Astrid Jørgensen Email & Phone Number

Copenhagen, DK

Copenhagen, Capital Region Of Denmark, Denmark

Strong expertise in Subscription Business Models, Digital Transformation and Leadership with focus on Diversity, Equity and Inclusion (DEI). I draw on 17 years of experience from leading Scandinavian media groups, JP/Politikens Hus and Bonnier Publications, and extensive national and international networks both in and outside the media industry.Senior.

Digital transformation

Behavioural design, leadership, organisational development

Subscription based business models

Copenhagen Area, Denmark

P&L responsibility for Denmark’s biggest newspaper, Politiken and Børneavisen as well as, as chairman of the board, Monitormedier and Politiken History (magazine). Commercial organisation in reference. SUBSCRIPTION BUSINESS MODELS: Sales, retention and customer journeys. Growth in revenue and profit. Radical structural changes from print to digital.DIGITAL.

Copenhagen Area, Capital Region, Denmark

Head of Sales and Marketing: Total subscription revenue, BtC & BtB. Acquisition and retention of subscribers both digitally and via telemarketing. CRM, campaigns, digital infrastructure, customer journeys, subscription handling, payment methods, customer satisfaction.16 managers and employees in reference.

Copenhagen Area, Capital Region, Denmark

Head of digital subscription sales and marketing at Politiken: acquisition and retention of digital subscribers Focusing on CRM, campaigns, digital infrastructure, customer journeys, subscription handling, payment methods, single sign on.

Copenhagen Metropolitan Area

Chairman of the Board for Monitormedier (monitormedier.dk) that publishes nine digital media targeted at private and public professionals within their field of work: Climate change, urban development, health, education, culture, tourism, public sports, senior and social policy. A remarkable and unusual growth story in today's media landscape, both.

Copenhagen Metropolitan Area

Chairperson of the Board for Politikens Udviklingsselskab publishing the magazine Politiken Historie (politikenhistorie.dk).Previously also the magazine Politiken Mad (food magazine, closed in 2021)

Copenhagen Area, Denmark

Commercially responsible for strategy development and implementation, traffic managing and budgets on Bonnier Publications'​ cross border portfolio on health and fitness in close collaboration with editorial and technical departments. Main titles in the portfolio: "iForm"​ and "Aktiv træning" in four countries (Denmark, Norway, Sweden, Finland). New.

Copenhagen Area, Denmark

Commercially responsible for EKSTRA, Ekstra Bladet's digital subscription plan (paid content), alongside with digital customer relations and Ekstra Bladet's infrastructural share in JP/Politikens Hus: SingleSignOn, payments and digital subscription solutions. Areas of focus: Paid content, CRM, product development, retention, churn prevention, loyality.

Copenhagen Area, Denmark

Responsible for communication on digital subscriptions in JP/Politikens Hus (Ekstra Bladet, Jyllands-Posten and Politiken). Creating shared knowledge base corporately on digital subscriptions and paid content. Keywords: Paid content, payments, digital subscription solutions, freemium model, metered model, check-out flows, SingleSignOn, corporate paid.

Two year traineeship in project management and business development. The traineeship comprises four stays of each six months duration throughout JP/Politikens Hus A/S.3rd trainee period in the digital division of Politikens Lokalaviser: User driven communities, SEO, online editable catalogue for local companies, RSS, web-tv koncepts, comparative analysis.

Various IT integration, community development (photo sharing and travel blogs), editorial tasks, PR, marketing, implementation of ticket search engine, content exchange with external media.

Development and implementation of new online book shops: Co-working on project management, UI, layout, etc.Marketing and PR in relation to the release of a new novel series. Various new media projects, internal communication, working procedures etc.

Cand.Mag., Media And Communications

Bachelor'S Degree, Communication And Media Studies