Astrid has over 15 years of experience as leader in Marketing / Communications, Brand Management, Brand Experience, and Sales / Education / Training in Beauty and Consumer Goods, B2B as well as B2C. She gained her know-how in several roles in Strategic and Product Marketing as well as Commercial Operation roles on global, regional and local level, in multinational corporations, medium-sized companies and agencies. Astrid is mastering the Marketing / Communications skills from A to Z, e.g. project management, strategy definition, market research, product and brand equity development, digital and social media activation, public relations, planning and execution of go-to-market, pricing, multichannel marketing mix, events, internal & customer training. Being a seasoned leader, she is used to lead big, diverse teams across regions and to steer & collaborate with multiple agencies (creative, design, digital, event, media) and other external partners.Looking at Astrid’s personal competencies, she has strong strategic and executional skills with an entrepreneurial, hands-on mindset. She is highly structured and agile, a solution-oriented achiever with stamina, driven by values, positivity commitment and passion for people and brands. Finally, she has. proven communication, presentation and public speaking skills.Brand management | Marketing operations | strategy | product & brand development | market research | packagaging design | design & execution of brand toolboxes | project management | budget management | result analytics | annual coomercialisation planning | digital marketing | social media | offline & online events | commercial operations | building & training | communications office | copy-writing | media database | internal & external marketing & communications consulting | change management