Astha Sethi work email
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Astha Sethi personal email
Empathetic, compassionate, and purpose-driven UX Designer on a mission to create engaging, playful experiences that empower users and foster connection. Skilled in prototyping, storytelling, and applying strategic life-centered design processes to deliver tangible impact. Strong advocate for co-creation and enjoy using community engagement as a tool for user research.Portfolio: astha.design
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Senior Product DesignerPearsonNew York, Ny, Us -
Senior Product DesignerClosegap May 2024 - PresentNew York, New York, United States• Pioneering UX to establish a safe space for PK -12 students by innovating quick and playful check-ins for daily emotional health support, gamifying a mental health lifeline tool for 300K students in US schools• Building educator-friendly interface equipped with real-time dashboards to monitor student insights, effectively triage their support needs, and conduct follow-ups; empowering schools to champion students’ mental health -
Giant ExpertThe Giant Room May 2024 - PresentNew York, New York, United States• Lead and co-facilitate product design workshops for children aged 5 to 14, incorporating elements of design thinking, coding, and hands-on electronics to stimulate creative learning experiences and cultivate problem-solving skills -
Creative Tech ResidentThe Giant Room Jan 2024 - Apr 2024New York, New York, United States• Apply instructional design principles to craft playful onboarding and engaging lesson plans, simplifying complex STEM and Arts activity-based learning into enjoyable experiences that enrich student understanding -
Ux DesignerCenter For New York City Affairs Dec 2022 - Apr 2024New York City Metropolitan Area• Guided UX strategy and developed prototypes to improve school-finding experience for web and mobile user flows on InsideSchools platform, easing NYC school hunt for parents• Synthesized research insights from active subscribers to revamp Center’s website, implementing a responsive design system with component libraries and revising information architecture; advanced seamless content navigation -
Senior Ux DesignerNewfold Digital Sep 2020 - Aug 2022Mumbai, Maharashtra, India• Advocated for ethical decision-making with product and business stakeholder groups to eliminate UX dark patterns in BigRock’s add-on purchase flow; embedded user-centered design principles for greater transparency• Designed user flows for instructional onboarding on WebPro Panel across multiple platforms, offering guided walkthroughs and highlighting key features in a spotlight; swiftly oriented new users within 30-second timeframe• Led UXR vision to refine existing design process for Bluehost Maestro to institutionalize research frameworks and UI styleguides; defined best practices for end-to-end product development to boost team efficiency goals -
User Experience LeadEvolutionco Dec 2019 - Sep 2020Mumbai Area, India• Led team of 6 to design WeConnect from 0 to 1, applying rapid prototyping and A/B testing to create a gamified workspace collaboration experience; resulting in a 47% boost in employee satisfaction -
Ux DesignerEvolutionco Jun 2017 - Nov 2019Mumbai, Maharashtra, India• Conducted usability studies for Club Mahindra Bliss to understand travel planning challenges of 50+ age group, guiding accessibility features with dedicated helpdesk and 360° virtual tours; helped achieve 1.4x memberships QoQ• Drove design and communication strategy to pivot brand proposition for TATA Projects channeling into B2B markets, instilling a refreshed outlook on 100+ years of legacy and strengthening trust in brand partnerships -
Ux Designer | Degree ProjectNykaa.Com Nov 2016 - May 2017Mumbai• Helped redesign the online shopping experience on mobile and web.• Created a portal for the offline store useful in scanning a unique code. -
Ux Designer | Summer InternshipHurix Digital May 2016 - Jul 2016Pune Area, India• Led the usability testing of an LMS- Assessment Portal and revamping of the company's website. -
Ux Designer | InternshipNihilent Technologies Aug 2015 - Oct 2015Pune, India• Conducted user research and created wireframes of a mobile application for a virtual credit card. -
Design InternAmura Marketing Technologies Oct 2014 - Nov 2014Pune, India• Designed icons, print advertisements and, social media graphics for the real estate of Maharashtra, India.
Astha Sethi Skills
Astha Sethi Education Details
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Strategic Design And Management -
Visual Communication Design
Frequently Asked Questions about Astha Sethi
What company does Astha Sethi work for?
Astha Sethi works for Pearson
What is Astha Sethi's role at the current company?
Astha Sethi's current role is Senior Product Designer.
What is Astha Sethi's email address?
Astha Sethi's email address is as****@****ent.com
What schools did Astha Sethi attend?
Astha Sethi attended Parsons School Of Design - The New School, Symbiosis Institute Of Design.
What skills is Astha Sethi known for?
Astha Sethi has skills like Photoshop, Illustrator, Microsoft Office, Graphic Design, User Interface Design, Powerpoint, Microsoft Word, Microsoft Excel, Indesign, Research, Html, Management.
Who are Astha Sethi's colleagues?
Astha Sethi's colleagues are Andi Thieman, Stephanie Cohen.
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1illinois.edu
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1anrisolutions.com
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Astha Sethi
Data Analyst @ Opensky Data Systems | Microsoft Certified: Power Bi Data Analyst AssociateDublin1openskydata.com
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