Astrid Jørgensen work email
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Astrid Jørgensen personal email
Strong expertise in Subscription Business Models, Digital Transformation, Leadership and Diversity, Equity and Inclusion (DEI). Most of my professional career has been devoted to in digital transformation of a legacy business, creating value via subscription-based business models whilst tirelessly focused on target groups and deep understanding of user needs. I am renowned for strong stakeholder management and psychological safety - prerequisites to effectively create business value via high performing teams, not least in organisations undergoing radical and transformative change. In my Nordic consultancy business I team up with Subscrybe (leading consulting agency on subscription based business models), Globeteam (experts in digital transformation) and bro kommunikation (organisational culture, leadership development and behavioural design). On international media consultancy jobs, I am partnering with former New York Times (US) and Aftenposten (NO) executives: https://astridjorgensen.com/wp-content/uploads/2024/09/FINAL-Espen-Yasmin-Astrid-Introductory-Letter.docx.pdfI get along in eight languages, a handful on a professional level: Danish (native), English, French, Norwegian and Swedish (professional), Italian and German (skilled) and Spanish (tourist)Don't hesitate to reach out with questions, challenges, ideas or specific projects. Mail: astrid@compaindur.dk Full profile and contact info: https://astridjorgensen.com/BackgroundI draw on 17 years of experience from leading Scandinavian media groups, JP/Politikens Hus and Bonnier Publications, and extensive national and international networks both in and outside the media industry.Senior responsibilities since 2013, including five years in top management as commercially responsible (P&L responsibility) for Denmark’s largest newspaper, Politiken: A rare media growth story with increase in revenue and margin whilst undergoing transformation from print to digital. Five years chairperson of the board at Monitormedier and Politikens Udviklingsselskab and commercially responsible for Børneavisen, award-winning children's newspaper.As a commercial director I have been leading major organisational changes on Diversity, Equity and Inclusion with proven results on gender equality and development and implementation of ‘equal pay for equal work’-model across four different union agreements and management contracts. Strong in bias handling, leadership development, organisational, cultural and behavioural change.
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Senior Associate ConsultantSubscrybeCopenhagen, Dk -
Advisor, Consultant, Board MemberAstrid Jørgensen Consult Sep 2024 - PresentCopenhagen, Capital Region Of Denmark, DenmarkStrong expertise in Subscription Business Models, Digital Transformation and Leadership with focus on Diversity, Equity and Inclusion (DEI). I draw on 17 years of experience from leading Scandinavian media groups, JP/Politikens Hus and Bonnier Publications, and extensive national and international networks both in and outside the media industry.Senior responsibilities since 2013, including five years in top management as commercially responsible (P&L responsibility) for Denmark’s biggest newspaper, Politiken: A rare media growth story with increase in revenue and margin whilst undergoing transformation from print to digital. Also commercially responsible for Monitormedier (five years chair of the board) and Børneavisen, an award-winning children's newspaper.As a commercial director at Politiken I have been leading major organisational changes on Diversity, Equity and Inclusion with proven results on gender equality as well as the development and implementation of an equal pay for equal work-model across four different union agreements and management contracts. As an independent advisor on international media consultancy jobs, I partner with former New York Times and (US) and Aftenposten (NO) executives: https://astridjorgensen.com/wp-content/uploads/2024/09/FINAL-Espen-Yasmin-Astrid-Introductory-Letter.docx.pdfOn a Danish national level, I am associated with Globeteam (strong expertise in digital transformation), bro kommunikation (expertise in organisation culture, leadership development and behavioural design) and Subscrybe (leading Nordic consulting agency on subscription based business models). I'm always happy to share my experience and assist. Don't hesitate to reach out with questions, challenges, ideas or specific projects. Mail: astrid@compaindur.dk Full profile and contact info: https://astridjorgensen.com/
