Astrid Tschullik Email & Phone Number

Zurich, Zurich, Switzerland

Zürich Metropolitan Area, Aargau, Switzerland

Chur, Kanton Graubünden, Schweiz

Led the digital transformation/growth within the core media of the regional media house Somedia (Newspaper, newsportal, TV, Radio) which includes:- Strategic reinvention, execution and continuous development of the digital brand/s to enable growth (e.g. brand concept, redesign of the digital assets incl. the newsportal)- Establishing and managing the audience funnel with digital audience/s- Analyzing, developing and delivering targetspecific content for the digital media products- Support and development of the digital assets/news-portal- Searching, choosing and supplying the optimal tech stack, fitting the system landscape- Developing and executing digital training curricula for the newsroom- Reorganisation of the digital team within the editorial board (into Web Development, Social Content Marketing/Sales, Product Management)- Driving cultural transformation- Competitive intelligence: Constant monitoring of upcoming trends, e.g. in digital, lifestyle, content

Genf Und Umgebung, Schweiz

Led key pillars of Education System / Organisation of Premium Beauty Business on a global level; Work included - An analysis of training facility network with 50 key sites globally regarding business-relevancy, local needs, contractual status and profitability, delivering US$2MM savings without negative business impact and glidepath established for further US$2MM within next 3 years; - Multichannel design & execution of Coty/Wella´s biggest global event (>1500 customers) as digital live-streamed show and key online brand activation to broaden audience, significantly growing Wella’s digital footprint/social media coverage (32MM reach/4.9MM views/75MM votes/4M shop registrations) with excellent customer & media feedback despite US$1.5MM budget cut (budget index60 vs. year before);• Re-design and future set-up of the dated, yet biggest global salon industry contest “Trend Vision Award” via a new-to-the-world digital event platform, omnichannel activation and social media program to further drive hairdresser business/image, while cutting cost by >50%.

Schwalbach & Darmstadt, Germany

Led Premium beauty brands in key market DACH, delivering double digit growth for key DACH Premium brands (total US$220MM sales) in a saturated market with business disruption like e.g. Premium Color (result US$20MM sales/index113 vs. target) & “EIMI” styling (result US$36MM sales/index118 vs. target)

Genf Und Umgebung, Schweiz

Leader of Strategic Marketing- & Sales for Premium/total Wella Professionals (Color, Care, Styling), the core brand of the Professional Division of P&G;Led turnaround for key premium beauty brands (mainly chemical products like professional hair color, involving complex regulatory work to be conform with health authorities requirements) in Europe & Russia (total US$390MM sales), growing for the first time since 5 years at index vs. year ago101 incl. successful brand launches like premium color brand “Illumina Color” (result: US$50MM sales/index120 vs. target)

Global Brand Design Lead for Wella Professionals Color / Clairol Professional;Led global/regional product & service re-/launches from scratch/design phase to launch with results exceeding targets like e.g. key brands in the premium beauty business (e.g. for biggest Wella brand Koleston Perfect (US$550MM sales) in key markets North America & China (index109/index112).

Darmstadt Und Umgebung, Deutschland

Bonn Und Umgebung, Deutschland

Ingelheim / Germany

Master Of Arts (Ma), Communication And Media Studies

Education record