Astrid Preussner Email & Phone Number

Redwood City, California, United States

California, United States

United States

Redwood City, California

Achievements:- Pioneered the launch of Liftoff’s Customer Success operations in LATAM as the first CSM in the regionPartnered with cross-functional teams to adapt custom strategies, ensuring alignment with LATAM best practices.- Gathered critical insights from LATAM clients, driving product improvements and enhancements tailored to regional needs.- Cultivated strong relationships with key LATAM clients, contributing to $1M in additional revenue within the first quarter.

Palo Alto, California

Responsibilities:• Manages a portfolio of mobile advertisers across several industries (gaming, financial, dating, e-commerce, etc.) by launching their campaigns, defining their strategies, and aligning internal resources to execute on their goals• Collaborates cross-functionally with sales, ad operations, and other internal and external partners to ensure client success• Analyze and optimize marketing campaigns with expertise to produce the best ROI (CPI, CPA, ROAS goals)

San Francisco Bay Area

Responsibilities:- Lead the Mid-Market Customer Success Management team in overall performance strategy and process improvement, with a focus on driving significant enterprise growth - Worked cross-functionally with our Operations, Product, Algos, Content, Sales, Account Management, and BD teams to improve the client experience and achieve market goals- Developed campaign reports, network trends, and vertical learnings to grow business relations and identified opportunities for the Sales Team to increase revenue- Reviewed operational processes and identified inefficiencies and opportunities for automation- Worked closely with the sales organization to develop marketing plans and assisted in forecasting revenue using both internal and external data setsAchievements: - Executed an account verticalization across the CSM team, moving away from geo-graphical holdings to industry-specific ownership- Developed quarterly industry and brand-specific trend reports that utilized practical applications and executions for our key brands- Translated Outbrain's strategic recommendations into actionable growth and shared those key learnings as case studies for the team- Created a universally used performance-based account review deck for the CSM and Client Partner Team - Set up on-going reports highlighting network trends on content amplification strategies and optimization- Developed External/Internal One-Sheeters for New Product Releases (Audience Lookalikes, Retargeting, KPI Optimization, and B2B targeting, etc.)

San Francisco Bay Area

Responsibilities:- Launched and executed Content Discovery campaigns for brands, agencies, and affiliate marketers across all verticals - Developed proposals and advised on acquisition strategy tailored to client KPIs (such as leads, sales, new customer acquisition, ROAS, time-on-site, video views, app downloads, etc.) to hit engagement or Cost-Per-Acquisition goals - Created and pitched sales presentations, product updates, and account reviews to key business owners- A/B tested creative, managed bids, and adjusted audience targeting to drive positive ROI per campaign- Trained Account Managers on optimal working methods and managed Junior Account Managers and InternsAchievements:- Won 2 sales competitions in 2016 for achieving the highest number of upsells of new products- Led 3 training sessions for global teams during Outbrain's Global Sales Summit- Published client eBook, “Outbrain Amplify Guide to Performance Content Marketing,” for insights into planning, launching, and managing conversion-driven campaigns- Reached sales goals quarterly, with 9.8 million in revenue QoQ with current book of business Clients: Visa, Wells Fargo, Macy’s, eBay, Old Navy, Lyft, GAP, North Face, Stitch Fix, NVIDIA, Ancestry.com, and more.

San Francisco Bay Area

Responsibilities:- Developed the success of Content Discovery campaigns with Senior Account Strategists- Created, pitched, and executed DR-driven strategies for network’s top spending clients- Interpreted results from diverse media tools to inform audience, channel, and competitive analyses- Supported weekly status calls and quarterly reviews with actionable insights and recommendations- Built strong relationships and established clear lines of communication with clients, partners, and internal teamsAchievements:- Drove a 45% increase in revenue for an E-Commerce client through custom success plans and proactive support strategies- Created in-house marketing materials used company-wide for upselling opportunities- Worked with the marketing team to enhance account review presentation decks- Hosted bi-weekly webinars for client training on advanced campaign strategies and tacticsClients: Mazda, Charles Schwab, LinkedIn, Salesforce, Amazon, Microsoft, Red Bull, 20th Century Fox, and more.

San Francisco Bay Area

Responsibilities:- Supported multiple cross-functional teams with daily operations and tasks (HR, Sales, Revenue, and Growth)- Analyzed campaign performance data and created reports to uncover trends and enhance ad strategies- Performed quality checks on publisher content to ensure compliance with editorial standards- Assisted with the hiring process by reviewing candidate resumes and coordinating interviews

Berkeley, Ca

Responsibilities:- Established and managed promotional partnerships with sponsors, vendors, and charities- Managed strategic campaigns across multiple platforms, including Google, Facebook, Twitter, and Outbrain- Created inbound marketing strategies aligned with client goals and priorities- Conducted keyword research and provided editorial recommendations for SEO campaignsAchievements:- Collected user feedback to streamline the site's registration form, achieving a 20% increase in sign-up rates- Increased site engagement rate by 45% by A/B testing and optimizing site landing pages, creative, and headlines to increase conversion rates

Sunnyvale, Ca

- Launched a project to digitize physical IT records, boosting accessibility and operational efficiency for the company- Worked cross-functionally with various IT Administration Teams (Systems, Database, Network) to provide insights and support for strategic planning - Developed and tailored National Semiconductor's internal web content and layouts to improve user experience and overall engagement