Astrid Jørgensen

Astrid Jørgensen Email and Phone Number

Senior Associate Consultant @ Subscrybe
Copenhagen, DK
Astrid Jørgensen's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Astrid Jørgensen's Contact Details

Astrid Jørgensen work email

Astrid Jørgensen personal email

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About Astrid Jørgensen

Strong expertise in Subscription Business Models, Digital Transformation, Leadership and Diversity, Equity and Inclusion (DEI). Most of my professional career has been devoted to in digital transformation of a legacy business, creating value via subscription-based business models whilst tirelessly focused on target groups and deep understanding of user needs. I am renowned for strong stakeholder management and psychological safety - prerequisites to effectively create business value via high performing teams, not least in organisations undergoing radical and transformative change. In my Nordic consultancy business I team up with Subscrybe (leading consulting agency on subscription based business models), Globeteam (experts in digital transformation) and bro kommunikation (organisational culture, leadership development and behavioural design). On international media consultancy jobs, I am partnering with former New York Times (US) and Aftenposten (NO) executives: https://astridjorgensen.com/wp-content/uploads/2024/09/FINAL-Espen-Yasmin-Astrid-Introductory-Letter.docx.pdfI get along in eight languages, a handful on a professional level: Danish (native), English, French, Norwegian and Swedish (professional), Italian and German (skilled) and Spanish (tourist)Don't hesitate to reach out with questions, challenges, ideas or specific projects. Mail: astrid@compaindur.dk Full profile and contact info: https://astridjorgensen.com/BackgroundI draw on 17 years of experience from leading Scandinavian media groups, JP/Politikens Hus and Bonnier Publications, and extensive national and international networks both in and outside the media industry.Senior responsibilities since 2013, including five years in top management as commercially responsible (P&L responsibility) for Denmark’s largest newspaper, Politiken: A rare media growth story with increase in revenue and margin whilst undergoing transformation from print to digital. Five years chairperson of the board at Monitormedier and Politikens Udviklingsselskab and commercially responsible for Børneavisen, award-winning children's newspaper.As a commercial director I have been leading major organisational changes on Diversity, Equity and Inclusion with proven results on gender equality and development and implementation of ‘equal pay for equal work’-model across four different union agreements and management contracts. Strong in bias handling, leadership development, organisational, cultural and behavioural change.

