Andreas Ryuta Stenzel Email and Phone Number
Andreas Ryuta Stenzel's Location
United States, United States
Andreas Ryuta Stenzel's Contact Details
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About Andreas Ryuta Stenzel
Marketing and Operations leader with deep expertise in building high-performance teams to generate significant, measured new and incremental revenue streams for rapidly-growing, data-driven, technology organizations by leveraging 20+ years of brand building, demand generation, and growth operations management success to lead strategic growth, category leadership and positive liquidity events.Specialties: Go-To-Market:+ Marketing, Direct and Channel Sales, and Operational planning and delivery+ POV, Category creation, and Messaging strategy and development, inclusive of open source and proprietary software+ Product positioning and pricing for Saas, On-premise, or services+ Organizational planning and operationsContent Marketing:+ Inbound first strategies and execution of calendar of thoughtful, creative blog, news, analyst content targeted target audiences with focus on Developers, Security, modern IT+ Product marketing collateral , web content, case studies, and AR/PR communications development+ Test and learn ad, email, landing page, direct response writing and design expertiseDemand Generation+ Passion for paid and organic search engine marketing+ Passion for targeted email and online marketing to drive quality leads+ Deep expertise in developing tight relationship with Direct and Channel Sales to drive strong ROI and revenue growth using data and process driven scoring, metrics, and playbooks+ Extensive customer retention and winback program experienceResults: + Acquistions: WootCloud 2022, Aporeto 2019, Solinea 2017, Hyperion 2007 in key roles+ IPO: VMware and NetSuite in key management roles, both through hypergrowth phases. + Founder/Cofounder: Babierge/Babyquip, G-Fit and PRI as owner, and more
Andreas Ryuta Stenzel's Current Company Details
Andreas Ryuta Stenzel Work Experience Details
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Revenue-Focused Demand Creation And Operations For Fundraising And BrandingPositive Response Llc Apr 1995 - PresentRevenue-focused Demand Creation and Operations for Fundraising and BrandingMarketing, Sales, Operations, and Staff AugmentationAIOps, Security, DevOps, and IT software company clients benefits include:• Presenting client value and metrics to investors for fundraising efforts.• Build demand generation platforms to build revenue, shorten sales cycles.• Help client Sales/Marketing teams appear larger.• Positioning client brands as leaders to engage and convert key Technical, Security and IT Management personas.• Build awareness using digital and live channels to accelerate growth.
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Head Of Marketing And OperationsNetskope Apr 2021 - Jun 2022Santa Clara, California, Us(Via WootCloud acquisition, Jun 2022) Building Brand, Demand, and Fundraising for Network Security Startup through Acquisition• Position brand as leader in key verticals to convert key Security/Ops/IT ICPs with strong POV, playbook, content framework• Build platforms to execute enterprise-focused and transactional paid ABM, SEM, Social, and Content Syndication. • Position value and metrics to investors for fundraising and acquisition.• Build and Optimize of Sales/Marketing Operations – tools and processes with goal to drive POCs/pipeline. • Results include $2M raise, 50% boost in pipe in first 3 mos., reduce Cost/Meeting from $10K+ to ~$650. -
Fundraising, Branding, Marketing And Sales Operations, Demand Creation ConsultingPositive Response Apr 2020 - Apr 2021Consulting for Network Security, Cloud Security, and ecommerce companies• Position value and metrics to investors for fundraise.• Position brands as leaders to engage and convert key Dev/Sec/Ops, Security and IT Mgmt personas.• Build platforms to execute enterprise-focused and transactional paid ABM, SEM, Social, and Content Syndication. 70%+ to MQL.• Automate Marketo / Hubspot / Salesforce workflows to accelerate conversion and help Sales/Marketing appear larger.• Optimize of Sales/Marketing operations – tools and processes with goal to drive free trials/pipeline.Results include $2M-125M raises, 2X free trial reg, 6-10X PPC results, 6X high-LTV contact engagement, 50% boost in pipe in 3 mos. Brands include Wallarm, Traceable, Plus Products, Opswat, and others.
