I am a passionate professional dedicated to connecting people with meaningful experiences and brands through a global perspective on marketing and communication strategies. I bring both strategic vision and hands-on expertise to create initiatives that drive lasting impact. My passion for storytelling fuels my ability to craft narratives that not only highlight exceptional designs but also foster genuine connections between brands and their audiences.As a creative professional with an analytical mindset, I excel at developing engaging content, tracking its performance, and continuously optimizing strategies to maximize results. Beyond my professional skills, I am deeply connected to the worlds of design, sports, art, music, and culture. For me, these universes are powerful mediums that bridge disciplines, create experiences, and leave a mark on history. My ability to harmonize with these elements allows me to transform ideas into impactful actions, a perspective I not only apply to my work but embrace as a way of life.
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Business ManagerTreinta&Seis Mar 2023 - Oct 2023Medellín, ColombiaLed the creation and implementation of the commercial strategic plan for the company’s business units.as Developed and implemented digital marketing strategy with Hubspot to generate customer attraction and loyalty. Also I was the project leader with brands such as Budweiser, Universal Music, and Warner Latin, among others. -
Associate Director, Resource ManagementCien+ Mar 2021 - Oct 2022New York, United StatesAssisted and implemented a search, negotiation, and relationship strategy with suppliers and key allies, as well as the creation of a personalized and unique tool for suppliers' searching and the implementation of processes and protocols for their negotiation and contracting. -
Senior Account SupervisorCien+ Mar 2019 - Mar 2021New York, United StatesDeveloped multicultural strategy of GOOGLE MY BUSINESS, GOOGLE FIBER's national positioning campaign in the US. Created experiential activation for PEPSI's brand presence at the 2018 Latin Grammy Awards. Executed the first Digital Festival of Popular Culture and Live Music, ALTISIMO LIVE, including the planning and implementation of marketing strategies for the Hispanic and African American market in the US.
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Account ExecutiveCien+ Jun 2018 - Mar 2019New York, United StatesDirected, coordinated, and executed the Aetna Enrollment Period (AEP) campaign for the client AETNA MEDICARE SOLUTIONS, with nationwide distribution in more than15 states in the United States.
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Marketing And Communications Manager ColombiaAvianca Jan 2018 - Jun 2018LatamCreated the department of marketing and communication, managed the channels of communication within it, and coordinated implementation plans for new channels while maintaining global alignment and conformity with the corporate strategy. In order to position the brand and recruit talent, I also led the creation and implementation of Brand Engagement activities. I also directed relationship-building and business-related tactics with current and new clients. -
Account Strategy ExecutiveCco Colombia Apr 2016 - Jul 2017Medellín, ColombiaLed the planning and execution of digital marketing and Brand Engagement strategies for brands such as COMFAMA, with the creation and launch of their first two digital series for social media, as well as for SAMY COSMETICS in the transformation of brand communication and projection through social media strategy in Colombia and three other Latin American countries.
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Account Director - Cities For Life Global Meeting 2015Feeling Company Mar 2015 - Apr 2016Medellín, Colombiaor RutaN Medellín, led the planning and implementation of the Cities for Life: Global Meeting 2015 project, which included the event's global call-up strategy, the strategic direction of the public and private business sectors for the meeting's development and implementation, and the event's communication and public relations strategy. -
Account Director - PequeñînPragma S.A. Mar 2014 - Dec 2014Medellín, ColombiaI led and implement the Digital Marketing and CRM strategies of the PEQUEÑIN brand at a national and international level. -
Account Director - Grupo Argos (Caribbean And Latam)Feeling Company May 2012 - Mar 2014LatamI led the planning, creation and execution of brand strategies, brand training, and public relations for several business divisions of Grupo Argos (Argos Caribe), as well as the brand's introduction, unification, and positioning throughout Latin America and the United States.
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Account Executive - Grupo ArgosFeeling Company S.A.S. May 2010 - May 2012Medellín, ColombiaDirected and executed the communication strategy for the launch of the e-commerce platform in Colombia, as well as the interactive customer training portal. Likewise, I was in charge of the execution of multiple relationship and brand presence events at the national level.
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Account Director Grupo BancolombiaDdb Colombia Jun 2008 - Mar 2010Medellín, ColombiaI developed, directed, and led the execution of Bancolombia Group brand actions such as the School Bus project, branch openings, and Non-Bank Correspondents. I also accompanied several of the Group's most notable advertising campaigns over the last ten years. -
Account Executive - Prebel S.A.Strategee Feb 2007 - Feb 2008Medellín, ColombiaI directed the strategy and the execution of national launch, marketing, and brand loyalty initiatives for the brands NUDE, ARDEN FOR MEN, and ELIZBABETH ARDEN. -
Account ExecutiveDesign Boutique Alfonso Posada Apr 2005 - Sep 2006Medellín, ColombiaI led the national development and execution of marketing strategies, advertising campaigns, photographic productions, image renewal, and brand positioning for the fashion labels LEONISA and NAF NAF, as well as their participation at trade shows such as Colombiamoda.
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Advertising Department Head Touché LingerieTouché Sep 2004 - Feb 2005Medellín, ColombiaI was in charge of the creation and implementation of the TOUCHÉ and OPTIONS brands' national and global communication and image, as well as their participation in fashion shows and fairs and the media strategy of both brands, which was aligned with the commercial strategy. I entirely planned and directed the development of catalogs for both brands; I wrote press releases, Free Press content, and collection presentations, as well as brand material for my own stores globally, and I assisted in the launch of ten locations abroad. -
Fashion Brand Marketing ResearcherFiorucci Jun 2003 - Jun 2004Medellín, ColombiaI conducted market research to profile the local Medellín consumer based on my understanding of the FIORUCCI brand in order to create the DNA CUSTOMER BOOK unique to that market, which enabled me to adjust and implement actions in line with global brand strategy to accomplish its positioning and corporate goals in the region.
Astrid García Montoya Education Details
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Marketing & Advertising -
Marketing & Advertising
Frequently Asked Questions about Astrid García Montoya
What is Astrid García Montoya's role at the current company?
Astrid García Montoya's current role is MARKETING PLANNING I MULTICULTURAL MARKETING I FASHION & DESIGN MARKETING I DIGITAL MARKETING I BRAND ENGAGEMENT I BUSINESS STRATEGIES I P.R. MARKETING..
What schools did Astrid García Montoya attend?
Astrid García Montoya attended Universidad Pontificia Bolivariana, Universidad Pontificia Bolivariana.
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