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Associate ConsultantGlobeteam Sep 2024 - PresentDigital transformation -
Member Of Vl49Vl - The Danish Management Society Sep 2024 - Present -
Senior Associate ConsultantBro Sep 2024 - PresentBehavioural design, leadership, organisational development -
Senior Associate ConsultantSubscrybe Sep 2024 - PresentSubscription based business models -
Commercial Director (Cco)Politiken Jun 2019 - Aug 2024Copenhagen Area, DenmarkP&L responsibility for Denmark’s biggest newspaper, Politiken and Børneavisen as well as, as chairman of the board, Monitormedier and Politiken History (magazine). Commercial organisation in reference. SUBSCRIPTION BUSINESS MODELS: Sales, retention and customer journeys. Growth in revenue and profit. Radical structural changes from print to digital.DIGITAL TRANSFORMATION: International best in class financially sustainable digital media transformation: Same contribution margin digitally and print and growing revenue and profit margin in the transition period. - Product development: Pricing, bundling and refinement of product portfolio - always with uncompromising starting point in target group understanding and user needs (jobs to be done).- Proces: Program management, e.g. as steering group chairman for replacement of the group subscription platform to Zuora (Ekstra Bladet, Jyllands-Posten, Watch Medier, Politiken, et al.)- Organisational development (people): From print newspaper to a digital media company undergoing major cultural changes (leadership, diversity, #metoo, etc.).MANAGEMENT & LEADERSHIP: I believe in results through trust, dialogue, respect, psychological security, collaboration, involving communication and employee well-being, also in hard times:- Development and implementation of diversity strategy. Significant improvements after a short time on gender, age and equal pay.- Structurered leadership development for all managers focusing on bias and necessary organisational cultural changes after among other things, #metoo.- Initiator and lead developer of new salary model ‘equal pay for equal work’ defining salary ranges across four collective union agreements + management contracts. All new employees are paid according to the model and existing employees are (re)assessed, when they get new roles and / or responsibilities. -
Head Of Sales And MarketingPolitiken Nov 2017 - Jun 2019Copenhagen Area, Capital Region, DenmarkHead of Sales and Marketing: Total subscription revenue, BtC & BtB. Acquisition and retention of subscribers both digitally and via telemarketing. CRM, campaigns, digital infrastructure, customer journeys, subscription handling, payment methods, customer satisfaction.16 managers and employees in reference.
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Head Of DigitalPolitiken Mar 2017 - Oct 2017Copenhagen Area, Capital Region, DenmarkHead of digital subscription sales and marketing at Politiken: acquisition and retention of digital subscribers Focusing on CRM, campaigns, digital infrastructure, customer journeys, subscription handling, payment methods, single sign on. -
Chairperson Of The BoardMonitormedier Jun 2019 - Aug 2024Copenhagen Metropolitan AreaChairman of the Board for Monitormedier (monitormedier.dk) that publishes nine digital media targeted at private and public professionals within their field of work: Climate change, urban development, health, education, culture, tourism, public sports, senior and social policy. A remarkable and unusual growth story in today's media landscape, both nationally and internationally.- Strategy development - M&A (Kulturmonitor)- Outsourcing of sales organisation: From lacking results to growth above budget.Subscription based business experience, digital development and modern management ensuring a sound, thus high performing culture. -
Chairperson Of The BoardPolitikens Udviklingsselskab (Magasinerne Politiken Historie Og Politiken Mad) Jun 2019 - Aug 2024Copenhagen Metropolitan AreaChairperson of the Board for Politikens Udviklingsselskab publishing the magazine Politiken Historie (politikenhistorie.dk).Previously also the magazine Politiken Mad (food magazine, closed in 2021)
