Managed the full Harman Marketing Team across EMEA: Marketing Executives (for all distributor regions), Senior Retail Specialist, Marketing Coms (including PR and advertising) and Events.Worked on GTM plans, campaigns and promotions across EMEA including case studies.Lead EMEA marketing comms and PR including adverting placement and launches for NPD. Influencer relations with brand ambassador programs seeded with product placement.Marketing budget control and allocation for 2019Part of AV task team and lead influencer programs including specialised EMEA HARMAN programs

Part of the Derwent leadership team and lead the global Derwent brand.Developing & executing complete tailored consumer promotional marketing campaigns through varied marketing vehicles with the key objective to drive Derwent sales across the key Global markets with particular focus on the growth strategy and territories within the business.Developed merchandising system and implemennted complete rebrand. Channel and International Marketing• Influencing customer marketing materials through the management of the provision of marketing collateral and the provision of specialist support• Develop and distribute trade marketing tools to ACCO Sales colleagues and trade customers• Create annual consumer and distributor marketing plans and budgets.• Liaising and effectively communicating with a multi distributed, multi country, sales team, which includes ACCO Brands colleagues in Group Companies in Australia and APAC regions.NPD• Develop and execute a product road map driven by market insights and market trends and consumer input to deliver inspiring and differentiated new products as part of the overall sales growth strategy.Promotions and Budget Management• Proposing, managing and utilising A&P and MDF monies to develop promo plans to deliver sales growth and positive ROI delivery.Brand Marketing• Lead Derwent marketing communications around the overall Brand strategy and for all marketing communications.Digital Marketing• Creating and overseeing the creation of marketing materials including digital content to support the on line strategy.Pricing ManagementChannel pricing management and development of tactical pricing ensuring company margins protected.Market Insights• Oversee and summarize regular prospect and owners tracking studies as well as ad hoc qualative and quantative consumer market research.

New Era European Headquarters – Buckinghamshire/London, UK 2011 – PresentSenior Marketing Manager• Leading and working collaboratively with a talented design team of marketing designers• Lead a team of Marketers including Web coordinator and Retail Marketing Manager and European country marketing coordinators • The development and execution of a creative and marketing strategy across European markets, the Middle East, Africa (EMEA) and Russia.• Manage multi-million pound budget• Created various digital campaigns with content that drove 500k views and 6 million impressions.• Management of social web platform to drive brand KPI to meet profitable margins including ROI reporting• Media and Agency liaisons and influencer relations• Retail including flagship store campaigns and activations• Drive and build brand awareness campaigns across regional EMEA and global activations• Create bespoke campaigns for both brand and brand partnerships• Brand Identity creation and global design toolkits• Advertising and magalogue development• Direct working relationships with influencer targets • Media Relations• Go to market design deliverables• Creation of digital and print content including full print knowledge• Contribute to the development of the brand by participation of global brand summits

New Era European Headquarters – Buckinghamshire/London, UK 2005 – 2011Creative Director• Leading a design team of 15 designers in both marketing and product design• Create and work collaboratively with teams on bespoke campaigns including sales and ROI reporting• Budget handing• OHH design creative, including outside billboard of 20 metres• Multi licenses and branding experience including MLB/NFL/NBA/MARVEL Entertainment and Disney• Collaborative projects including G-shock• Event experience including experiential activations • Developing framework for key launch initiatives.• Creation of print and online takeaway and branded material• Photo-shoots organisation and• Sourcing negotiations• Maintaining relations with global counterparts in North America as well as key license holders• Create key seasonal stories including press releases, video content, creative imagery

Lead the Marketing and Design team in EMEA of a team of 25, in both brand direction and positioning including product development.Full sourcing in China and across EMEA markets, with seasonal ranges designed, produced.Included in the Global rebrand team to refresh the New Era brand guidelines.Influencer Collaboration

• Lead a team of 7 designers.• Worked on multi licences project including work for Top shop, River Island and Next.• Marketing and product collateral development• Local and Far East souring for both Print and POP including worldwide travel.• Creation of corporate identity.• POP development packs for EMEA account base including Trade show and Sales meeting deliverables.• Influencer seeding liaison in UK.

• Lead team of 4• Worked on multi licences project including, NFL/MLB,Warner Bros & Universal• Local and Far East souring for both Print and POP.• Creation of catalogues and selling tools.