Astghik Baghdasarova Email & Phone Number

Ереван, Армения

• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative• Preparing and managing monthly, quarterly and annual budgets for the Marketing department• Setting, monitoring and reporting on team goals• Design branding, positioning and pricing strategies• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, social media campaigns, promotional material)• Analyze consumer behavior and determine customer persona• Identify opportunities to reach new market segments and expand market share• Craft annual hiring plans• Monitor competition (acquisitions, pricing changes and new products and features)• Coordinate sales and marketing efforts to boost brand awareness• Participate in the quarterly and annual planning of company objectives

Yerevan, Armenia

 Representing company through online and offline channels  Developing marketing strategies for the organization such as advertising,promotions,public relations,digital and social media  Editing Public Relations materials, coordination of overall design, printing , publishing and development works  Special event planning such as company’s 5-th anniversary  Analyzing marketing data (campaign results,conversion rates, traffic etc.)  Oversee and conduct company’s electronic marketing efforts including supervision of Web site design and maintenanceDeltapro LLC http://deltapro.am/

Yerevan, Armenia

 Identifying, developing and evaluating marketing strategies and policies, preparing and managing marketing plans and budgets  Monitoring and analyzing market trends and competition and recommending revisions to marketing and business development strategies Identifying potential markets; organizing campaigns to promote company services/products Conducting data analysis to measure marketing effectiveness, generating and testing new ideas to grow the business and continuously improving marketing programs and campaigns  Preparing monthly and annual sales forecasts by reviewing and analyzing the system forecast, comparing customer and item forecast versus history and accuracy trends Developing a deep understanding of all traffic-driving mechanisms (free search/SEO, paid search, email, display ads, mobile, and social media) and initiating innovative approaches driving new customer acquisition across multiple traffic channels  Driving site improvements to completion by coordinating with project managers, web developers and designersV.A.S. GROUP LLC http://vas.am/

Yerevan, Armenia

 Implementing qualitative and quantitative market research Developing pricing and merchandising strategy to meet sales target Working closely with visual-display staff and department heads to decide how goods should be displayed to maximise sales  Organizing and implementing customer relations including:customer satisfaction surveys, customer development activities, special events, etc.  Managing the point of sales material by finding the most efficient solutions Grand Tobacco LLC http://www.grandtabak.com/

Yerevan, Armenia

 Clarified main focuses of data collection and research with project specialists Collected needed information from primary and secondary sources. Conducted survey and focus group to identify potential customer Developed relationships with clients/supply chain/professional team

Master'S Degree, Agribusiness And Marketing

Texas A&M University Certificate of Successful Completion of Courses / Collaborative project with Texas A&M University, USDA and Armenian.

Certified Specialist, Agribusiness And Marketing

Master'S Degree, Veterinary Medicine