Astha Garg Email & Phone Number

New Delhi, Dl, In

New Delhi, Delhi, India

Gurugram, Haryana, India

-Conceptualising overall strategy and defining product roadmap & vision-Identifying and evaluating customer needs and analysing market conditions to provide category insights and relevant proposals-Defining the product life cycle and the new product interventions for global and domestic market post aligning relevant stakeholders -Identification and researching the new product opportunities to grow market share and build new markets-Responsible for SKU rationalization that offers… Show more -Conceptualising overall strategy and defining product roadmap & vision-Identifying and evaluating customer needs and analysing market conditions to provide category insights and relevant proposals-Defining the product life cycle and the new product interventions for global and domestic market post aligning relevant stakeholders -Identification and researching the new product opportunities to grow market share and build new markets-Responsible for SKU rationalization that offers a healthy balance from operations managements and sales perspective-Development of the pricing strategy of products keeping the competition context and the desired sales and EBITDA targets Show less

Gurugram, Haryana, India

-Led the annual marketing planning and formulated insights-based portfolio strategy and action plan-Formulated brand positioning & communication strategy; developed & implemented marketing campaigns across ATL & BTL to deliver market share-Developed digital strategy and performance plans leveraging key platforms - search, display, video, OTT & social. Designed & executed digital campaigns to meet the desired KPIs on Brand SOV (search), leads, page visits, time spent, CTRs etc.-… Show more -Led the annual marketing planning and formulated insights-based portfolio strategy and action plan-Formulated brand positioning & communication strategy; developed & implemented marketing campaigns across ATL & BTL to deliver market share-Developed digital strategy and performance plans leveraging key platforms - search, display, video, OTT & social. Designed & executed digital campaigns to meet the desired KPIs on Brand SOV (search), leads, page visits, time spent, CTRs etc.- Steered adoption of the direct-to-consumer channels – WhatsApp, Online Shopping Portal to enhance conversion of online sales-Created the brand investment strategy for the portfolio ensuring the most effective use of spends to meet the targets-Devised micro-marketing strategy in collaboration with national sales team to grow market share-Developed media strategy and media plans for the brands to meet the desired brand objectives and KPIs-Successfully launched 7 new products and rolled out the Go-To-Market strategy -Implemented micro market strategy in 40+ towns with a focused market-wise, model-wise customized proposition that led 150 bps increase in market share-Rolled out multiple digital firsts hyper local campaigns, customized messaging & geography wise-price play; delivered over 30% growth in driving website traffic and building quality awareness -Conceptualized & rolled out award winning ‘#askwhy’ campaign for Pleasure -Rolled out ~ 15 campaigns in the last seven years, to name a few ‘Hero ISL’, ‘Pleasure –why Should Boys have all the fun?’, Maestro – ‘Feel the Josh’ & ‘Style Hatke’, Duet -India Ki Nayi Umeed’; ‘Ek Soch Nayi’; Destini ‘Socho Do kadam aage’; Maestro Edge 125 – ‘Kal Ke Saath Chal’ and Scooter Portfolio film ‘Hero Hai Na’ Show less

New Delhi

Delhi

-Drove repositioning exercise for Four Square brand using ZMET, a projective research technique -Retained brand excitement through the launch of special editions and new products -Worked with several international creative partners to develop product packaging and collaborated with operations team on overall enhancements to drive visual appeal and bring alive the product narrative- Drove visibility at point of sale through innovative merchandising solutions

Gurgaon, India

-Steered association of Adidas Neo as a lifestyle label by launching it in Lakme Fashion Week-Managed all the PR activities, pitched relevant stories to secure placement in fashion magazines and dailies-Pioneered celebrity seeding program for Adidas Originals brand- Led the work on window displays and in-store communication to bring alive the collection / seasons theme and drive walk-ins

New Delhi Area, India

-Conceived & developed the communication strategy of Hero Pleasure with the essence captured in the tagline ’Why should boys have all the fun’ which was judged amongst the top 5 zaniest slogans - India Today-Pleasure 2009 advertising campaign based on a relevant consumer insight ‘girls being subjected to incessant questioning? was judged the ‘Best TVC’ by the consumer panel of Brand Equity-Pleasure ‘question marks’ campaign which was awarded for ‘Best Integrated Marketing Campaign’… Show more -Conceived & developed the communication strategy of Hero Pleasure with the essence captured in the tagline ’Why should boys have all the fun’ which was judged amongst the top 5 zaniest slogans - India Today-Pleasure 2009 advertising campaign based on a relevant consumer insight ‘girls being subjected to incessant questioning? was judged the ‘Best TVC’ by the consumer panel of Brand Equity-Pleasure ‘question marks’ campaign which was awarded for ‘Best Integrated Marketing Campaign’ -CNBC Awaaz Awards 2008-Pleasure won ‘Laadli Award’ in 2007 for ‘Manjeet ki Jeet’ campaign -Single-handedly set up the customer care process for Hero Honda within a record 15 days- Conceptualised and rolled out the relationship program for the women customers- Conceived & developed Passion Pro’s, the self-start variant’s most successful and brand defining campaign ‘ab sirf style bolega’ based on the concept of ‘reverse embarrassment’ Show less

Insead Leadership Programme For Senior Executives, General Management Programme

Business Strategy , Leadership & General Management Programme

Certification, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Computer Engineering

Activities and Societies: Cultural Team