, Oetker..)• Worked closely with Store Design team on defining retail concepts and customized brand experiences• Teamed up with Merchandising on collection development and price positioning facilitating significant and constant increase in turnover YoY• Helped inspiring all teams and stakeholders combining business interest and purpose, developingcompelling narratives about the brand and products in a way that exists within and beyond traditionalfashion and lifestyle thinking, to accomplish La DoubleJ mantra: “Raise your vibrations”.

Milan, Italy, It

During this time, I led all commercial and marketing initiatives. Delivered 360-degree approach to guarantee division-wide consistency while improving turnover.• Responsible of all Regional teams and key strategic initiatives• Successfully increased turnover 65% in one year• Cultivated relationships with major wholesale and retail partners including Bergdorf Goodman, Al Tayer,Rinascente, Galleria Department Store, LF Fashion Group, Bosco Dei Ciliegi, Saudi Jawahir…• Improved and diversified merchandising mix by introducing new product categories.

Responsible for development, planning, and execution of global integrated and strategic long-term wholesale business development plans.• Strategically redefined product, pricing positioning and go-to-market strategies• Travelled globally, won key accounts: Boon the Shop, Space Mue, Isetan, Beams, Excelsior, LN-CC…

Collaborated with the CEO to restructure the sales division. Leaded and coached a team of eight people to achieve corporate objectives and ensure department profitability. Spearheaded strategic initiatives, building brand equity and sales.• Empowered a 40% revenue boost from FW12 to FW13, establishing the new showroom record.

Ignited brand expansion for the emerging Mens label. Managed showroom sales for Asia, France, Benelux.• Individually recognized by CEO for driving company performances improvement.• Leaded the growth of assigned territories for all showroom brands.• Doubled D.Gnak revenues globally, directed brand launch at SSENSE, I.T., Galleria Dept. Store, Beymen,Rinascente, LuisaViaRoma, Podium, Dantone, Antonioli, Revolve Clothing

New York, Us

While with Polo Ralph Lauren, I built positive relationships with existing clients and prospects. Articulated brand ethos and trained accounts as brand ambassador. Oversaw sales campaign to ensure alignment with goals, budgets, and forecasting.• Expanded customer base and generated sales by coordinating and implementing targeted retail initiatives.

Milano, Lombardia, It

In my role as Brand Manager for Antonio Marras Shoes & Bags, I designed country-specific accessory and footwear category distribution strategies, liaising with design team to provide market information and ensure adherence to brand standards. I also managed international sales appointments for all showroom collections, including Stella McCartney, Giambattista Valli, N.21, John Galliano, Etro, and Missoni.~ Championed the introduction of market analysis, facilitating the expansion of showroom’s international client base.

Milano, Lombardia, It

Junior Sales Manager Missoni Shoes Collection

Geneva, Ge, Ch

Consultancy - "Finance for Trade" Programme

Bachelor'S Degree, Law & Business Administration

Master Of Science - Ms, Business Administration And Management, General

Master’S Degree, International Management

International Exchange Program, Management, International Relations, Political Science