Astrid Jørgensen's Current Company Details
Subscrybe

Subscrybe

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Senior Associate Consultant
Copenhagen, DK
Website:
subscrybe.dk
Employees:
12
Astrid Jørgensen Work Experience Details
  • Subscrybe
    Senior Associate Consultant
    Subscrybe
    Copenhagen, Dk
  • Astrid Jørgensen Consult
    Advisor, Consultant, Board Member
    Astrid Jørgensen Consult Sep 2024 - Present
    Copenhagen, Capital Region Of Denmark, Denmark
    Strong expertise in Subscription Business Models, Digital Transformation and Leadership with focus on Diversity, Equity and Inclusion (DEI). I draw on 17 years of experience from leading Scandinavian media groups, JP/Politikens Hus and Bonnier Publications, and extensive national and international networks both in and outside the media industry.Senior responsibilities since 2013, including five years in top management as commercially responsible (P&L responsibility) for Denmark’s biggest newspaper, Politiken: A rare media growth story with increase in revenue and margin whilst undergoing transformation from print to digital. Also commercially responsible for Monitormedier (five years chair of the board) and Børneavisen, an award-winning children's newspaper.As a commercial director at Politiken I have been leading major organisational changes on Diversity, Equity and Inclusion with proven results on gender equality as well as the development and implementation of an equal pay for equal work-model across four different union agreements and management contracts. As an independent advisor on international media consultancy jobs, I partner with former New York Times and (US) and Aftenposten (NO) executives: https://astridjorgensen.com/wp-content/uploads/2024/09/FINAL-Espen-Yasmin-Astrid-Introductory-Letter.docx.pdfOn a Danish national level, I am associated with Globeteam (strong expertise in digital transformation), bro kommunikation (expertise in organisation culture, leadership development and behavioural design) and Subscrybe (leading Nordic consulting agency on subscription based business models). I'm always happy to share my experience and assist. Don't hesitate to reach out with questions, challenges, ideas or specific projects. Mail: astrid@compaindur.dk Full profile and contact info: https://astridjorgensen.com/
  • Globeteam
    Associate Consultant
    Globeteam Sep 2024 - Present
    Digital transformation
  • Vl - The Danish Management Society
    Member Of Vl49
    Vl - The Danish Management Society Sep 2024 - Present
  • Bro
    Senior Associate Consultant
    Bro Sep 2024 - Present
    Behavioural design, leadership, organisational development
  • Subscrybe
    Senior Associate Consultant
    Subscrybe Sep 2024 - Present
    Subscription based business models
  • Politiken
    Commercial Director (Cco)
    Politiken Jun 2019 - Aug 2024
    Copenhagen Area, Denmark
    P&L responsibility for Denmark’s biggest newspaper, Politiken and Børneavisen as well as, as chairman of the board, Monitormedier and Politiken History (magazine). Commercial organisation in reference. SUBSCRIPTION BUSINESS MODELS: Sales, retention and customer journeys. Growth in revenue and profit. Radical structural changes from print to digital.DIGITAL TRANSFORMATION: International best in class financially sustainable digital media transformation: Same contribution margin digitally and print and growing revenue and profit margin in the transition period. - Product development: Pricing, bundling and refinement of product portfolio - always with uncompromising starting point in target group understanding and user needs (jobs to be done).- Proces: Program management, e.g. as steering group chairman for replacement of the group subscription platform to Zuora (Ekstra Bladet, Jyllands-Posten, Watch Medier, Politiken, et al.)- Organisational development (people): From print newspaper to a digital media company undergoing major cultural changes (leadership, diversity, #metoo, etc.).MANAGEMENT & LEADERSHIP: I believe in results through trust, dialogue, respect, psychological security, collaboration, involving communication and employee well-being, also in hard times:- Development and implementation of diversity strategy. Significant improvements after a short time on gender, age and equal pay.- Structurered leadership development for all managers focusing on bias and necessary organisational cultural changes after among other things, #metoo.- Initiator and lead developer of new salary model ‘equal pay for equal work’ defining salary ranges across four collective union agreements + management contracts. All new employees are paid according to the model and existing employees are (re)assessed, when they get new roles and / or responsibilities.
  • Politiken
    Head Of Sales And Marketing
    Politiken Nov 2017 - Jun 2019
    Copenhagen Area, Capital Region, Denmark
    Head of Sales and Marketing: Total subscription revenue, BtC & BtB. Acquisition and retention of subscribers both digitally and via telemarketing. CRM, campaigns, digital infrastructure, customer journeys, subscription handling, payment methods, customer satisfaction.16 managers and employees in reference.
  • Politiken
    Head Of Digital
    Politiken Mar 2017 - Oct 2017
    Copenhagen Area, Capital Region, Denmark
    Head of digital subscription sales and marketing at Politiken: acquisition and retention of digital subscribers Focusing on CRM, campaigns, digital infrastructure, customer journeys, subscription handling, payment methods, single sign on.
  • Monitormedier
    Chairperson Of The Board
    Monitormedier Jun 2019 - Aug 2024
    Copenhagen Metropolitan Area
    Chairman of the Board for Monitormedier (monitormedier.dk) that publishes nine digital media targeted at private and public professionals within their field of work: Climate change, urban development, health, education, culture, tourism, public sports, senior and social policy. A remarkable and unusual growth story in today's media landscape, both nationally and internationally.- Strategy development - M&A (Kulturmonitor)- Outsourcing of sales organisation: From lacking results to growth above budget.Subscription based business experience, digital development and modern management ensuring a sound, thus high performing culture.
  • Politikens Udviklingsselskab (Magasinerne Politiken Historie Og Politiken Mad)
    Chairperson Of The Board
    Politikens Udviklingsselskab (Magasinerne Politiken Historie Og Politiken Mad) Jun 2019 - Aug 2024
    Copenhagen Metropolitan Area
    Chairperson of the Board for Politikens Udviklingsselskab publishing the magazine Politiken Historie (politikenhistorie.dk).Previously also the magazine Politiken Mad (food magazine, closed in 2021)
  • Bonnier Publications
    Portfolio Manager
    Bonnier Publications Sep 2015 - Feb 2017
    Copenhagen Area, Denmark
    Commercially responsible for strategy development and implementation, traffic managing and budgets on Bonnier Publications'​ cross border portfolio on health and fitness in close collaboration with editorial and technical departments. Main titles in the portfolio: "iForm"​ and "Aktiv træning" in four countries (Denmark, Norway, Sweden, Finland). New concepts and projects with regard to the project portfolio in collaboration with Business Development, Business Intelligence (BI) and Project Management Office (PMO) Representing business needs with regard to technical development, infrastructure and platforms.
  • Ekstra Bladet
    Head Of Commercial - Digital Subscriptions
    Ekstra Bladet Jul 2013 - Aug 2015
    Copenhagen Area, Denmark
    Commercially responsible for EKSTRA, Ekstra Bladet's digital subscription plan (paid content), alongside with digital customer relations and Ekstra Bladet's infrastructural share in JP/Politikens Hus: SingleSignOn, payments and digital subscription solutions. Areas of focus: Paid content, CRM, product development, retention, churn prevention, loyality schemes, pricing structures.
  • Ekstra Bladet Udvikling
    Project Manager
    Ekstra Bladet Udvikling Mar 2009 - Jun 2013
  • Ekstra Bladet Net
    Management Trainee
    Ekstra Bladet Net Mar 2009 - Aug 2009
  • Jp/Politikens Hus A/S
    Project Manager - Digital Subscriptions
    Jp/Politikens Hus A/S Jan 2013 - Jun 2013
    Copenhagen Area, Denmark
    Responsible for communication on digital subscriptions in JP/Politikens Hus (Ekstra Bladet, Jyllands-Posten and Politiken). Creating shared knowledge base corporately on digital subscriptions and paid content. Keywords: Paid content, payments, digital subscription solutions, freemium model, metered model, check-out flows, SingleSignOn, corporate paid content solutions, PR, product development, retention.
  • Politikens Lokalaviser - Jp/Politikens Hus
    Management Trainee
    Politikens Lokalaviser - Jp/Politikens Hus Sep 2007 - Aug 2009
    Two year traineeship in project management and business development. The traineeship comprises four stays of each six months duration throughout JP/Politikens Hus A/S.3rd trainee period in the digital division of Politikens Lokalaviser: User driven communities, SEO, online editable catalogue for local companies, RSS, web-tv koncepts, comparative analysis of local media's online initiatives, user manuals, FAQs, etc.As a part of the trainee program: Comprehensive concern project on web-tv, covering inhouse solutions, various web-tv solutions in Denmark and abroad, future web-tv trends, perspectives and future recommendations. Also, the traineeship comprises courses and seminars in i.e. communications, corporate finance and personal development.
  • Jp/Politikens Hus A/S
    Management Trainee
    Jp/Politikens Hus A/S 2007 - 2009
  • Www.Tgt.Dk (Turen Går Til)
    Management Trainee
    Www.Tgt.Dk (Turen Går Til) Feb 2008 - Aug 2008
    Various IT integration, community development (photo sharing and travel blogs), editorial tasks, PR, marketing, implementation of ticket search engine, content exchange with external media.
  • Jp/Politikens Forlagshus (Jp/Politikens Hus)
    Management Trainee
    Jp/Politikens Forlagshus (Jp/Politikens Hus) Sep 2007 - Jan 2008
    Development and implementation of new online book shops: Co-working on project management, UI, layout, etc.Marketing and PR in relation to the release of a new novel series. Various new media projects, internal communication, working procedures etc.

