Andreas Ryuta Stenzel Email & Phone Number

• Revenue-focused Demand Creation and Operations for Fundraising and BrandingMarketing, Sales, Operations, and Staff AugmentationAIOps, Security, DevOps, and IT software company clients benefits include:
• Presenting client value and metrics to investors for fundraising efforts.
• Build demand generation platforms to build revenue, shorten sales cycles.
• Help client Sales/Marketing teams appear larger.
• Positioning client brands as leaders to engage and convert key Technical, Security and IT Management personas.
• Build awareness using digital and live channels to accelerate growth.

Santa Clara, California, US

• (Via WootCloud acquisition, Jun 2022) Building Brand, Demand, and Fundraising for Network Security Startup through Acquisition
• Position brand as leader in key verticals to convert key Security/Ops/IT ICPs with strong POV, playbook, content framework
• Build platforms to execute enterprise-focused and transactional paid ABM, SEM, Social, and Content Syndication.
• Position value and metrics to investors for fundraising and acquisition.
• Build and Optimize of Sales/Marketing Operations – tools and processes with goal to drive POCs/pipeline.
• Results include $2M raise, 50% boost in pipe in first 3 mos., reduce Cost/Meeting from $10K+ to ~$650.

• Consulting for Network Security, Cloud Security, and ecommerce companies
• Position value and metrics to investors for fundraise.
• Position brands as leaders to engage and convert key Dev/Sec/Ops, Security and IT Mgmt personas.
• Build platforms to execute enterprise-focused and transactional paid ABM, SEM, Social, and Content Syndication. 70%+ to MQL.
• Automate Marketo / Hubspot / Salesforce workflows to accelerate conversion and help Sales/Marketing appear larger.
• Optimize of Sales/Marketing operations – tools and processes with goal to drive free trials/pipeline.Results include $2M-125M raises, 2X free trial reg, 6-10X PPC results, 6X high-LTV contact engagement, 50% boost in.

Santa Clara, California, US

• (Aporeto acquired by Palo Alto Networks Nov 2019)
• Manage demand generation, sales/marketing ops, outbound content to drive awareness/free trials/pipeline for rapidly growing cloud security company.
• Manage budgeting, delivery, and demand generation follow up on AWS joint marketing efforts.
• Configure Marketo/Salesforce/Outbound stack and MEDDPPICC process to grow meeting counts and conversions.
• Results include scaling lead flow 6X by growing database 8X and outbound comms responses 4X in ~90 days.

Santa Fe, New Mexico, US

• Co-Founded and Consulted part time in 2016-2017. Full time Jan 2018-Aug 2019
• Built marketing and business development for rapid-growth, travel and hospitality marketplace platform from business model and funding, to category leadership, recruiting, platform...
• Built new partnerships across sharing, gig, travel, hospitality, and service economies. (Homeaway, Booking, Amazon Marketplace, Sheraton, Hyatt, Airbnb).
• Lead paid programs - Paid search, Hubspot email/nurture, content, social media… driving majority of revenue.
• Results: 25K+ customers, 450 delivery partners, 330+ cities, 50% organic, $2M GMV in 2 yrs, 44% repeat, ~2.2 LTV/CAC.

Chicago, Illinois, US

• (Solinea acquired by Unitas Global Dec 2017)
• Develop “inbound first” strategy, programs, content and infrastructure targeting G2000 technical and business execs to modern infrastructure to drive awareness and demand for cloud and open source-based services.
• Develop and manage communications calendar, content, campaigns, presentations, CFPs, and enablement to position Solinea leadership in DevOps, containers and microservices, IoT, container security, and multi cloud.
• Kubernetes and OpenStack management, monitoring and security products due diligence, pitch decks, positioning, launches.
• Results: Successful product launch with press, collateral, SFDC/Hubspot stack with scoring, playbook, nurturing... 12X Pipeline to Spend ratio FY16, higher FY17.

San Francisco, California, US

• (SignalFX acquired by Splunk)
• Developed and ran product market fit validation exercises on messaging, pricing, targeting audience, features.
• Developed strategy, programs, content and infrastructure targeting to developers and operations management and C-Suite for microservices monitoring and alerting SaaS platform.
• Built AWS Marketplace presence and first marketing efforts into cloud ecosystem.
• Developed and wrote launch and campaign assets, speaking submissions, and enablement.
• Results: 2K free trials, $1M+ in pipe first 90 days to $15M+ in 6 months, with large enterprise with some $1M+ ACV deals in flight on ~$600K in spend.

Mountain View, CA, US

• (acquired by Hive.io)
• Global leadership role driving outbound marketing programs, content, and analytics to accelerate company growth through 3 CEO and 3 CFO turnover period.
• Lead team of 5+ FTE and several contractors to scale demand gen engine growth from 75 to almost 400 events and webinars, drive integrated email and online marketing, implement / manage Marketo/Hubspot/SFDC stack.
• Conceptualized and delivered several global alliance and reseller joint go-to-market partnerships w/ VMware, IBM, SanDisk, Citrix, MTM, and more.
• Co-authored winning Best of VMworld award submission, various product and demo decks, emails, landing pages etc
• Results include $30M+ new pipeline on $1.1M marketing investment in 2H14 at ~45% marketing contribution to deals against large enterprise targets.

