Astitva Kumar Email & Phone Number

Bengaluru, Karnataka, India

- Building Snacks portfolio from scratch- Mastering 'Zero to One' by laying out processes in a startup culture- Getting deeper into consumer understanding, competition benchmarking and Go-to-market strategies

Mumbai, Maharashtra, India

- Looking into one of India's largest Pain Management portfolios- Steering the ship of giant legacy brands while nurturing the NPIs with utmost care

• Responsible for organizing the annual flagship event - Godsellers, conducting workshops & live projects
• Editor and Designer of Markathon, the monthly magazine of the club with readership across business schools pan India
• Core organizing member of the Business Leadership Summit, aimed to encourage corporate engagement and bridge the gap between college academia and the corporate world
• Club representative for the Annual Cultural Event – Khlurthma, with participation from top B-schools across the country

Kolkata, West Bengal, India

• Project: Strategy Evaluation & the Way Forward for Zandu Nityam
• Analyzed the past and the present strategies of the brand, conducted a deep competitive analysis and identified the present as well as the possible future challenges for the brand
• Undertook market visits to understand the ground realities of the product’s sales by speaking with the retailers and wholesalers
• Formulated multiple recommendations to increase the outreach of the brand across multiple consumer segments, overcome the challenges being faced as well as prepare for the upcoming problems in advance in order to.
• Shadowed the Assistant Brand Manager of Zandu Nityam, gaining hands-on experience of brand management in FMCG

Bangalore

• Awarded the Outstanding Performer for displaying all-round performance in artistic and technical skills for the year 2017
• Won the Star Performer award for one of the top projects for the period January - June 2016
• Responsible for the creation of textures and shaders for 3D animated TV Series from various internationally reputed clients
• Involved in painting the digital textures & computer-generated manipulation of the pictures as part of the texturing work
• Leveraged the proficiency in 3D modelling to support the modelling department’s workforce during their crunch situations
• Handled the floor corrections for the texturing department and the movement of files among multiple teams in order to create and maintain hassle-free pipeline for the project

Hyderabad Area, India

• Leveraged the amalgamation of both artistic and technical abilities to simultaneously work on texture and shader creation
• Worked across multiple segments of the domain, namely character, set and prop texturing and received great exposure of international clients and a big corporation

New Delhi Area, India

• 3D vizualisations of upcoming stores and events for in-house approvals.
• Involved 3D product and architectural modelling, texturing as well as rendering.

Master Of Business Administration - Mba, General Management

Activities and Societies: Office Bearer, Marketing Club

Bachelor'S Degree, Animation