Astrid Machado Email & Phone Number

Mexico

1. Creative direction regarding brand's and clients, considering strategies that align with the client's objectives and branding. 2. Brand experience design for brands that drives them to reach business and communications targets. 3. Production and experience supervision.4. Event design for associated brands and clients.

Miguel Hidalgo, Cdmx, Ciudad De México, México

1. Brand building and definition, developing core values, value proposition, personality, and positioning. 2. Design and implementation of growth strategies to build a sustainable user base for the platform. 3. Design and managment of events related to relevant moments for the platform, or cultural calendar in México. 4. Review and supervision of UX/Ui with the design team. 5. Consumer and user behaviour understanding to develop growth strategies that allows for sustainable growth.

Área Metropolitana De Ciudad De México

Vicepresident and founder of the HeForShe Club at EGADE Business School

Ciudad De México Y Alrededores, México

1. Strategic planning of brand's communications, with a focus on PR, Influencers and Experience. 2. Worked with Corona, DIAGEO, Nestle, DiDi, and other brands to make sure their PR and Experience Strategy aligns with their purpose and core creative idea. Including their social responsibility campaigns.3. Incubation of new projects that pushes clients to grow and try new things linked to their business objectives. 4. Coordination of multidisciplinary teams to align them on each proposal that goes to clients, from creativity to storytelling.5. Design of experience, influencers and PR Campaings for brands, to help them reach their business and communications goals.

Mexico City Area, Mexico

1. Development of new processes, templates and ways of work with Cervecería Hondureña regarding: Status, Action Logs, work with outside agencies, & content presentation. 2. Creation of a new strategy to centralize, and optimize the process of costumer support through Grupo Modelo’s social media, centralizing all problems that were reported to more than 15 brands, on one platform that allows to solve, and tend to problems in a faster, and more efficient way without the need of involving outside agencies. 3. Social responsibility and responsible consumption campaigns for Cucapá. Michelob Ultra’s brand relaunch, and development of new experience platform for the brand. 4. Creative proposal to optimize the recruitment platform for Grupo Modelo through a web platform that will allows us to harvest, and organice data. 5. Development of the first Consumer O2O strategy for Cervecería Hondureña. 6. Development of the platform, and content to implement “personalization at a scale” for Michelob Ultra’s communications.

Cdmx, México

1. Team Leadership & Coordination:- Managed a Multi-Disciplinary Team: Coordinated a team of 2 Community Managers, an Art Director and his junior, and 2 Content Managers to develop creative content for multiple brands.- Led Creative Projects: Oversaw the creation of digital content for Barcel’s brand portfolio (Takis, Chip's, Hot Nuts, and Barcel).2. Event Management & Real-Time Content:- Developed Real-Time Content for Major Events: Directed the creation and execution of live content for high-profile events such as EDC, Beyond Wonderland, and Pal' Norte.- Ensured Brand Consistency at Events: Maintained brand voice and strategy alignment in all event-related communications and activities.3. Strategic Marketing Execution:- Implemented Brand Strategies: Worked on aligning creative strategies with brand objectives to ensure effective market communication.- Supported Local Marketing Initiatives: Assisted in developing localized marketing content that resonated with target audiences.4. Cross-Functional Collaboration:- Collaborated Across Departments: Coordinated efforts between creative and content teams to deliver cohesive and impactful marketing campaigns.- Supported Franchisee Marketing: Provided strategic and creative guidance to franchisees, enhancing their local marketing efforts.5. Cultural and Market Insight:- Adapted Marketing to Local Contexts: Tailored marketing strategies to fit the cultural and market dynamics of each brand’s audience.- Engaged with Local Audiences: Ensured content was relevant and engaging for local markets, enhancing brand connection and visibility.

Caracas, Venezuela

1. Digital Creativity & Strategy:- Led Digital Creative Team: Directed creative strategies and digital campaign execution.- Developed Brand Concepts: Crafted and presented digital ideas to clients and stakeholders.- Managed Social Media Content: Oversaw the creation and editing of social media content for multiple brands.- Planned Social Media Strategies: Designed and implemented innovative social media strategies.2. Cross-Functional Collaboration:- Collaborated with Stakeholders: Worked with clients and teams to integrate digital strategies into broader marketing efforts.- Educated on Digital Marketing: Explained digital concepts to account directors and creatives.

Caracas, Venezuela

1. Digital Creative Leadership:- Directed Digital Creative Team: Led creative development for digital campaigns and brand messaging.- Crafted Engaging Content: Created multiple strategies to highlight brand uniqueness and ensure captivating visuals and messages.2. Strategic Content Development:- Developed and Managed Digital Content: Oversaw the creation, writing, and editing of all social media content.- Planned Social Media Strategies: Designed and executed innovative social media and marketing strategies tailored to each brand.

Www.Mujeresdelsiglo21.Com

Blogging whatever I want, whenever I want as long as it mentions women, even in a kinda offensive way. Responsibilities: Blogging . Event coverage as digital press for the events section.

Boleita Norte, Caracas; Edo Miranda, Venezuela.