Minneapolis, MN, US

• (acquired by Entrust)
• Lead Marketing 2011-13 conceptualizing and delivering campaigns, positioning, programs, and content targeting CIOs and CISOs to drive revenue growth goals for virtualization security suite and platform.
• Built extensive integrated campaigns and ABM strategy to open doors, time entry of economic buyers, and win buy in from competing groups in large enterprise using online, exec event, tradeshow, and telesales tactics.
• Built social media presence to drive engagement, thought leadership, and lever audience expertise, and demand.
• Lead Website and logo redesign to increase engagement, boost SERP rank, and improve inbound lead response.
• Results include up to 65% marketing contribution to revenue to drive growth of 150% in 2012 and 400% in 2013.

San Francisco, CA, US

• (Nasdaq Private Listing 2019)
• Lead Go-to-market driving Marketing strategy, product positioning and messaging, pricing, business operations for adtech, internet security, and compliance Saas products and services.
• Drive content development, messaging, and campaigns with 10 high-performance marketing team members to promote awareness and drive 100%+ revenue globally. Helped hire and train most of Inside and Field sales team.
• Presented, demo'd, and published extensively to promote website, social media, app, and advertising security and privacy products and services. 50+ presentations in two years.
• Use extensive search, SEO, content syndication to drive free trials and revenue. Ops accomplishments include Eloqua and NetSuite implementations.
• Results include driving ~300% ARR growth while holding CPA, ROAS to scale from $5M-$15M in less than two years.

Palo Alto, CA, US

• (IPO 2007)
• Directed 2 FTEs, several contractors, many agencies to collaborate with various internal groups to optimize $2M global, 16-language, Field-focused Paid Search marketing programs driving 500K+ registrations annually.
• Lead $6M online demand generation and advertising programs servicing a global, internal client base of Direct and Channel teams with over $12M in revenue generated in 2008 alone.
• Ran new product go-to-market launch campaigns for consumer product, VMware Fusion, including creative development, acquisition marketing, nurturing, and extensive testing and optimization in 2007 across web, mobile.
• Led extensive Americas Leads Management program including scoring, process for Direct and Channel (Distributors, Resellers, and OEM) to provide appropriate content, sales training, and reward mechanisms. Results.

• (acquired by Oracle 2007)
• Built and run an internal, collaborative global digital team targeting Enterprise and Mid-market segments with demand generation campaigns (Email, Search, Online, PR 2.0, Web/Podcasts). Team of 8 served 150+ Marketing.
• Drive worldwide strategy and execution for Paid Search with Corporate & Field Marketing teams. 15 countries live, 7 languages, ROI of 2X – all within 4 months.
• Manage team of two are managers and eight vendors to service a large, internal client base of Executive, Sales, Support, Corporate and Field Marketing teams.
• Produce weekly global campaign performance report with analysis and reporting for Marketing ROI optimization, identifying top performers, deal-velocity optimization, revenue, and other KPIs to aid acquisition.

Austin, TX, US

• (IPO 2007)
• Managed team of 4 FTE on all direct marketing and analytics programs using primary and market data lead to large strategic sales initiatives to drive business management Saas suite
• Managed Paid and SEO Keyword Search Agency and Ad Agencies to optimize $5M media budget with ROI of 5.5X+
• Lead team to direct and retention marketing programs generating $75-350K/Month
• Optimize lead conversion to revenue with reporting, routing, and achieve 70% tracking to key marketing activities
• Drove new product feature development with Product Management and interested customers based on business needs and competitor offerings

Austin, Texas, US

• My market needs analysis drove establishment of “Highest-Propensity-to-Buy” Leads dissemination program for 50+ field and telesales reps.
• Ran various customer win-back campaigns after premature implementation of order management system.
• Optimized Application Server, Development Tools, and Apps training-product marketing generating $200K/Month.
• Manage all Training Services retention programs for Americas region generating $400K/Month
• Extensive database segmentation using SQL with a variety of Oracle products. Heavy Access use with/without SQL.
• Optimized all Marketing activities for division with Marketing and Sales revenue reporting and analytics.

• (acquired by BAPRO Japan)Founded fitness and surfwear apparel company targeting Japanese and Chinese markets.
• Launched with team of 4 in Spring 99.
• Expanded lines to surfwear and customer base beyond Japan to Taiwan and China in 2000.
• G-Fit was the best-selling line in Sports Authority Japan in 2000.
• Sold company in 2001.( http://g-fit.jp/ )

Started and operated media consulting business recruiting and placing communications, TV and Radio voice over, English education, and entertainment consultants throughout Southern Japan.

(acquired) Grew Housewares and Hardwares manufacturer from a few dozen customers to hundreds of retailers in US and Canada including Ace, Tru-value, Walmart, Franks Nurserys via direct mail and telesales campaigns.

Master Of Business Administration - Mba, Finance Focus

Master Of Business Administration - Mba, Finance

International Affairs / Economics