Astha Gupta Email & Phone Number

Dubai, Ae

Noida, Uttar Pradesh, India

As a Senior Partner in Product Marketing at RateGain Technologies, my journey was a dynamic blend of strategy and impact across global markets. From the bustling tech hub of Noida, India, I spearheaded initiatives that reshaped our market footprint from the GCC to the Americas, Europe, and Asia Pacific.My role was more than just marketing; it was about architecting success. Crafting a robust account-based marketing strategy, I navigated complexities to secure pivotal sales wins throughout FY2023. The results spoke volumes—a remarkable 25% surge in our market reach, a testament to the power of strategy fused with execution. I also led the charge in launching a new website that became our digital heartbeat, amplifying our brand presence and catalyzing our online journey.At the core of my role lay the stewardship of three pivotal products, where every campaign was a narrative waiting to unfold. Crafting compelling stories through blogs, case studies, and webinars, we didn't just engage—we captivated. I orchestrated campaigns that transcended screens, blending on-ground events with digital dynamism to leave an indelible mark. From industry exhibitions to bespoke activations, every touchpoint was a stage to elevate our brand and deepen our resonance.Behind every success was the meticulous management of resources—a symphony of budgets and agencies orchestrated to deliver not just returns, but a legacy of efficiency and impact. My tenure at RateGain was a narrative of growth, innovation, and global resonance—a testament to what happens when strategy meets passion in the heart of technology.

New Delhi, Delhi, India

As a Senior Manager of Marketing at Zilingo Global Pvt Ltd., my mission was clear: to drive growth, elevate brand presence, and transform marketing into a powerful business engine. Joining the vibrant team in New Delhi, I took on the challenge of spearheading the marketing efforts for Zilingo Factory and setting new standards in the apparel manufacturing sector.In my time at Zilingo, I orchestrated targeted marketing campaigns that fueled a notable increase in sales closures and revenue. One of my proudest achievements was leading the establishment of the marketing department for Zilingo Factory. Together with my talented team of five, we positioned our MES software as a leader in the market, building a reputation that resonated across the industry.A key highlight was the launch of a community program designed to foster deeper customer engagement. This initiative didn't just enhance brand loyalty; it also significantly boosted user satisfaction metrics, turning our customers into advocates.Managing brand marketing across seven diverse markets—India, Bangladesh, Vietnam, Indonesia, and Sri Lanka—was a thrilling challenge. I carefully aligned B2B sales and marketing processes with corporate objectives, ensuring that every campaign carried a cohesive, compelling message. Leading content marketing efforts, I collaborated with SEO, PR, and content agencies to drive effective, high-impact campaigns that left a lasting impression.Beyond digital campaigns, I took charge of brand and sales activation initiatives, managing industry events and lead generation activities that fortified our market presence. By mentoring my team and overseeing project delivery, I ensured smooth execution across all fronts, helping to establish strong brand equity and cementing Zilingo’s place in the competitive landscape.

As Senior Manager of Marketing at BI Worldwide India Pvt Ltd., my mission was clear: to grow the client base, amplify brand presence, and drive strategic marketing efforts across India and the APAC region. During my three-year tenure, I successfully secured several key clients within just 12 months, a result of my innovative sales and marketing strategies.Leading a dedicated team, I orchestrated over 20 digital and on-ground events that significantly boosted our brand visibility and engagement. Our reach extended far beyond the events, thanks to a strategic partnership with a PR agency that led to the publication of 44 articles in major outlets such as Forbes, Mint, Hindustan Times, and the Times of India. These efforts cemented our media presence and solidified our reputation in the marketplace. Additionally, I executed targeted campaigns on LinkedIn and Google Ads, driving lead generation and expanding our client portfolio.Throughout my role, I took charge of all aspects of product and brand marketing, collaborating closely with the CEO and Director of Marketing to fuel new business development. I designed effective go-to-market strategies for our product portfolio and spearheaded account-based marketing campaigns that specifically targeted C-suite leaders within client organizations. By closely working with our global marketing team, I ensured that our country-wise strategies were always informed by the latest market insights and trends.My focus on continuous brand-building and influencer campaigns paid off, improving our discoverability in key markets and fostering deeper client engagement. These efforts didn’t just contribute to new business—they also strengthened client retention strategies. My dedication and contributions were recognized with a promotion from Manager to Senior Manager, underscoring my role in driving business growth and exceeding marketing objectives.

New Delhi Area, India

Noida

As a Senior Marketing Executive at ThreadSol Pvt Ltd, my role was to bring the company’s brand to life across diverse markets while driving its visibility in the competitive apparel manufacturing sector. From the outset, I took charge of branding and marketing activities across digital platforms, orchestrating campaigns that reached new heights in markets like Vietnam, Bangladesh, and India. Spearheading PR initiatives in these regions, I played a pivotal role in boosting ThreadSol's visibility and presence in these key markets.A highlight of my time at ThreadSol was leading targeted pay-per-click (PPC) campaigns, which significantly expanded our reach and engagement across 13 regions. To further strengthen our content strategy, I launched a monthly newsletter and established a YouTube channel as an extension of our popular blog, StitchDiary. These platforms became powerful tools for connecting with our audience, fostering ongoing interaction, and building brand loyalty.Beyond digital marketing, I was deeply involved in the global MyOneCent campaign, an initiative promoting sustainability in apparel manufacturing. Aligning our brand with the green movement, this campaign showcased ThreadSol’s commitment to eco-friendly solutions in the industry.My role required a strategic balance of digital marketing, event management, and PR, contributing to a cohesive brand identity and strong customer relationships. Through innovative marketing strategies and collaborative efforts, I played a key role in elevating ThreadSol’s presence in the industry, ensuring our brand remained top-of-mind in the competitive landscape.

- Handle Social media- Content creation based on different social media platforms- Create creative looks and artifacts for product promotion - Help in collaborating with multi brand outlets and expanding business- Handle Public Relations

Pg Diploma In Fashion Business (Marketing), Marketing Research

Activities and Societies: 1) Won the first price in a competition at select city walk mall, Saket 2) Won second prize in business venture.

B.Com (Hons), Commerce

Activities and Societies: organizing committee of college fest,freshers and various others events.

Bachelor Of Commerce - Bcom, Business/Commerce, General

Bachelor Of Commerce - Bcom