Astrid Borg Carracedo Email & Phone Number

Stockholm, Se

As an indie author, my focus is on creative writing, publishing, and marketing. Entrepreneurship is the overarching philosophy that weaves the entire process together.- Creating engaging and emotionally resonant contemporary romance novels that capture the depth of human emotions and relationships.- Managing the entire self-publishing process, from initial idea to the final product, including meticulous editing, cover design, and formatting.- Handling marketing on various social media platforms, the website, and other communication channels. I'm also responsible for creating all marketing materials.- My career in self-publishing encompasses a wide range of entrepreneurial skills, including business management, marketing, creative writing, and more. It's a holistic endeavor where I am not just the author but also the entrepreneur behind the scenes, ensuring that my heartwarming romantic stories reach a global audience.

Stockholm, Sverige

Astrid was a senior digital strategist and helped several companies in the digital marketing area, both as a consultant and as an employee. With 15 years of experience as a Senior digital project Manager/Digital strategist/Director of Marketing both globally and locally, she advised clients on strategies for successfully navigating the most successfully outcome, lead a productive team and maximizing and top MROI.

Sverige

RSIS is an association started in 1997 by relatives of people with Rett Syndrome. The association's purpose is to support parents of children with Rett syndrome, spread information about Rett syndrome, collaborate with professionals, have good contact with other Rett associations around the world and organize family camps, courses, conferences, assistant training, etc.

Stockholm, Sverige

Personal assistant and manager of the other personal assistants in the team.

Stockholm, Stockholm, Sverige

Head of Marketing for Sweden's largest polytechnic players KYH AB and Plushögskolan AB with the brands Affärshögskolan, Vårdyrkeshögskolan, Teknikhögskolan and Plushögskolan. The role had an focus on strategic marketing work with among other things:- Manager for direct reports- Report to the Director of educations- Included in the KYH and Plushögskolan several management teams including strategic and operational.- Establish marketing plans, plan and lead the work with branding and marketing activities for four competing brands.- Project management, implementation and further development of the website project incl. SEO. - Responsible for dialogue with partners and external suppliers.- Ensure consistency in messages, content and graphic profiles.- Follow-up and evaluation of campaigns, as well as report goal fulfillment and key figures.

Stockholm, Stockholm, Sverige

- Head of the department with 13 people reporting direcly to me, including 1 Creative lead, 1 Product lead & 1 Social media lead- Responsible of the Activation EMEA & Nordics (not SE) markets with focus on Digital communications and Employer brand strategies.- Member of the Global Delivery Management team- Organize, develop, lead and coach the department towards set goals and objectives.- Budget responsible.- Measured on ROI, profit margin, retention, revenues and KPIs- Collaborate, liaise and work with other departments such as sales, other delivery teams and customer success teams.- Identify, develop and implement projects that improve the department and organizational systems further.- Overall accountable for all projects within the department.

Sweden

I continued as Head of Global Digital services, with the same responsibilities. I was also Interim Head of Activation EMEA.- Head of the department with additional 10 people reporting direcly to me- EMEA & Nordics (not SE) markets - In the Global Delivery Management team.- With a helicopter perspective, coordinate the overall department’s project deliveries, together with a Interim operations responsible. - Organize, develop, lead and coach the department towards set goals and objectives.- Department budget responsible.- Measure on ROI, profit margin, revenues and KPIs- Collaborate, liaise and work with other departments such as sales, other delivery teams and customer success teams.- Identify, develop and implement projects that improve the department and organizational systems further.- Overall accountable for all projects within the department.

Stockholm, Sverige

Digital Services is a data- and result-driven in-house department that provides all parts of Universum with global digital marketing solutions. The department plays a key role in our business data collection goals and objectives.Our team works with everything from Universum's marketing, social media research and data collection, social media- and email marketing. Our focus is to drive traffic and engagement via channels such as Facebook, LinkedIn, Instagram, Twitter, Youtube, VKontakte, Google Adwords, Google Analytics, Snapchat, Mailchimp, and more.The department consists of one Head of digital services, two Senior Digital Specialists and five Digital Specialists who are digital savvy and strong aptitude for social media platforms marketing.- Head of department with 7 people reporting- Global function- Included in Delivery Management- Organize, lead and coach the department- Identify, develop and implement projects that improves the development further- Stay up to date with the latest technology and best practices- Manage and oversee different digital marketing channels- Measure ROI and KPIs- Prepare and manage digital marketing and department budget- Lead a department that has the responsibility to research benchmarks and provide recommendations for improvement that affects other departments and the organization's product portfolio.

Stockholm, Sverige

This was a new group focus constellation within DIK and as a group leader I was responsible for building this group, overall group strategies and leading the group forward towards organizational strategies and business goals. Our mission in the group was to provide a platform for the transfer of values ​​and ideas in order to influence and increase understanding of DIK's values ​​and future. We had an goal-oriented process through systematic teaching and training so that our members developed and acquired knowledge, education and skills through us.Which would lead to more interest, compassion and engagement for and with DIK.

Stockholm, Sverige

- Lead the team for Marketing communications.- Create results by leading, coaching, coordinate, motivate and inspire the team. - Responsible of the results from the team.- Responsible of priorities. - Included in the Control group. - I also worked as Brand strategist.

Stockholm, Sverige

DIK was on a journey developing our brand platform. I was responsible and I led this mission.

