1. Conducting thorough market scans within the FMCG sector 2. Identifying key trends, competitor strategies, and consumer behaviors.3. Extracting actionable insights from market data to drive strategic decision-making.4. Evaluating and interpreting extensive research reports, including consumer surveys and industry analyses.5. Collaborating with cross-functional teams to develop innovative strategic routes based on market insights and research findings.

I was responsible for the direction, coordination, implementation, execution, control, and completion of projects, while ensuring that they align with the strategy, commitments, and goals of the organization. I also collaborate closely with designers and art directors to ensure that project deliverables meet the highest quality standards.Key Responsibilities:1. Define tasks and required resources for each project.2. Help define project scope, goals, and deliverables.3. Communicate effectively with clients on a daily basis to understand their requirements and ensure that project objectives are met.4. Collaborate with designers and art directors to ensure that project deliverables meet high-quality standards and align with the client's vision.5. Monitor and report on project progress to stakeholders and team members.6. Ensure timely deliveries of projects by managing timelines and deadlines.7. Plan and manage workloads for myself and the team to ensure that all deadlines are met.8. Collaborate with external vendors to fulfill any additional requirements that may arise.9. Lead quality assurance to ensure that all deliverables meet client expectations and industry standards.Some of the verticals that I work on:1. Assisting clients in setting up campaigns and creating creatives for various Paid Ads platforms, including Glance, RTB, Vidmate, Mx Player, YouTube, UACe, and VR OTT, among others.2. Poster Art for miniTv3. Adaptations and Creative Requests for Amazon Prime Channels,Amazon Prime Singapore, Amazon miniTV.

As being a part of Research and strategy team, I have contributed to the development of several projects, including the Shark Tank Season 2, Panchayat Season 2, Modern Love Hyderabad and the Amazon Prime YouTube channel. In addition, I served as a coordinator for the Phone Bhoot production and provided creative input for upcoming shows on Amazon miniTV.To ensure the success of our projects, I conducted extensive internal research on several Amazon miniTV shows. Through this process, I gained a deeper understanding of the nuances of title and articulation and leveraged this knowledge to improve our content offerings.Moreover, I have been actively involved in ideating and refining the titles, articulations, and designs of posters for various shows. My brainstorming sessions have been instrumental in shaping the creative direction of these projects, and my inputs have been well-received by the team.Overall, my contributions have been critical in driving the success of our content offerings and elevating the Amazon brand in the digital media space.

As a Research Intern in the field of media,Some of the basis I used for my research include:1. Industry reports and analysis: I conducted a thorough analysis of industry reports to identify the current trends and emerging technologies in the media industry. This helped me understand the direction of the industry and the factors influencing it.2. Social media monitoring: I monitored social media platforms such as Twitter, Facebook, Instagram etc to gather insights into the latest news and discussions surrounding the industry. This helped me identify the key players and competitors in the industry.3. Competitor analysis: I conducted a thorough analysis of the competitors in the genre we were working on. This helped me understand their strengths and weaknesses, market share, and unique selling points.

1. Handled 100+ accounts in Mumbai region2. Conducted regular meetings with accounts to review performance, identify opportunities and address concerns3. Collaborated with cross-functional teams including sales, marketing and product development to ensure the success of each account4. Monitored account activity and provided detailed reports to senior management to ensure visibility and accountability5. Demonstrated strong communication, interpersonal and analytical skills to effectively manage and support the needs of each account6. Kept up-to-date with industry trends and market changes to ensure that each account remained competitive and successful7. Successfully resolved any account-related issues in a timely and professional manner to maintain positive relationships and ensure customer satisfaction.

As a Brand Ambassador, I have successfully enhanced brand imaging by handling various events across Rajasthan and targeting the youth. I have skillfully made them aware of the product’s functionality while dispelling various myths created around it. I have acted as a Wings Team Member, displaying strong communication skills to engage with audiences and promote the brand effectively.Student Brand Manager: As a Student Brand Manager, I have created Brand Awareness by partnering with various event managers and seeding the product at the right time and in the best possible manner. My ability to connect with people and communicate the brand message effectively has led to increased brand visibility and engagement with the target audience.Digital Media Activist: During the peak Covid times, I was engaged in social media marketing as a Digital Media Activist. I gave product support to various rising influencers coming up from different fields. Through strategic social media campaigns, I have helped to increase brand reach and engagement while building brand credibility and trust among consumers.

Was a core committee member of TEDx IIS University and provided assistance in event management as well as managing speakers in that event (Held in Feb 2019).