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Portfolio ManagerBonnier Publications Sep 2015 - Feb 2017Copenhagen Area, DenmarkCommercially responsible for strategy development and implementation, traffic managing and budgets on Bonnier Publications' cross border portfolio on health and fitness in close collaboration with editorial and technical departments. Main titles in the portfolio: "iForm" and "Aktiv træning" in four countries (Denmark, Norway, Sweden, Finland). New concepts and projects with regard to the project portfolio in collaboration with Business Development, Business Intelligence (BI) and Project Management Office (PMO) Representing business needs with regard to technical development, infrastructure and platforms. -
Head Of Commercial - Digital SubscriptionsEkstra Bladet Jul 2013 - Aug 2015Copenhagen Area, DenmarkCommercially responsible for EKSTRA, Ekstra Bladet's digital subscription plan (paid content), alongside with digital customer relations and Ekstra Bladet's infrastructural share in JP/Politikens Hus: SingleSignOn, payments and digital subscription solutions. Areas of focus: Paid content, CRM, product development, retention, churn prevention, loyality schemes, pricing structures. -
Project ManagerEkstra Bladet Udvikling Mar 2009 - Jun 2013 -
Management TraineeEkstra Bladet Net Mar 2009 - Aug 2009 -
Project Manager - Digital SubscriptionsJp/Politikens Hus A/S Jan 2013 - Jun 2013Copenhagen Area, DenmarkResponsible for communication on digital subscriptions in JP/Politikens Hus (Ekstra Bladet, Jyllands-Posten and Politiken). Creating shared knowledge base corporately on digital subscriptions and paid content. Keywords: Paid content, payments, digital subscription solutions, freemium model, metered model, check-out flows, SingleSignOn, corporate paid content solutions, PR, product development, retention. -
Management TraineePolitikens Lokalaviser - Jp/Politikens Hus Sep 2007 - Aug 2009Two year traineeship in project management and business development. The traineeship comprises four stays of each six months duration throughout JP/Politikens Hus A/S.3rd trainee period in the digital division of Politikens Lokalaviser: User driven communities, SEO, online editable catalogue for local companies, RSS, web-tv koncepts, comparative analysis of local media's online initiatives, user manuals, FAQs, etc.As a part of the trainee program: Comprehensive concern project on web-tv, covering inhouse solutions, various web-tv solutions in Denmark and abroad, future web-tv trends, perspectives and future recommendations. Also, the traineeship comprises courses and seminars in i.e. communications, corporate finance and personal development.
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Management TraineeJp/Politikens Hus A/S 2007 - 2009 -
Management TraineeWww.Tgt.Dk (Turen Går Til) Feb 2008 - Aug 2008Various IT integration, community development (photo sharing and travel blogs), editorial tasks, PR, marketing, implementation of ticket search engine, content exchange with external media.
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Management TraineeJp/Politikens Forlagshus (Jp/Politikens Hus) Sep 2007 - Jan 2008Development and implementation of new online book shops: Co-working on project management, UI, layout, etc.Marketing and PR in relation to the release of a new novel series. Various new media projects, internal communication, working procedures etc.
Astrid Jørgensen Skills
Astrid Jørgensen Education Details
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Media And Communications -
Communication And Media Studies
Frequently Asked Questions about Astrid Jørgensen
What company does Astrid Jørgensen work for?
Astrid Jørgensen works for Subscrybe
What is Astrid Jørgensen's role at the current company?
Astrid Jørgensen's current role is Senior Associate Consultant.
What is Astrid Jørgensen's email address?
Astrid Jørgensen's email address is as****@****ndur.dk
What schools did Astrid Jørgensen attend?
Astrid Jørgensen attended Aalborg University, Brunel University.
What skills is Astrid Jørgensen known for?
Astrid Jørgensen has skills like Digital Media, New Media, Online Marketing, Social Media, Digital Marketing, Project Management, Internal Communications, Online Advertising, Blogging, Advertising, Marketing, Seo.
Who are Astrid Jørgensen's colleagues?
Astrid Jørgensen's colleagues are Morten Suhr Hansen, Anders Sørensen, Frederik Weis Holst, Niels Vestergaard, Morten Stald, Sophie Kjær Elmenhoff, Jonas Juul Jeppesen.
Not the Astrid Jørgensen you were looking for?
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1vestergaardcompany.com
1 +452762XXXX
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Astrid Jørgensen
North Denmark Region, Denmark -
2gmail.com, koege.dk
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