Alexander Startsev Email & Phone Number

Москва, Россия

КЛЮЧЕВЫЕ ЗАДАЧИ на текущем месте работы:— Разработка и внедрение маркетинговой стратегии для увеличения объема продаж, стабилизации роста доли и выручки компании, вкл. создание и развитие новых сегментов и продуктов, развитие Digital инструментов продвижения— Управление брендами категорий Продукты питания и Напитки: описание продукта; проведение маркетинговых исследований и технологической проработки; пробное производство и продажи; разработка бизнес-плана вывода и продвижения нового… Show more КЛЮЧЕВЫЕ ЗАДАЧИ на текущем месте работы:— Разработка и внедрение маркетинговой стратегии для увеличения объема продаж, стабилизации роста доли и выручки компании, вкл. создание и развитие новых сегментов и продуктов, развитие Digital инструментов продвижения— Управление брендами категорий Продукты питания и Напитки: описание продукта; проведение маркетинговых исследований и технологической проработки; пробное производство и продажи; разработка бизнес-плана вывода и продвижения нового продукта на рынок— Оптимизация бизнес процессов и инструментов отдела маркетинга (вкл. аналитику и отчетность)ДОСТИЖЕНИЯ и РЕЗУЛЬТАТЫ:— Разработал маркетинговую стратегию для достижения целевых показателей роста и развития компании— Обеспечил рост продаж в категории Напитки на 7%, в категории Молочные продукты на 12%— Провел рестайлинг бренда «Асеньевская Ферма» (рост продаж на 15% в период стагнации рынка)— Digital - проекты: перезапустил все соцсети 3х брендов— Разработал и реализовал медийные рекламные кампании в сети Интернет (Youtube, Instagram). Результат: рост продаж на 15%. Рост узнаваемости бренда на 5%, рост конверсии в покупку на 15%— Запустил проект по производству творога (запуск нового продукта)— Разработал и запустил 10 новых продуктов в категории Напитки, 1 новую продуктовую линейку (4 SKU) и 7 SKU в категории Молочные продукты— Запустил в работу направление репутационного маркетинга (работа с внешним рынком, усиление обратной связи от потребителей). Результат: рост количества положительных отзывов о продуктах— Внедрил систему планирования, финансового бюджетирования и контроля расходов на маркетинг, рекламу, PR— Автоматизировал бизнес-процессы маркетинга— Выстроил систему оперативной коммерческой аналитики и отчетности (продажи, доходность контракта, доходность по каналам сбыта, потребительская удовлетворенность) Show less

Moscow, Russian Federation

Biggest Russian of Italian and Caucasian cheeses. Brands Unagrande, Pretto, Умалат (Umalat).Development and implementation of marketing strategy (positioning, assortment, marketing activity).Development and launch new products.Price policy development by brand.Analysis of the market, its development prospects, market share control, competitor analysis. Marketing research.Development and implementation of marketing, advertising and PR policy, analyse efficiency of… Show more Biggest Russian of Italian and Caucasian cheeses. Brands Unagrande, Pretto, Умалат (Umalat).Development and implementation of marketing strategy (positioning, assortment, marketing activity).Development and launch new products.Price policy development by brand.Analysis of the market, its development prospects, market share control, competitor analysis. Marketing research.Development and implementation of marketing, advertising and PR policy, analyse efficiency of marketing activities (offline & online communications).Implementation of measures to form the image and brands of the company. Training of sales managers and partners. Organization and holding of press conferences. Work with industry organizations.Business processes optimization, standardization of al marketing procedures.Website management and development, processes automatisation, Digital-marketing (SEM, SMM, contextual ads). Main project "Sochetizer" (more than 1,2 mln. subscribers in social networks).Managing projects Unagrande YogaClub and YogaDay (unique mobile apps with Yoga-lessons).Achievements: 1. Developed and implemented a new marketing strategy 2. Developed a new communication strategy for the Unagrande brand 3. Launched a restyling of the Unagrande brand 4. Developed and launched 6 new products under the brands Unagrande, Pretto and Umalat 5. Rebranded butter 6. Held a press conference on the problems of Adygeyskiy cheese in Russia. Show less

