Astrid Herbold May Email & Phone Number

Nashville, TN, US

• Creative lead for an automotive marketing and training agency. Providing creative solutions–from concept to execution–for various vehicle launches, ride and drive events, in-dealership and virtual training, and.
• Leading a team of art directors and freelancers. Reporting directly to VP of PDI. Working closely with clients, account managers, project and production managers, and vendors. Communicating and presenting concepts to.
• Concepted and executed one of the largest ride and drive events PDI has produced. The 2023 Nissan Ariya Ride and Drive consisted of 3 identical teams that visited a total of 15 cities across the whole US and engaged.
• Composed multiple pitch presentations for current and new clients. Updated pitch presentation methods to make content more engaging and interactive by using new approaches and platforms.
• Created a digital work platform process to streamline and organize creative requests and manage workflow. Mentored creative team and fostered great relationships between creative department, project managers, clients.
• Clients include: Mercedes-Benz, Kia, Nissan, Infiniti, VW, Subaru, Hyundai, Genesis and Honda.

Nashville Metropolitan Area

• Creative lead for a $6-10 million dollar client. Responsible for concepting and executing strategic, exciting and innovative branding and 360 campaigns for print and digital marketing, including retailer specific.
• Experience includes: branding, print, digital and email campaigns, social media content, web/mobile ads and websites., Point of sale displays, in-store signage, photo and video shoots. Working with major retailers such.
• Leading a team of 6 local art directors and copywriters as well as multiple remote employees. Reporting directly to VP of Creative. Working closely with clients, account managers, project and production managers.
• Clients include: MARS Petcare, MARS WRIGLEY, Coca-Cola, Merisant, Cracker Barrel, Anheuser Busch, Kraft Heinz, and GlaxoSmithKline.

• Responsible for all artist’s branding and creative direction for imaging, photoshoots, videoshoots and album packaging.
• Responsible for all album packaging, advertising and promotional print and digital design
• Managed photoshoots with a $1 million dollar annual budget and videoshoots with a $3 million dollar annual budget.
• Worked with approximately 28 artists, including: Carrie Underwood, Martina McBride, Kellie Pickler, Kenny Chesney, Jake Owen, Brooks & Dunn and Sara Evans.

• Created visual concepts for multiple recording artists by working with key record label representatives and artist management.
• Created or oversaw all design and production of packaging and collateral marketing materials.
• Art directed, budgeted, coordinated and hired photographers, stylists, hair and make up artists and other elements of the photoshoot.
• Managed 4 graphic designers, 2 production managers and various freelancers.
• Artists included: Amy Grant, Sixpence None the Richer, Point of Grace and Jaci Velasquez.

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Advertising