Astha Mathur Email & Phone Number

Gurugram, Haryana, India

• B2C - Trains: Fore-fronted the go-live of Trains on AdaniOne's OTA platform across all channels, boosting user onboarding through strategic roadmap execution
• Enabled Offers & loyalty constructs, Chatbot integration, which lead to a 5X increase in the per day trains bookings
• Drive growth by addressing data driven customer pain points, reducing fail rate from 20% to 6%
• Created accurate & comprehensive Process flows, Product Requirement Documents aligned with the technical feasibility, market analysis & business vision.
• Collaborated with Analytics & CX team to integrate customer feedback into product enhancements, resulting improved customer satisfaction

Gurugram, Haryana, India

• Product Details: Global B2B Salesforce based eCommerce storefront with ambition to integrate digital touchpoints across value chain for geo-diversified customers
• Conducted requirement elicitation with business stakeholders from 11+ countries covering aspects like multilanguage, onboarding, activation, device agnostic solutions
• Aided in developing product vision, building a global B2B portal with key features such as Commerce, Content, self-service & marketing Campaigns
• Authored functional specifications, user stories, documentation including process flows, swim lane diagrams as applicableGlobal B2B – Last Mile Execution: Salesforce based global platform designed to integrate digital.
• Rolled out EDGE platform across 23+ countries, leading to a 30% increase in the outlet reach
• Developed sales execution features to optimize sales rep performance, including viewing planned sales calls, in-store audits, GPS routing, guided ordering, visit prioritization, and retailer insights.

Chennai Area, India

• Digital Product Creation:
• Successfully led the creation of a technology agnostic, CPG industry based multi-stakeholder collaboration solution
• Key features included B2B order management, service management, content management, retail execution, etc.
• Liaison with sr. stakeholders & developed the product vision & strategy that fed into the product roadmap
• Created a consulting kit targeting customer segmentation & GTM Strategy
• Spearheaded design team of 6 and delivered high fidelity prototypes based on Avoni – SFDC prototyping toolProject Experience: 1)Agency Collaboration: Project Lead for Process Consulting and Business Analysis for Global.

Gurgaon, India

As the Business Development Intern I engaged in developing strategies for growth, exploring project opportunities with existing clients and actively looking for new clients & pitching to them. The job role focused on– 1.Understanding the industry, being up-to-date with the research and market trends and identifying opportunities for growth and.

Mumbai Area, India

Designed and implemented a “Circuit Breaker Simulator for 11KV to 33KV panels” at Siemens Ltd., Mumbai, so as to increase the production efficiency of the plant.

Gurgaon, India

Understood the working of metro and the various sub-divisions in Rapid Metro Gurgaon Ltd, Gurgaon, Haryana, India

Singapore

Understood the working of PowerQ tech and how it provides services and solutions to Engineering, Procurement and Construction (EPC)'s clients, for safety enhancement, reliability and efficiency of infrastructure engineering systemLearnt how to use ETAP software for power system study and different instruments like lux meter, EMF meter etc.

Manipal, Karnataka

Co-Founded a NGO based club at MIT, Manipal, during my 1st year of graduation along with my fellow colleagues, where I strategically planned and delegated the online and offline publicity of all the fundraisers and events held under it.

Master Of Business Administration (M.B.A.), Business Management

Activities and Societies: * Shadow Member: IlluminatiX- Media & PR Cell, XIMB * Shadow Member: SPIC-MACAY--XIMB/XUB Chapter, XIMBI have a.

Electrical And Electronics Engineering

Bachelor’S Degree, Electrical And Electronics Engineering

Activities and Societies: Ek Sangharsh - Ngo based committee, Aaina -Dramatics Club, technical project group, Department research group.

High School, Science, 91.6

Activities and Societies: Dance Society, Model United Nations SocietyReceived Proficiency: Consecutively for 4 years in DPS Gurgaon, from.

Education record