Stockholm, Sverige

- Develop and lead the communication and marketing work, both internally and externally. - Responsible for the result by leading, coaching, motivating and inspiring the team. - Included in the Board of directors- Reported to the CEO- Operational responsible for 9 permanent employees, 2 freelancers, 1 student ambassador and 1 consultant.- I also continued working as Digital strategist

Stockholm, Sverige

I had an overall responsibility for developing strategies and developing the digital channels with the goals of improving existing digital services, developing new features, and creating a first-class digital experience for potential as well as existing members.Main responsibilities:- Budget responsibilty- Product owner corporate website- Develop and implement strategies for DIK's digital communication.- Set relevant goals and KPI's for DIK's digital channels as well as analyze and monitor user data with the purpose of developing and improving DIK's digital marketing and communication.- Initiate, drive and follow up development projects - from idea to finished and concrete results.- Requirement specifications responsible towards our various digital channel agencies.

Stockholm, Sverige

At Husqvarna, I worked at the global digital department within Group Brand & Marketing. I worked mainly with a focus on global projects for our specific end-customer journey. - I was responsible for various global digital projects for our B2C and B2B customers in all digital channels such as website, e-mail marketing, campaigns, retargeting and social media marketing.- I developed, operated, executed and was responsible for the content strategies, KPIs, brief, budget, schedule, measurements and analysis for end customers (front-end) and data integration (back-end).- I collaborated cross-functionally within the organization to jointly develop the best strategies, solutions, motivate and inspire through my social communicative abilities.- I was responsible for the communication and reporting of results of the project internally- I was responsible for all internal stakeholders brought into the project when needed and in the various stages required.- I presented and delivered strategies, processes and tools for all markets with different skill levels. It could mean presenting and/or develop SEO guidelines, KPI documents or way-of-working document for all the assets.- I was requirement specifications responsible towards Husqvarnas various digital channel agencies.

Stockholm, Sweden

I operated and managed digital communications projects. The work mainly involved strategic development of the client's digital presence.I worked with small and large projects with an overall responsibility. I was responsible for, among other things; budget, project plan, customer relationship, briefs, contact with customers and suppliers and to participate in the strategies for the clients. I was responsible for all stages of the customer project.Selected clientsValmyndigheten- Project Manager - Production Manager- Communication Strategy- Planning and Managing all Marketing and Advertising Campaigns (TV, radio, online, OOH, news papers)Apotekens service/The Swedish E-health Agency- Project Manager - Digital Strategy- Concept StrategyHyresgästföreningen/The Swedish Union of Tenants- Project Manager- Internal Communications Analysis- Internal Communications strategy

Stockholm, Sweden

I worked as an Account director and Digital Project Manager at Isobar Sweden which is a communications agency and part of the Dentsu Aegis Network. Isobar Sweden has knowledge and experience of working with public relations, social media, mobile, digital concepts and production.I worked with small and large projects with an overall responsibility, on both short and long term assignments. I was responsible for, among other things; budget, project plan, customer relationship, the project groups for each project, the pitches, briefs, contact with customers and suppliers and to participate in the strategies for the clients. I was responsible for all stages of the customer project.Selected clientsJohnson&Johnson - O.B.- Project Manager- Production Manager- Communications strategy to reach young people- Product Marketing - Concept- Web Structure DesignBRIS- Account Director- Project Manager- Communications Strategy to reach young people- Planning and managing Digital Marketing and Advertising CampaignsInera Vårdguiden 1177- Project Manager - Communications strategy

As a Digital communications project manager I worked with small and large projects with responsibility for the European market, for major appliances. I had the authority to make all the decisions regarding my projects, except the budget. It could be anything from being involved in the strategies of the project, approve wireframes, annotations, copy, images. One of my responsibilities was to be involved and to have contact with the suppliers involved in the project and to be responsible for the idea executed. I started working as a webmaster at Electrolux which gave me experience working directly in CMS systems such as EPiServer, Wordpress, Apsis and other programs.Selected Projectsdinnerexplorer.comThe Cube by Electrolux

I did my internship at SKTF, now called Vision. I was responsible for a project which included to independently produce a communications plan for a specific material. This included, among other things, to make a project plan, gather information from various channels such as interviewing key people, make a status report, develop an action plan and analyze how SKTF communicated to younger members. I also produced shorter articles for the internal paper Aspect and other various material. I also got the opportunity to try most of the parts of the communications department such as copy, design and website. The overall internship consisted of a project which should lead to how, why and when to produce specific information to the association's junior members. The practice also led to a summer job and freelancing for SKTF and Tria.I worked as a summer substitute public communication officer, editor and graphic designer with my own responsibility. I designed the SKTF’s stand for the Book and Library Fair in 2007. I was also responsible for the website, wrote articles for the newspaper called Aspect and designed the newsletter for Tria.I freelanced for the communication department and worked with the graphic design where I had my own responsibility for the projects. For SKTF I wrote and structured various texts for the web. For Tria, I worked with various graphic design projects. I worked independently from idea to action in design-ing the autumn material, which included the design of posters, flyers and invitations.

Bachelor, Information And Public Relations Programme

Media and Communication Studies with a clear focus on strategic communications. The education includes courses in marketing, project.

Developmental Leadership, Leadership

You get insights and practical knowledge on how to influence your employees actions and how to coach, develop and inspire your employees..

Courses, Law, Spanish And Rhetoric

20 p legal overview course and EU Law, 20 p Spanish and 20 p rhetoric