Москва

Projects in companies with a turnover of more than 4 billion rubles (FMCG market (beer, drinks, confectionery, desserts, fresh mushrooms), medical products, household products, metallurgy)On each project, I conducted an audit of the company (marketing and sales).As a result of the audit, a number of marketing activities were carried out in the company.Achievements:1. Developed a new structure of the marketing department, according to the goals and objectives of the… Show more Projects in companies with a turnover of more than 4 billion rubles (FMCG market (beer, drinks, confectionery, desserts, fresh mushrooms), medical products, household products, metallurgy)On each project, I conducted an audit of the company (marketing and sales).As a result of the audit, a number of marketing activities were carried out in the company.Achievements:1. Developed a new structure of the marketing department, according to the goals and objectives of the company (in three projects).2. Completely reorganized trade marketing in the company, increased the effectiveness of the direction.3. Consolidated the marketing department in a single structure, formed a team.4. Developed and implemented effective business processes of interaction between the Marketing Department and the Sales Department.5. Systematized work with trade equipment (regulations, maintenance records, plans for placement and rotation, efficiency evaluation).6. Implemented the budgeting of marketing activities with "0".7. Developed and launched a marketing strategy (Russia and Export (16 countries)).8. Analysed the brand portfolio and developed a plan for its modernization, taking into account the situation on the market.9. Launched 1 new brand, re-branded 3 brands. 10. Developed assortment and pricing policies.11. Constructed the control mechanism for managed sales teams (exclusive and focus).12. Developed and launched 2 Internet sites and communities in social networks (VK, FB, Instagram) for two main brands of the company.13. Managed trade marketing activities in all distribution channels: distributors all over the Russia (more than 250), traditional retail, federal / local retail chains. Show less

Moscow, Russian Federation

Production and trading and logistics holding (dairy products), the turnover - 12 billion rubles, the staff - 1200 people.Development and implementation of the PiR Food strategy.Development and implementation of marketing strategy.Analysis of trends, assessment of potential areas of business in the industry.Organization and conducting marketing research.Managing brand portfolio of the company (CheeseGallery, VillaEurope, Lugovaya svezhest', Prostosir, Animashka… Show more Production and trading and logistics holding (dairy products), the turnover - 12 billion rubles, the staff - 1200 people.Development and implementation of the PiR Food strategy.Development and implementation of marketing strategy.Analysis of trends, assessment of potential areas of business in the industry.Organization and conducting marketing research.Managing brand portfolio of the company (CheeseGallery, VillaEurope, Lugovaya svezhest', Prostosir, Animashka, Vandamer), the development and launch new products and brands.Planning and budgeting marketing activities.Searching, auditing and selecting manufacturers to produce products with own brands.Develop assortment policy.Optimization and development of the product range.Pricing, development of price policy.Development of sales policy.The development of the communication strategy (ATL, BTL, PR, SMM, Event).Forecasting sales, monitoring implementation of sales plans.Work with Russian and foreign suppliers. Development of marketing plans for exclusive brands distributively (Agriform, Alpro, CathedralCity, Elle&Vire, Frico).Achievements:1. Optimized brand portfolio (re-branding 3 brands and launch of 2 new brands)2. Increased the company's turnover by 4 times (market growth for this period was ~ 20%)3. Increased the share of Own brands in the company's turnover from 3 to 15%.4. Increased sales of exclusive distributive brands by 40-60% annually.5. Conducted a rebranding of the logistics company, which is part of the Group (after re-branding, sales growth resumed and the company became profitable).6. Managed a department of 12 people. Show less

Москва, Россия

Production and trading holding (baby food, clinical nutrition, sports nutyrition, dairy products), the turnover ~ 400 millions USD), the staff - 1500 peopleCareer in the company:09.2007 - 11.2008 - Head of Strategic Marketing02.2007 - 09.2007 - Head of accompanying goods11.2005 - 02.2007 - Brand Manager "Baby Food"Develop and control the implementation of the marketing strategy of Group.Analysis of trends, assessment of potential areas of business in the… Show more Production and trading holding (baby food, clinical nutrition, sports nutyrition, dairy products), the turnover ~ 400 millions USD), the staff - 1500 peopleCareer in the company:09.2007 - 11.2008 - Head of Strategic Marketing02.2007 - 09.2007 - Head of accompanying goods11.2005 - 02.2007 - Brand Manager "Baby Food"Develop and control the implementation of the marketing strategy of Group.Analysis of trends, assessment of potential areas of business in the industry.Organization of marketing research.Participation in the company's IPO.Development and implementation of marketing strategy by brands (Nurtilak, Femilak, Lactamil, NutriGen, NutriSport, Vinni, Kroshka).Strategy development brand positioning: market segmentation, definition of target audience, development brand's platforms.Pricing, development of price and assortment policiesThe development of the communication strategy (ATL, BTL, PR, Event, Digital). Budgeting.Participate in the sales planning, monitoring the execution of sales plans.Interaction with business partners, consultants, experts, and KOL.Achievements:1. Successfully re-branded brands Nutrilak, Vinni, Kroshka.2. The launch of new brands (NutriGen - meals for people with genetic diseases, NutriSport - sports nutrition).3. The growth of sales in 3 times.4. Increase market share of baby food from 5 to 11%5. Successful company's IPO. Show less

Информационные Системы В Экономике

Marketing

Федеральная программа повышения кадров управленческого хозяйства (MBA)