1. Social Media & Content Management:- Managed Multi-Platform Social Media: Oversaw social media for Twitter, Facebook, Instagram, Pinterest, and WordPress.- Developed and Executed Campaigns: Created and managed contests, campaigns, and viral strategies to boost engagement and grow the audience.2. Content Creation & Communication:- Produced Digital Content: Wrote and developed content for social media and the company blog.- Served as Brand Spokesperson: Acted as TV and radio spokesperson, representing the brand in media appearances.3. Customer Engagement & Analysis:- Handled Customer Support: Provided customer service through digital channels, ensuring quick and effective resolution.- Conducted Statistical Analysis: Analyzed and reported on social media performance to drive strategy improvements.Achievements:- Significant Social Media Growth: Grew Twitter followers to 9,500 and increased Facebook fans by 500% in less than a year.- Expanded Instagram Presence: Achieved 38,000 Instagram followers in under a year.- Increased Blog Traffic: Secured over 900 daily visits to the company blog.

Caracas, Venezuela

Funciones: Desarrollo de nuevos proyectos, ofertas y promociones. Desarrollo y análisis de niveles de satisfacción con el servicio. Procesamiento y Manejo de Bases de Datos de Cliente. Atención al Cliente Corporativo y Gubernamental. Venta de consumibles. Captación de nuevos Clientes Corporativos. Logros: Cumplimiento con la cuota de ventas durante 7 meses. Vendedora con más porcentaje de cumplimiento frente a Xerox de Venezuela durante el Segundo Trimestre del año 2012. Aumento del 200% del número de clientes corporativos.-----------------------------------------------------------------------------------------------------------------------------------------------Functions: Development of new combos, offers and promotions. Service and Customer satisfaction levels analysis. Processing and Management of the Client Database. Corporate Customer and Government Service. Sale of consumables. Expanding the client database with new corporate clients.Achievements : Compliance with the sales goal for 7 months. Salesmen with the higher percentaje of sales goals accomplished according to Xerox in Venezuela during the Second Quarter of 2012. 200% increase in the number of corporate clients.

Esquina Del Socorro Con Esquina Calera, La Hoyada, Edif Transatlantic, Mezzanina

Funciones: Manejo de Redes Sociales por Internet (Blog, Twitter, Facebook, ECommerce). Desarrollo de nuevos productos, ofertas y promociones. Supervisión de promotores. Desarrollo y Análisis de Encuestas de Satisfacción. Procesamiento y Manejo de Bases de Datos de Clientes. Atención al Cliente. Logros: Montaje completo de más de mil productos en la tienda en línea. Cumplir con la meta de más de mil visitas semanales al Blog de la Empresa. Aumento del 200% en el número de Fans en Facebook. Lanzamiento inicial de la cuenta de Twitter.----------------------------------------------------------------------------------------------------------------------------------------------Functions : Management of Social Networks ( Blog, Twitter , Facebook), Management and setup of the Ecommerce platform. Development of new products, offers and promotions. Monitoring store promoters. Development and Analysis of Satisfaction Surveys. Management of the Client Database, and Email Marketing. Customer Service Online and Offline.Achievements : Complete assembly of over a thousand products in the online store. Meet the goal of more than 1,000 weekly visits to the Blog Business. 200% increase in the number of Fans on Facebook . Initial release of the Twitter account.

Funciones: Introducción y Formación de personas nuevas al deporte. Formación de niños a nivel de Paraecuestre (Síndrome de Down, Autismo, Parálisis, Deficiencias Musculares)Logros: Graduación de nivel de más de 100 alumnos. Clasificación de jinetes Paraecuestre a las Paraolimpíadas y Parapanamericanos.----------------------------------------------------------------------------------------------------------------------------------------------Responsibilities: Introduction and training of new people to the sport. Training children and Special needs people for Paralympics level (Down Syndrom , Autism, Paralysis, Muscular Impairments)Achievements : Level promotion for over 100 students . Training Paralympic riders to the Paralympics and Parapanamerican Games.

Caracas, Venezuela

Funciones: Desarrollo, aplicación y análisis de encuestas de vivienda y pobreza en sectores populares. Asistencia en eventos promovidos y patrocinados por la Alcaldía. Logros: Aplicación, desarrollo y análisis de 1500 encuestas.-----------------------------------------------------------------------------------------------------------------------------------------------Functions: Development, implementation and analysis of household surveys and poverty in popular sectors. Assistance in events promoted and sponsored by the Mayor.Achievements : Implementation, development and analysis of 1500 surveys.

Master Of Business Administration - Mba

Activities and Societies: Investida miembro de la Sociedad de Honor Beta Gamma Sigma. Participante en Semana Internacional ALADEN en.

Social Media Bootcamp, Digital Advertising, Diploma

Diplomado En Gerencia De Social Media, Publicidad

Licenciado, Sociología

Activities and Societies: Centro de Estudiantes

Bachiller, Humanidades

Activities and Societies: VIMUN (Venezuela International Model of the United Nations)

Bachiller En Humanidades

Activities and Societies: Equipo de Natación