Astrid Jørgensen Email & Phone Number

Copenhagen, Dk

Copenhagen, Dk

Copenhagen, Capital Region Of Denmark, Denmark

Strong expertise in Subscription Business Models, Digital Transformation and Leadership with focus on Diversity, Equity and Inclusion (DEI). I draw on 17 years of experience from leading Scandinavian media groups, JP/Politikens Hus and Bonnier Publications, and extensive national and international networks both in and outside the media industry.Senior responsibilities since 2013, including five years in top management as commercially responsible (P&L responsibility) for Denmark’s biggest newspaper, Politiken: A rare media growth story with increase in revenue and margin whilst undergoing transformation from print to digital. Also commercially responsible for Monitormedier (five years chair of the board) and Børneavisen, an award-winning children's newspaper.As a commercial director at Politiken I have been leading major organisational changes on Diversity, Equity and Inclusion with proven results on gender equality as well as the development and implementation of an equal pay for equal work-model across four different union agreements and management contracts. As an independent advisor on international media consultancy jobs, I partner with former New York Times and (US) and Aftenposten (NO) executives: https://astridjorgensen.com/wp-content/uploads/2024/09/FINAL-Espen-Yasmin-Astrid-Introductory-Letter.docx.pdfOn a Danish national level, I am associated with Globeteam (strong expertise in digital transformation), bro kommunikation (expertise in organisation culture, leadership development and behavioural design) and Subscrybe (leading Nordic consulting agency on subscription based business models). I'm always happy to share my experience and assist. Don't hesitate to reach out with questions, challenges, ideas or specific projects. Mail: astrid@compaindur.dk Full profile and contact info: https://astridjorgensen.com/

Digital transformation

Behavioural design, leadership, organisational development

Subscription based business models

Copenhagen Area, Denmark

P&L responsibility for Denmark’s biggest newspaper, Politiken and Børneavisen as well as, as chairman of the board, Monitormedier and Politiken History (magazine). Commercial organisation in reference. SUBSCRIPTION BUSINESS MODELS: Sales, retention and customer journeys. Growth in revenue and profit. Radical structural changes from print to digital.DIGITAL TRANSFORMATION: International best in class financially sustainable digital media transformation: Same contribution margin digitally and print and growing revenue and profit margin in the transition period. - Product development: Pricing, bundling and refinement of product portfolio - always with uncompromising starting point in target group understanding and user needs (jobs to be done).- Proces: Program management, e.g. as steering group chairman for replacement of the group subscription platform to Zuora (Ekstra Bladet, Jyllands-Posten, Watch Medier, Politiken, et al.)- Organisational development (people): From print newspaper to a digital media company undergoing major cultural changes (leadership, diversity, #metoo, etc.).MANAGEMENT & LEADERSHIP: I believe in results through trust, dialogue, respect, psychological security, collaboration, involving communication and employee well-being, also in hard times:- Development and implementation of diversity strategy. Significant improvements after a short time on gender, age and equal pay.- Structurered leadership development for all managers focusing on bias and necessary organisational cultural changes after among other things, #metoo.- Initiator and lead developer of new salary model ‘equal pay for equal work’ defining salary ranges across four collective union agreements + management contracts. All new employees are paid according to the model and existing employees are (re)assessed, when they get new roles and / or responsibilities.

Copenhagen Area, Capital Region, Denmark

Head of Sales and Marketing: Total subscription revenue, BtC & BtB. Acquisition and retention of subscribers both digitally and via telemarketing. CRM, campaigns, digital infrastructure, customer journeys, subscription handling, payment methods, customer satisfaction.16 managers and employees in reference.

Copenhagen Area, Capital Region, Denmark

Head of digital subscription sales and marketing at Politiken: acquisition and retention of digital subscribers Focusing on CRM, campaigns, digital infrastructure, customer journeys, subscription handling, payment methods, single sign on.

Copenhagen Metropolitan Area

Chairman of the Board for Monitormedier (monitormedier.dk) that publishes nine digital media targeted at private and public professionals within their field of work: Climate change, urban development, health, education, culture, tourism, public sports, senior and social policy. A remarkable and unusual growth story in today's media landscape, both nationally and internationally.- Strategy development - M&A (Kulturmonitor)- Outsourcing of sales organisation: From lacking results to growth above budget.Subscription based business experience, digital development and modern management ensuring a sound, thus high performing culture.

Copenhagen Metropolitan Area

Chairperson of the Board for Politikens Udviklingsselskab publishing the magazine Politiken Historie (politikenhistorie.dk).Previously also the magazine Politiken Mad (food magazine, closed in 2021)

Copenhagen Area, Denmark

Commercially responsible for strategy development and implementation, traffic managing and budgets on Bonnier Publications'​ cross border portfolio on health and fitness in close collaboration with editorial and technical departments. Main titles in the portfolio: "iForm"​ and "Aktiv træning" in four countries (Denmark, Norway, Sweden, Finland). New concepts and projects with regard to the project portfolio in collaboration with Business Development, Business Intelligence (BI) and Project Management Office (PMO) Representing business needs with regard to technical development, infrastructure and platforms.

Copenhagen Area, Denmark

Commercially responsible for EKSTRA, Ekstra Bladet's digital subscription plan (paid content), alongside with digital customer relations and Ekstra Bladet's infrastructural share in JP/Politikens Hus: SingleSignOn, payments and digital subscription solutions. Areas of focus: Paid content, CRM, product development, retention, churn prevention, loyality schemes, pricing structures.

Copenhagen Area, Denmark

Responsible for communication on digital subscriptions in JP/Politikens Hus (Ekstra Bladet, Jyllands-Posten and Politiken). Creating shared knowledge base corporately on digital subscriptions and paid content. Keywords: Paid content, payments, digital subscription solutions, freemium model, metered model, check-out flows, SingleSignOn, corporate paid content solutions, PR, product development, retention.

Two year traineeship in project management and business development. The traineeship comprises four stays of each six months duration throughout JP/Politikens Hus A/S.3rd trainee period in the digital division of Politikens Lokalaviser: User driven communities, SEO, online editable catalogue for local companies, RSS, web-tv koncepts, comparative analysis of local media's online initiatives, user manuals, FAQs, etc.As a part of the trainee program: Comprehensive concern project on web-tv, covering inhouse solutions, various web-tv solutions in Denmark and abroad, future web-tv trends, perspectives and future recommendations. Also, the traineeship comprises courses and seminars in i.e. communications, corporate finance and personal development.

Various IT integration, community development (photo sharing and travel blogs), editorial tasks, PR, marketing, implementation of ticket search engine, content exchange with external media.

Development and implementation of new online book shops: Co-working on project management, UI, layout, etc.Marketing and PR in relation to the release of a new novel series. Various new media projects, internal communication, working procedures etc.

Cand.Mag., Media And Communications

Bachelor'S Degree, Communication And Media Studies