Astrid Jørgensen Skills

Digital Media New Media Online Marketing Social Media Digital Marketing Project Management Internal Communications Online Advertising Blogging Advertising Marketing Seo Public Relations Newspapers Digital Strategy Management Newspaper Mobile Marketing Business Development Newsletters Strategic Communications Market Research Web Development Editorial E Commerce Crm Google Analytics

Astrid Jørgensen Education Details

Frequently Asked Questions about Astrid Jørgensen

What company does Astrid Jørgensen work for?

Astrid Jørgensen works for Subscrybe

What is Astrid Jørgensen's role at the current company?

Astrid Jørgensen's current role is Senior Associate Consultant.

What is Astrid Jørgensen's email address?

Astrid Jørgensen's email address is as****@****ndur.dk

What schools did Astrid Jørgensen attend?

Astrid Jørgensen attended Aalborg University, Brunel University.

What skills is Astrid Jørgensen known for?

Astrid Jørgensen has skills like Digital Media, New Media, Online Marketing, Social Media, Digital Marketing, Project Management, Internal Communications, Online Advertising, Blogging, Advertising, Marketing, Seo.

Who are Astrid Jørgensen's colleagues?

Astrid Jørgensen's colleagues are Morten Suhr Hansen, Anders Sørensen, Frederik Weis Holst, Niels Vestergaard, Morten Stald, Sophie Kjær Elmenhoff, Jonas Juul Jeppesen.

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