Astawa Alam Email & Phone Number

Canada

Columbia, Maryland, Us

Brampton, Ontario, Ca

Co-founded a small web design practice and grew our clientele to include universities, international non-profits, startups, and award-winning entrepreneurs.IMPACT:- Developed website content strategies in accordance with on-page SEO best practices- A/B tested and optimized user experiences on client websites to provide greater ROI on customer acquisition strategies- Collaborated with diverse client teams through a co-creation process to design customer-centric information architectures- Integrated websites with clients’ web tracking and attribution tools such as Google Analytics- Designed and developed high-converting landing pages to capture traffic from paid social channels and email marketing campaigns- Guided the copywriting and development of brand assets for client websites

Calgary, Ab, Ca

Responsibilities:• Produce high quality brand-driven content at scale for customers through best practices and user experience principles• Engage in SEO driven activities to factor demand generation across the Absorb website• Set up a strategic framework to create major efficiencies for Absorb across different dimensions of the lead funnel to generate leads• Focus on developing digital content for primary channels in Web and Social Media through internal and external resource management• Act as the primary manager of content within the Absorb Podcast and Social efforts through sustainable content calendars• Work closely with the design research team and other marketing generalists to leverage deep insights and customer journey opportunities• Monitor the social media space to gain insights and analytics on sentiment, topics, conversations and influence• Act as an advisor for holistic programming that connects earned, owned and paid initiatives to Absorb's primary channels• Develop a brand content library of reusable assets that creates long-term use for Absorb• Craft a content creation process and tool structure that feeds cross-functional teams executional needs• Effectively distribute content in order to improve workflow efficiency• Uphold and support Social Media programs and standards• Achieve Absorb's marketing primary objectives toward customer education, awareness, advocacy and ambassadorship around LMS through the power of UX and needs-based content

San Francisco, California, Us

Toronto, Ontario, Ca

Canada’s Start-Up Visa Program helps international entrepreneurs with the skills and potential to build businesses in Canada that are innovative, can create jobs for Canadians and compete on a global scale through support and active start-up ecosystem. The Start-Up Visa Program is created to assist international start-ups setting up their businesses in Canada. Through the SUV Acceleration Program, TBDC provides a soft-landing spot to help businesses commercialize and expand in the North American market with business resources and advisory support.ROLE & RESPONSIBILITIES+ Mentorship focus areas include: Marketing, SaaS, EduTech, IOT+ Regularly meet with and advise international startups that are completing TBDC's SUV program+ Make recommendations to TBDC on which companies should get approved for continuation in SUV program+ Build and nurture relationships between international startups and regional ecosystem

Burlington, Massachusetts, Us

*Acquired by Tempo.io*One of Canada's fastest growing B2B SaaS start-ups, Roadmunk is innovating in the rapidly emerging market of Product Management software. Today, Roadmunk serves thousands of forward-thinking product teams including those from organizations like Amazon, Disney, Sonos and Under Armour.Responsibilities+ Working alongside the Senior Director of Marketing and Growth Manager to develop, test, and iterate on Roadmunk's content strategy+ Creating and optimizing content based on keyword, competitor and lifecycle research, ensuring that Roadmunk's content is targeting and ranking for the most relevant and in-demand search terms+ Actioning the FlyWheel model to develop a content machine that drives revenue and sales goals+ Leading distribution strategy of and co-producing Roadmunk's popular podcast, "Product to Product"+ Supporting user journey mapping for PPC campaigns across Gartner, Capterra, and more

Toronto, Ontario, Ca

Our Wave Hub is a Canadian ed-tech company and strategic advisory practice. We build modular learning experiences that are optimized to prepare people and organizations to navigate our rapidly changing workforce.

Brampton, Ontario, Ca

Economic development is a city’s sales and marketing team. My team was responsible for raising the brand of Brampton’s burgeoning tech ecosystem globally.IMPACT: - Strategized branding and positioning for the Brampton Entrepreneur Centre, the city’s largest co-working space - Regularly co-wrote speaking notes and remarks for Mayor, Councillors, and Senior Leadership Team- Developed business cases for senior management to invest into marketing initiatives and activities- Managed Foreign Direct Investment (FDI) mission for Mayor, Council, and Director to Web Summit in Lisbon, Portugal- Generated over 20 qualified corporate calls with technology companies and startups for 3-Day FDI mission - Collaborated with external agencies to strategize and develop branding and marketing materials, physical and digital- Managed a six-figure partnership with Collision/Web Summit for a branded activation for the City of Brampton

Toronto, Ontario, Ca

Milano, Italia, It

Milano, Italia, It

Responsibilities:ʘ Scheduling Staff to Meet the Needs of the Businessʘ Auditing Timecards to Ensure Payroll is Correctʘ Inventory Managementʘ Merchandising

Milano, Italia, It

Part of the reason why Sunglass Hut's sales consultants are over-achievers is because of the amazing support they receive from the management team. Working alongside the Senior Management team at the Flagship location in Yorkdale gave me an opportunity to learn new skills in the field of retail management.As a member of the Junior Management team my primary responsibilities included:ʘ Coaching Sales Staff to Realize their Potentialʘ Leading Customer Capture, Generating and Organizing Reportsʘ Opening and Closing Reportingʘ Ensuring Cash-Handling Policies and Procedures were Adhered

Milano, Italia, It

Sunglass Hut is known worldwide as the leading authority on designer and sporting sunglasses. But they didn't achieve that status without high-performing sales staff. Their customers love them and Sunglass Hut loves them even more. The sales staff is taught the value of making the customer's day and making their time in our store an experience that'll make them smile - regardless if they made a purchase or not. The environment was, however, very sales driven. Taking the time to understand my customers' needs and lifestyle not only allowed me to find the perfect pair for every customer but it led to me consistently meeting and exceeding my quota. While I was a Sales Consultant at Sunglass Hut, I worked hard to:ʘ Keep my Product Knowledge Currentʘ Fulfill my Customers' Desires by Actively Listeningʘ Reinforce the Sale and Appreciate the Purchase when Cashing the Customer Outʘ Help my Co-workers to Meet Their Quota

Chicago, Illinois, Us

The world famous Golden Arches is where my obsession for strong teamwork, organization, and processes began. McDonald's puts all their employees through a lengthy training process to ensure that the brand's values become intrinsic in all their employees by the end of it. Working in an environment that places such a big emphasis on team-work taught me just how important it is that I pulled my own weight to prevent the ship from sinking- it makes all the difference. In the role of Quality Control I:ʘ Ensured that orders were made per the specifications of the customerʘ Kept Product and Packaging Stocked Appropriatelyʘ Maintained A Clean Work Environment At All Times

Toronto, Ca

BMO Nesbitt Burns is the wealth management division of BMO. They have been helping Canadian families gain an understanding of the world's markets and securely grow their wealth for over a century. I had the opportunity to serve my co-op term at their Bay street office in high-school. Acting as an assistant to the firm's investment advisors allowed me to gain an elementary understanding of mutual funds and investing in the stock market.During my time there my responsibilities included:ʘ Researching stocks and funds to purchaseʘ Making Calls to Organizations to Gather Information for Clientsʘ Organizing and Generating Reports

Bachelor'S Degree (Bba), Marketing Management

Inbound Marketing