Supervising the Casual Games Department at Ubisoft HQ (Just Dance, Mario+Rabbids, Hasbro line-up (Monopoly, Trivial Pursuit, Risk), UNO, Scott Pilgrim vs. the world)With a team of 4 HQ Producers and 1 Brand & Live Manager, in charge of - Piloting the Ubisoft Casual Games portfolio: => spotting new opportunities: market studies, competitve benchmarks, etc.=> ensuring the projects feasability and profitability: issuing production mandates, establishing P&Ls (working closely with NCSA/EMEA Business teams on sales forecasts, release plans, etc.)=> monitoring the catalog performance: sales, game usage, etc.=> initiating the marketing strategy before handover to operational marketing teams in NCSA/EMEA. - Assisting internal Production teams with all support missions:=> setting up the communication flow with submission teams, IT, CS, etc.=> identifying new methodologies=> insights from other prod teams...- Ensuring HQ guidelines application by production teams: mandate, budget, timeline, etc.

The department’s mission is to develop and promote new business opportunities for Ubisoft iconic IPs and skillset to live beyond the videogame industry (VR experiences, live shows, etc.).Within that department, I am in charge of:- Finding the opportunities that will position Ubisoft as a key player in the location-based VR industry (arcade places, malls, but also museums, etc.)=> Business development, P&L and Forecasts, Contracts Negotiation and Invoicing follow-up- Following up on these news experiences development, with a production team of 7 people=> Main contact between Production and Business Partner, setting Reviews, ensuring Delivery Deadlines- Ensuring their marketing visibility, together with the pods’ manufacturers/Business Partner=> Briefing and Promotional Assets Creations follow upCurrent line-up:“Virtual Rabbids: the Big Ride”: a VR rollercoaster set into the crazy Rabbids world“Virtual Rabbids: the Big Maze” + "Assassin’s Creed: Temple of Anubis" featured in the “VR Maze”,a walk-in VR attraction that combines complete immersion and interactivity, in a physical maze whose walls make the virtual adventure all the more tangible and engaging.« Age-Old Cities VR » (from the Paris exhibition at Institut du monde arabe) brings six iconic monuments back to life. Walk through these revived ancient sites and feel the majestic splendor of places considered as a global duty to preserve. And more to come…!

Working on the Just Dance brand, within Ubisoft Paris Studio.Main objective is to maximize the lifetime value of our customers within Just Dance game experiences.Core missions and responsibilities:- Define editorial roadmap to bring “Just Dance as a service” vision to life: key objectives, strategies and content recommendations. - Together with the Active Game Manager, provide analysis based on in game data and sales metrics of Just Dance games and present recommendations in terms of monetization and live content to improve ARM KPIs.- Define content needs to animate the service throughout the year (new songs, brand content, UGC…). Make sure that:o Live strategy on all aspects is consistent (in game, between games, online…) and define brand executional guidelines together with creative team. o Planning of live content and promo (flash sales…) match the global and local campaign timings of marketing teams.o Live content is relevant to sustain the community activity (together with com dev). o Planning and feasibility fit the production constraints check with Live Producer) - Be the architect of “designing” e-sport possibilities for Just Dance.- Set a content strategy to push further Just Dance “community” content on the Just Dance website and engage customers further with the brand: make sure we expose them to the world/active community of Just Dance as soon as they connect and build a plan to animate the website throughout the year. - Act as the “spokesperson” to various parties, internal and external, on behalf of live & online content and distribution (EMEA & NCSA brand, digital teams and CRM teams,…). - Track the impact of the live strategy on P&Ls. - Manage the Active Game Manager whose main task is to follow up live data analysis and manage and implement tactical content changes to maximize ARM and ARPU.

Senior IPM on the Just Dance brand, Ubisoft Paris Studio.

IPM on the Just Dance brand, Ubisoft Paris Studio.

IPM for the Games 4 Everyone department, Ubisoft HQ.

IPM assistant for the Games 4 Everyone department, Ubisoft HQ.-Analytic role:Sales and market trends analysis in order to emerge new business opportunities in new product offer, existing product range improvement, marketing strategies.-Strategic role:Active participation into the decision-making process to determine the strategic orientation of new products: name, features, product pitch, consumer target, etc.-Operational role:Creative assets development for operational teams supported by Production teams in the development studios (privileged link between Production and Distribution)

Active participation into the products’ launch campaigns: TV spots briefs creation printed ads, websites’ banners, websites’ home pages, etc.; dealing the proper assets’ implementation with the different media supports-Development of partnerships with complementary brands to co-promote our brands and products (The Sims™ 3, Harry Potter, MySims™, etc.)- Sweepstakes organization, mainly on online platforms and negotiation of the terms of contract (game mechanics, duration, rewards, etc.)- Public fairs, press and fan days organization in order to promote the game: booth development (design), reception and care of guests