Astra Baltayan Email & Phone Number

Québec, Québec, Ca

Québec, Québec, Ca

EXFO is a leading provider of next-generation test and service assurance solutions for wireless and wireline network operators and equipment manufacturers in the global telecom industry. EXFO offers innovative solutions for the development, installation, management and maintenance of converged, IP fixed and mobile networks.As part of the Transport and Datacom Business unit, I am responsible for the development and implementation of global marketing plans and programs for EXFO’s wireless and wireline test and measurement portfolio.

Montreal, Qc, Ca

CN provides innovative, industry-leading shipping services, including rail, intermodal, trucking, warehousing, supply chain logistics and international transportation solutions. We offer seamless connections between rail, truck and ocean vessels. CN is focused on collaborating with its customers in order to meet the challenges of your supply chain and improve the competitiveness of your business.

Montreal, Qc, Ca

Genetec is a pioneer in the physical security and public safety industry and a global provider of world-class IP license plate recognition (LPR), video surveillance and access control solutions to markets such as transportation, education, retail, gaming, government and more. With sales offices and partnerships around the world, Genetec has established itself as the leader in innovative networked solutions by employing a high level of flexibility and forward-thinking principles into the development of its core technology and business solutions. At Genetec, my mandate included:• Laying the strategic foundation of the company’s public and media relations program • Leveraging corporate communications programs across global regions• Developing a comprehensive content development plan ensuring consistent messaging across campaigns• Forging strategic alliances with Genetec’s user community and partner ecosystem through: o Customer success stories o Digital newsletter program o Co-marketing initiatives o Press activity

Union Grove, Wi, Us

Hy-Safe Technology provides Turnkey fall protection solutions through innovative design, total dedication to customer service, and a complete range of fall protection equipment. Hy-Safe offers engineered solutions, fall protection equipment and training, re-certification, testing and repair programs.At Hy-Safe Technology, I helped drive the following initiatives:• Developed annual marketing plan and budget• Worked with vendors to develop company's product pricing strategies• Developed trade show strategy and execution plan• Worked with web master to develop web initiatives• Planned and executed email marketing and social media campaigns• Put in place marketing communications, PR and advertising programs• Developed monthly newsletter

Honeywell Safety Products is a global manufacturer of leading personal protective equipment (PPE) and provider of safety solutions.HSP offers a full range of quality PPE, including: protective clothing; fall and hearing protection products; solutions that protect hands, head, feet, eyes and face; along with respiratory, welding, first-aid, lockout/tagout and traffic safety equipment. Responsibilities included:• Co-op advertising and sales promotion program• Management and execution of national and regional trade show and partner events• Sponsorship activities with industry associations• Organization of national and global sales meeting• Product launch campaigns• Manged relationships with suppliers regarding promotional merchandise • Co-op advertising budget management

Natick, Ma, Us

Cognex Corporation provides leading vision systems, vision software, vision sensors and surface inspection systems used in manufacturing automation. Cognex Corporation designs, develops, manufactures and markets machine vision and industrial ID systems, or devices that can "see" - helping companies improve product quality, eliminate production errors, lower manufacturing costs, and exceed consumer expectations for high quality products at an affordable price.Duties included:• Planning and executing yearly advertising program• Coordinating the preparation of advertising material/artwork • Creating and administering marketing budget for Cognex’s Surface Inspection Systems Division • Development of brochures, spec sheets, sales presentations • Coordinating yearly International Sales Meeting • Management and execution of trade shows, including press activity• Management of public relations and graphic design consultants• Overseeing the telemarketing lead generation program

Bachelor Of Commerce, Marketing

Graduate Certificate, Internet Business

Certificate, International Business