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Senior Director Demand Generation And OperationsPalo Alto Networks Aug 2019 - Apr 2020Santa Clara, California, Us(Aporeto acquired by Palo Alto Networks Nov 2019) • Manage demand generation, sales/marketing ops, outbound content to drive awareness/free trials/pipeline for rapidly growing cloud security company.• Manage budgeting, delivery, and demand generation follow up on AWS joint marketing efforts.• Configure Marketo/Salesforce/Outbound stack and MEDDPPICC process to grow meeting counts and conversions.• Results include scaling lead flow 6X by growing database 8X and outbound comms responses 4X in ~90 days. -
Cofounder, Vp Demand Generation And BdBabyquip Jan 2018 - Aug 2019Santa Fe, New Mexico, UsCo-Founded and Consulted part time in 2016-2017. Full time Jan 2018-Aug 2019• Built marketing and business development for rapid-growth, travel and hospitality marketplace platform from business model and funding, to category leadership, recruiting, platform...• Built new partnerships across sharing, gig, travel, hospitality, and service economies. (Homeaway, Booking, Amazon Marketplace, Sheraton, Hyatt, Airbnb).• Lead paid programs - Paid search, Hubspot email/nurture, content, social media… driving majority of revenue.• Results: 25K+ customers, 450 delivery partners, 330+ cities, 50% organic, $2M GMV in 2 yrs, 44% repeat, ~2.2 LTV/CAC. -
Head Of Marketing And OperationsUnitas Global Jan 2016 - Jan 2018Chicago, Illinois, Us(Solinea acquired by Unitas Global Dec 2017)• Develop “inbound first” strategy, programs, content and infrastructure targeting G2000 technical and business execs to modern infrastructure to drive awareness and demand for cloud and open source-based services, training, and software.• Develop and manage communications calendar, content, campaigns, presentations, CFPs, and enablement to position Solinea leadership in DevOps, containers and microservices, IoT, container security, and multi cloud services and software with AWS, Google, Cisco, Hashicorp, and other tier-one GTM partnerships.• Kubernetes and OpenStack management, monitoring and security products due diligence, pitch decks, positioning, launches. • Results: Successful product launch with press, collateral, SFDC/Hubspot stack with scoring, playbook, nurturing... 12X Pipeline to Spend ratio FY16, higher FY17. -
Marketing And Operations DirectorSignalfx (Acquired By Splunk) Feb 2015 - Jan 2016San Francisco, California, Us(SignalFX acquired by Splunk)• Developed and ran product market fit validation exercises on messaging, pricing, targeting audience, features.• Developed strategy, programs, content and infrastructure targeting to developers and operations management and C-Suite for microservices monitoring and alerting SaaS platform. • Built AWS Marketplace presence and first marketing efforts into cloud ecosystem.• Developed and wrote launch and campaign assets, speaking submissions, and enablement. • Results: 2K free trials, $1M+ in pipe first 90 days to $15M+ in 6 months, with large enterprise with some $1M+ ACV deals in flight on ~$600K in spend. -
Head Of Global Demand GenerationAtlantis Computing Feb 2014 - Jan 2015Mountain View, Ca, Us(acquired by Hive.io)• Global leadership role driving outbound marketing programs, content, and analytics to accelerate company growth through 3 CEO and 3 CFO turnover period.• Lead team of 5+ FTE and several contractors to scale demand gen engine growth from 75 to almost 400 events and webinars, drive integrated email and online marketing, implement / manage Marketo/Hubspot/SFDC stack.• Conceptualized and delivered several global alliance and reseller joint go-to-market partnerships w/ VMware, IBM, SanDisk, Citrix, MTM, and more. • Co-authored winning Best of VMworld award submission, various product and demo decks, emails, landing pages etc• Results include $30M+ new pipeline on $1.1M marketing investment in 2H14 at ~45% marketing contribution to deals against large enterprise targets. -
