Build up a Digital strategy to achieve the brand's marketing objective with fresh ideas, properties, and best possible rates.Monitor and assess ongoing campaign performance, assist in strategic analysis of campaigns.Planning all digital marketing, including Email, search ads and native advertising campaigns.Measure & report performance of all digital marketing campaigns, & assess against goals (ROI & KPIs).Analysing the Tier 1 market and getting on board the best-performing campaigns in various price formats across multiple verticals to generate revenue for the company.Moreover, based on the traffic volume, campaign filters, price format, (CPS, CPL,CPA, CPM)and traffic channel (e.g., email, social, display, push, native, newsletter), making sure that the appropriate campaign is passed to the right team. collaborating with the delivery teams to ensure the daily success of the campaigns and recommending campaigns to each team in accordance with their needs.cooperating with the marketing team to recommend the most effective advertising campaigns.