Passionate about the no/low sector after making major life changes for my health 2 years ago, I am now exploring the vast range of products which are being developed within the category. My main roles are sampling/assisting with product development, insider consumer insights and opinion on a voluntary basis.

Sadler's is a dynamic and forward-thinking business which has grown exponentially from a small family brewery to a key player in the drinks industry. Key responsibilities: Responsible for a £2 million marketing budget including campaign concept creation, strategy and delivery.Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.Supervising all advertising, product design and NPD to maintain consistency in branding. Analysing the success of campaigns and creating reports from team feedback and analytics.Research up to date customer trends, as well as trying to predict future trends and tracking customer journey to identify key areas for improvement. Meeting with clients and working with colleagues across multiple departments managing budgets and assisting teams internationally. Briefing multiple creative teams into campaigns and execute brand planning to deliver a cohesive strategy across design, creative, Trade and Consumer PR and digital. Developing strategy for multiple SKU’s in different categories and ensuring a cohesive approach across the brand.Full digital responsibility for briefing in strategy creation and creation of content for social media channels including graphics and video production. Constant monitoring of e-commerce site (Shopify) to ensure products and descriptions are optimised and digital strategy is effective. Assisting the wider management team with our multiple venues including PR and marketing, menu creation and brand delivery.

-Digital marketing strategy creation and creation of content for social media channels including graphics and video production.-Regular website analysis and review to ensure up to date content and maximise customer sales flow. - Constant monitoring of e-commerce site (Shopify) to ensure products and descriptions are up to date and in stock. - Planning of product launches via social media and CRM systems.

Peak b specialises in the conception, management and execution of national campaigns in the small business sector. Peak b runs Do It Digital, f:Entrepreneur, The Small Awards and Small Business Saturday, it's largest campaign. Small Business Saturday the Uk's most successful Small Business Campaign and is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.*Joined in April 2017 as a Marketing Manager to streamline the content across the campaigns and assist with organising of events for small businesses. *Promoted to Head of Marketing in September 2017, managing full marketing delivery and creation of content across all channels and platforms. Key ResponsibilitiesImplementation of digital marketing activity across all areas to include:-Develop marketing plans across 3 social channels (Facebook, Instagram and Twitter) to promote and grow each campaign. - Report on social media strategy performance in a monthly performance overview and adjust strategy accordingly. - Liaise with supporters and their marketing teams to generate ideas for and produce sponsored content relevant to our audiences. -Communicate effectively with design and tech teams in updating and maintaining the website pages as needed.-Responsible for sourcing, editing and posting content for the weekly blog. - Manage the Small Business mailing list and create and publish a weekly newsletter. (Constant Contact)- Create appropriate content for each campaign adhering to different 'tone's of voice' and audience demographics. - Respond to ad hoc social media queries and email enquiries from supporters.- Identify 'hot topics' to engage and amplify the campaign message to our audiences under a specific set of circumstances.

During my maternity leave I created multiple detailed tutorials for beaded jewellery and accessories that could be made at home by the reader. Some of these were also featured on the front cover and in a summary publication in 2016. -I worked with assistant editor to suggest and devise a suitable project for the monthly theme/colour scheme. Sometimes I suggested a theme dependent on the projects that they had already booked in. -I wrote a detailed tutorial with very strict word count and limited number of steps. - I shot and edited all the photographs for the step by step tutorials. - I produced multiple variations of the piece for photographing in house and to give a choice to the editors.

Maintained/developed relationships by building on the existing relationships and bringing on new business. Focused on larger clients and opportunities with a strong emphasis on revenue generation and customer retention.Managing all requirements for a base of customersProactivley sourcing new business and visiting new customers.Managing the full Customer plan including: -Quoting new deals/productsPlacing orders for existing customers.General housekeeping callsAccount managementEnsure that all information obtained was accurate.Ensure all customer information within our CRM system was up to date and outcomes were recorded accurately.

Updated & maintained CashbookMaintained supplier accounts including working on unmatched invoicesSupplier Statement ReconciliationsControl Account reconciliationsInter-company Account Postings, ReconciliationsBank recsAdhoc reports as required by the Management Accountant.All payroll duties using SAGE software.