Head Of Marketing And OperationsHytrust Nov 2011 - Feb 2014Minneapolis, Mn, Us(acquired by Entrust)• Lead Marketing 2011-13 conceptualizing and delivering campaigns, positioning, programs, and content targeting CIOs and CISOs to drive revenue growth goals for virtualization security suite and platform.• Built extensive integrated campaigns and ABM strategy to open doors, time entry of economic buyers, and win buy in from competing groups in large enterprise using online, exec event, tradeshow, and telesales tactics.• Built social media presence to drive engagement, thought leadership, and lever audience expertise, and demand.• Lead Website and logo redesign to increase engagement, boost SERP rank, and improve inbound lead response.• Results include up to 65% marketing contribution to revenue to drive growth of 150% in 2012 and 400% in 2013. -
Head Of Demand Generation And OperationsTruste Aug 2009 - Nov 2011San Francisco, Ca, Us(Nasdaq Private Listing 2019) • Lead Go-to-market driving Marketing strategy, product positioning and messaging, pricing, business operations for adtech, internet security, and compliance Saas products and services.• Drive content development, messaging, and campaigns with 10 high-performance marketing team members to promote awareness and drive 100%+ revenue globally. Helped hire and train most of Inside and Field sales team members.• Presented, demo'd, and published extensively to promote website, social media, app, and advertising security and privacy products and services. 50+ presentations in two years.• Use extensive search, SEO, content syndication to drive free trials and revenue. Ops accomplishments include Eloqua and NetSuite implementations.• Results include driving ~300% ARR growth while holding CPA, ROAS to scale from $5M-$15M in less than two years. -
Head Of Global Digital Marketing ProgramsVmware Apr 2007 - Aug 2009Palo Alto, Ca, Us(IPO 2007)• Directed 2 FTEs, several contractors, many agencies to collaborate with various internal groups to optimize $2M global, 16-language, Field-focused Paid Search marketing programs driving 500K+ registrations annually, with 15%+ marketing qualified.• Lead $6M online demand generation and advertising programs servicing a global, internal client base of Direct and Channel teams with over $12M in revenue generated in 2008 alone.• Ran new product go-to-market launch campaigns for consumer product, VMware Fusion, including creative development, acquisition marketing, nurturing, and extensive testing and optimization in 2007 across web, mobile, print, and social media channels. Results were 200K units sold and 44% market capture in 6 months.• Led extensive Americas Leads Management program including scoring, process for Direct and Channel (Distributors, Resellers, and OEM) to provide appropriate content, sales training, and reward mechanisms. Results brought these divisions to productive working agreements in 1H09 for 2K MQLs weekly. -
Global Digital Marketing Director (Online, Email, Paid Search, And Analytics)Hyperion Solution Oct 2006 - Apr 2007(acquired by Oracle 2007)• Built and run an internal, collaborative global digital team targeting Enterprise and Mid-market segments with demand generation campaigns (Email, Search, Online, PR 2.0, Web/Podcasts). Team of 8 served 150+ Marketing people, Direct and Channel Sales teams.• Drive worldwide strategy and execution for Paid Search with Corporate & Field Marketing teams. 15 countries live, 7 languages, ROI of 2X – all within 4 months.• Manage team of two are managers and eight vendors to service a large, internal client base of Executive, Sales, Support, Corporate and Field Marketing teams.• Produce weekly global campaign performance report with analysis and reporting for Marketing ROI optimization, identifying top performers, deal-velocity optimization, revenue, and other KPIs to aid acquisition preparation.
