-Conceptualising overall strategy and defining product roadmap & vision-Identifying and evaluating customer needs and analysing market conditions to provide category insights and relevant proposals-Defining the product life cycle and the new product interventions for global and domestic market post aligning relevant stakeholders -Identification and researching the new product opportunities to grow market share and build new markets-Responsible for SKU rationalization that offers… Show more -Conceptualising overall strategy and defining product roadmap & vision-Identifying and evaluating customer needs and analysing market conditions to provide category insights and relevant proposals-Defining the product life cycle and the new product interventions for global and domestic market post aligning relevant stakeholders -Identification and researching the new product opportunities to grow market share and build new markets-Responsible for SKU rationalization that offers a healthy balance from operations managements and sales perspective-Development of the pricing strategy of products keeping the competition context and the desired sales and EBITDA targets Show less

-Led the annual marketing planning and formulated insights-based portfolio strategy and action plan-Formulated brand positioning & communication strategy; developed & implemented marketing campaigns across ATL & BTL to deliver market share-Developed digital strategy and performance plans leveraging key platforms - search, display, video, OTT & social. Designed & executed digital campaigns to meet the desired KPIs on Brand SOV (search), leads, page visits, time spent, CTRs etc.-… Show more -Led the annual marketing planning and formulated insights-based portfolio strategy and action plan-Formulated brand positioning & communication strategy; developed & implemented marketing campaigns across ATL & BTL to deliver market share-Developed digital strategy and performance plans leveraging key platforms - search, display, video, OTT & social. Designed & executed digital campaigns to meet the desired KPIs on Brand SOV (search), leads, page visits, time spent, CTRs etc.- Steered adoption of the direct-to-consumer channels – WhatsApp, Online Shopping Portal to enhance conversion of online sales-Created the brand investment strategy for the portfolio ensuring the most effective use of spends to meet the targets-Devised micro-marketing strategy in collaboration with national sales team to grow market share-Developed media strategy and media plans for the brands to meet the desired brand objectives and KPIs-Successfully launched 7 new products and rolled out the Go-To-Market strategy -Implemented micro market strategy in 40+ towns with a focused market-wise, model-wise customized proposition that led 150 bps increase in market share-Rolled out multiple digital firsts hyper local campaigns, customized messaging & geography wise-price play; delivered over 30% growth in driving website traffic and building quality awareness -Conceptualized & rolled out award winning ‘#askwhy’ campaign for Pleasure -Rolled out ~ 15 campaigns in the last seven years, to name a few ‘Hero ISL’, ‘Pleasure –why Should Boys have all the fun?’, Maestro – ‘Feel the Josh’ & ‘Style Hatke’, Duet -India Ki Nayi Umeed’; ‘Ek Soch Nayi’; Destini ‘Socho Do kadam aage’; Maestro Edge 125 – ‘Kal Ke Saath Chal’ and Scooter Portfolio film ‘Hero Hai Na’ Show less

-Drove repositioning exercise for Four Square brand using ZMET, a projective research technique -Retained brand excitement through the launch of special editions and new products -Worked with several international creative partners to develop product packaging and collaborated with operations team on overall enhancements to drive visual appeal and bring alive the product narrative- Drove visibility at point of sale through innovative merchandising solutions

-Steered association of Adidas Neo as a lifestyle label by launching it in Lakme Fashion Week-Managed all the PR activities, pitched relevant stories to secure placement in fashion magazines and dailies-Pioneered celebrity seeding program for Adidas Originals brand- Led the work on window displays and in-store communication to bring alive the collection / seasons theme and drive walk-ins

-Conceived & developed the communication strategy of Hero Pleasure with the essence captured in the tagline ’Why should boys have all the fun’ which was judged amongst the top 5 zaniest slogans - India Today-Pleasure 2009 advertising campaign based on a relevant consumer insight ‘girls being subjected to incessant questioning? was judged the ‘Best TVC’ by the consumer panel of Brand Equity-Pleasure ‘question marks’ campaign which was awarded for ‘Best Integrated Marketing Campaign’… Show more -Conceived & developed the communication strategy of Hero Pleasure with the essence captured in the tagline ’Why should boys have all the fun’ which was judged amongst the top 5 zaniest slogans - India Today-Pleasure 2009 advertising campaign based on a relevant consumer insight ‘girls being subjected to incessant questioning? was judged the ‘Best TVC’ by the consumer panel of Brand Equity-Pleasure ‘question marks’ campaign which was awarded for ‘Best Integrated Marketing Campaign’ -CNBC Awaaz Awards 2008-Pleasure won ‘Laadli Award’ in 2007 for ‘Manjeet ki Jeet’ campaign -Single-handedly set up the customer care process for Hero Honda within a record 15 days- Conceptualised and rolled out the relationship program for the women customers- Conceived & developed Passion Pro’s, the self-start variant’s most successful and brand defining campaign ‘ab sirf style bolega’ based on the concept of ‘reverse embarrassment’ Show less