Aubrey Stork Email & Phone Number

Toronto, Ontario, Ca

Toronto, Ontario, Ca

• Define and lead the lifecycle marketing strategic process for clients in a range of verticals including retail, CPG, automotive, energy, financial services, telco, SaaS, and healthcare • Align client marketing technology with business objectives • Lead a team of strategists with a focus on continued professional growth• Identify industry trends and distill meaningful insights to both internal and external stakeholders• Actively support business growth as a member of the Senior Leadership Team

Toronto, Ontario, Ca

• Lead customer engagement mapping, marketing communication roadmaps, marketingtechnology ecosystem audits, competitive reviews, and customer journey design• Gain and maintain deep knowledge of Salesforce Marketing Cloud• Define the organization’s brand identity and communications

Toronto, Ontario, Ca

• Developed CRM strategy with a heavy focus on life cycle email programs resulting in anROI of $79 for every dollar spent• Increased average ticket price by $13.60 ($94.17 vs. $80.57) and attendance by 6%through the implementation of true dynamic pricing• Lead a team of Data Analysts and CRM Managers• Created and executed upon a blueprint for growth aimed to enhance the user experiencewhile also recognizing new opportunities for the organization• Directed the development of the data synchronization process between the CRM and theEmail Marketing Software• Increased share of online ticket orders (vs. offline channels) from 63% to 80%through user-experience optimizations and the development of a brand new,mobile-first eCommerce solution• Conceptualize and organize innovative, newsworthy marketing Ideas

Toronto, Ontario, Ca

• Use data, email, web, and mobile to create a seamless, ongoing, personal experience to bolster customer loyalty and maximize lifetime value• Identify and evaluate emerging trends in event ticketing• Acted as project manager for the implementation of a proprietary, integrated point-of-sale (POS) systemacross 4 theatres and 1 parking lot with 40 individual terminals• Re-imagine and optimize the eCommerce user experience delivering an increase in the online conversion rate of over 9%• Through the development of contact and content strategies for marketing emails recognized a 73% increase in revenue per email• Initiated the redesign of mirvish.com• Recognized a 10% conversion rate (industry average 3%) on a unique automatedre-affirmation program implemented to address and comply with Canada’s Anti-SpamLegislation (CASL)• Oversee all online advertising (SEM, Display, Remarketing, Pre-Roll)• Integrate online and offline user experience including point-of-sale (POS) implementation, mobile ticketing, etc.• Conceptualize and organize innovative, newsworthy marketing Ideas

Toronto, Ontario, Ca

• Conceptualize and implement new digital and email marketing initiatives like life-cycle and remarketing programs to drive traffic and revenue• Implemented a show-goer rating system to generate customer feedback, bolster naturalsearch, reviews on third-party travel sites and deliver quick, effective insights to drivemarketing activity• Implement Google Analytics and Tag Manager to validate efforts• Lead SEO efforts for mirvish.com• Achieved an average ROI of 800% for online advertising efforts (SEM, Display,Remarketing, Pre-Roll, Social)• Plan, execute, manage and report on online marketing campaigns and budgets for all shows presented/produced by the company, including SEM, display, video, media and online remarketing

Toronto, Ontario, Ca

• Manage all aspects of the business including sales & marketing, finance and client management• Develop and present strategic email marketing plans for some of Canada’s mostrecognized brands • Design and implement automated email programs for small and medium sized businesses• Present at industry events• Write for The View Online blog (aubreystork.wordpress.com)

Toronto, On, Ca

● Provided strategic direction for clients in both B2B and B2C verticals including the email marketing strategy development for MBNA and social media strategy for Allstream● Led a team of Account Managers

● Led the sales process for new business

● Identified new email and social media opportunities and manage projects for existing clients including Swiss Chalet, Holt Renfrew, Virgin Mobile, and Mirvish Productions

● Managed client relationships, budgets and forecasting

● Led all day-to-day activity and execution of client requests

● Found and managed technical solutions using the company’s proprietary email software