Founder
Current• Developed an innovative at-home lash extension kit, providing a DIY alternative for consumers.• Collaborated closely with overseas manufacturers to perfect product formulation and packaging design.• Created a compelling brand identity and aesthetic, establishing a strong visual presence across all platforms, including packaging, social media, and website.• Assembled and managed a production team to create high-quality visual content including models, photographers, stylist and make-up artist.• Successfully collaborated with influencers to generate authentic user-generated content (UGC) and expand brand reach.