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Direct Marketing And Analytics ManagerNetsuite May 2004 - Oct 2006Austin, Tx, Us(IPO 2007)• Managed team of 4 FTE on all direct marketing and analytics programs using primary and market data lead to large strategic sales initiatives to drive business management Saas suite• Managed Paid and SEO Keyword Search Agency and Ad Agencies to optimize $5M media budget with ROI of 5.5X+• Lead team to direct and retention marketing programs generating $75-350K/Month• Optimize lead conversion to revenue with reporting, routing, and achieve 70% tracking to key marketing activities• Drove new product feature development with Product Management and interested customers based on business needs and competitor offerings• Conducted training new Field Marketing teams in EMEA and APAC to quickly ramp and optimize system, email marketing, and reporting practices• Delivered live demos for Marketing Module to numerous interested prospects and customers in person and thru Webex with Sales and Sales Consulting to accelerate or build Pipeline • Results included ~400% growth in 2.5 years, and in 2005 34% YoY increase customer count with 16% less budget -
Americas Services Marketing ManagerOracle Corporation Feb 2001 - May 2004Austin, Texas, Us• My market needs analysis drove establishment of “Highest-Propensity-to-Buy” Leads dissemination program for 50+ field and telesales reps.• Ran various customer win-back campaigns after premature implementation of order management system.• Optimized Application Server, Development Tools, and Apps training-product marketing generating $200K/Month.• Manage all Training Services retention programs for Americas region generating $400K/Month• Extensive database segmentation using SQL with a variety of Oracle products. Heavy Access use with/without SQL.• Optimized all Marketing activities for division with Marketing and Sales revenue reporting and analytics. -
Founder And CeoG-Fit Fitness And Surfwear Aug 1998 - Jan 2001(acquired by BAPRO Japan)Founded fitness and surfwear apparel company targeting Japanese and Chinese markets. • Launched with team of 4 in Spring 99.• Expanded lines to surfwear and customer base beyond Japan to Taiwan and China in 2000. • G-Fit was the best-selling line in Sports Authority Japan in 2000.• Sold company in 2001.( http://g-fit.jp/ )
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Owner And PrincipalPositive Response Apr 1995 - Jul 1997Started and operated media consulting business recruiting and placing communications, TV and Radio voice over, English education, and entertainment consultants throughout Southern Japan.
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Marketing And Production ManagerBmc Corp Aug 1989 - Apr 1995(acquired) Grew Housewares and Hardwares manufacturer from a few dozen customers to hundreds of retailers in US and Canada including Ace, Tru-value, Walmart, Franks Nurserys via direct mail and telesales campaigns.
Andreas Ryuta Stenzel Skills
Go To Market Strategy
Salesforce.com
Enterprise Software
Demand Generation
Analytics
Advertising
Online Marketing
Strategy
Email Marketing
Lead Generation
Management
Product Marketing
Customer Relationship Management
Social Media
Software As A Service
Strategic Partnerships
Integrated Marketing
Go To Market
Sem
Saas
Direct Marketing
Marketing Strategy
Seo
E Commerce
Search
Multi Channel Marketing
Sales Enablement Tools
Container Market
Online Advertising
Crm
Sales
Product Management
Marketing
Andreas Ryuta Stenzel Education Details
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Pepperdine Graziadio Business SchoolFinance Focus -
Hkust Business SchoolFinance
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University Of Colorado BoulderInternational Affairs / Economics
Frequently Asked Questions about Andreas Ryuta Stenzel
What company does Andreas Ryuta Stenzel work for?
Andreas Ryuta Stenzel works for Positive Response Llc
What is Andreas Ryuta Stenzel's role at the current company?
Andreas Ryuta Stenzel's current role is Fundraising, Branding, Marketing and Sales Operations, Demand Creation.
What is Andreas Ryuta Stenzel's email address?
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What is Andreas Ryuta Stenzel's direct phone number?
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What schools did Andreas Ryuta Stenzel attend?
Andreas Ryuta Stenzel attended Pepperdine Graziadio Business School, Hkust Business School, University Of Colorado Boulder.
What are some of Andreas Ryuta Stenzel's interests?
Andreas Ryuta Stenzel has interest in Science And Technology, Education, Arts And Culture, Health.
What skills is Andreas Ryuta Stenzel known for?
Andreas Ryuta Stenzel has skills like Go To Market Strategy, Salesforce.com, Enterprise Software, Demand Generation, Analytics, Advertising, Online Marketing, Strategy, Email Marketing, Lead Generation, Management, Product Marketing.
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