Astrid Aulagnon Email & Phone Number

Levallois-Perret, Île-De-France, France

Génération de leads qualifiés en France et à l'International avec un objectif ROisteCréation, gestion, optimisation de campagnes SEA, Social, Display, Affiliation, Emailing, SMSAnalyse, Reporting, mise en place de dashboardsGestion des plateformes et régies en direct : Google Ads, Méta, Native, TikTok, Affiliation, SMSCréation de bannières et de vidéosRecommandations Site et LPs dans un objectif CRO

Aubervilliers

Expertise :Acquisition expertise in display, search, social, affiliation and programmaticSubscribers acquisition in 8 countriesROI monitoring of campaignsExpertise in digital marketing, customer mobile flow and billing processesOperational relationship with international adnetworks and French agencies.Media spent : +500K€/monthMain missions :Acquisition recommandations according the marketing objectives and the ROIOperational running of B2C acquisition campaigns on Google ads, Facebook ads, affiliation adnetworks with a performance objective.Identification of best practices with AB tests and Kpi's analysis.Creation of reporting and dashboard for weekly communications.Performance review of creatives and landing pages in order to optimize the marketing value.Marketing recommendations about the optimizations of the conversion funnel (from the ad to the conversion).Coordination with international partners (Google and agencies) for campaigns optimizations.Close cooperation with internal departments : IT team, Product team, Community management and CRM.

Paris

Sales and marketing support for the different radio stations.Creation of the marketing materials (sales tools, sales guides) to the sales force.Training about the radio media towards local adverstisers.

Paris

Define the transport media strategy for the sales forces on the different billboards media : railway,Parking, malls, urban.Create the supports and the media tool boxes.Knowledge transfer about the media transport studies to our international subsidiaries.Participation to the tenders in order to gain new urban advertising contracts.

Paris

Marketing recommendations towards agencies and advertisers.In charge of sales marketing supports for 400 local radio stations (prices, sales guides).Audiences analysis, local media planning, benchmark.

Marketing Communication

Deug, Anglais