Hello! I'm Astrid, a 23-year-old Los Angeles native. I graduated this spring from California State University, Fullerton with a Bachelor's degree in Communications, focusing on Advertising. My academic journey has ignited my passion for creative marketing and equipped me with a strong foundation in advertising principles, campaign strategies, and digital marketing techniques.Driven by my love for beauty and marketing, I founded my own beauty brand, Astra Lash, which has taught me invaluable business skills such as product development, campaign planning, and customer engagement. This entrepreneurial experience, combined with my diverse background in the beauty industry, has sharpened my eye for emerging trends. I approach work with creativity, collaboration, and innovation.As I embark on my professional journey, I'm seeking opportunities to leverage my unique blend of academic knowledge, practical experience, and entrepreneurial spirit to make a significant impact in innovative companies. I am committed to personal growth and eager to contribute my expertise to forward-thinking teams in the fashion or beauty industry.
Astra Lash
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FounderAstra Lash Jan 2024 - PresentUnited States• Developed an innovative at-home lash extension kit, providing a DIY alternative for consumers.• Collaborated closely with overseas manufacturers to perfect product formulation and packaging design.• Created a compelling brand identity and aesthetic, establishing a strong visual presence across all platforms, including packaging, social media, and website.• Assembled and managed a production team to create high-quality visual content including models, photographers, stylist and make-up artist.• Successfully collaborated with influencers to generate authentic user-generated content (UGC) and expand brand reach.
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Social Media Manager And Event CoordinatorTell Your Friends La May 2024 - Present• Coordinate events of up to 300 people making sure everything runs smoothly.• Created engaging media content using memes, flyers, and audios to drive event awareness and excitement.• Managed and engaged with followers on Instagram to foster a positive online community.• Identify and book up-and-coming EDM talent to create a unique and exciting experience for attendees.• Secure a suitable venues for "Tell Your Friends" EDM event that aligns with our budget constraints and target audience preferences.
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Lash Extension SpecialistAstra Lashed Dec 2021 - PresentLos Angeles , Ca• Provide exceptional customer service by performing lash extensions, ensuring client satisfaction and loyalty.• Possess in-depth knowledge of lash techniques and aftercare to enhance the client experience.• Successfully up-sell additional lash services and products, increasing revenue for the business.
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Public Relations And Events InternCld Pr Oct 2024 - Nov 2024Los Angeles, Ca -
Beauty Salon ManagerPiel Morena Lashes And Brows Jul 2023 - Feb 2024Torrance, California, United States• Managed front desk operations, providing exceptional customer service and upselling services like permanent makeup and body sculpting.• Efficiently scheduled appointments for salon professionals and maintained salon cleanliness to adhere to health regulations.• Generated revenue by renting out salon beds to independent beauty professionals and developed rental agreements to maintain positive business relationships.
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Social Media Marketing InternHouse Of Intuition Inc Jul 2023 - Aug 2023Los Angeles , Ca• Curated engaging social media content including photos, pictures, and videos to increase brand visibility.• Identified trending topics, audios, and hashtags to expand reach and engagement with the target audience.• Brain stormed and came up with creative ideas of how to promote the store's product. -
Retail Sales AssociateZara Jan 2021 - Jul 2021Costa Mesa, California, United States• Managed designated area of sales floor, ensuring proper stock levels and organization of merchandise as per brand guidelines.• Assisted customers with product selection, sizing, and fit advice, exceeding customer satisfaction goals.• Processed incoming and outgoing inventory shipments with accuracy and adherence to company protocols. -
Front Desk Office AssistantCalifornia State University, Fullerton Aug 2020 - Jan 2021Fullerton, California, United States• Greeted and assisted students, faculty, and visitors, ensuring a positive experience.• Managed phone calls, appointments, and office supplies, maintaining organization.• Directed inquiries to appropriate departments, facilitating effective communication.• Updated and organized files, ensuring confidentiality and accessibility for authorized personnel.
Astrid Padilla Education Details
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Advertising
Frequently Asked Questions about Astrid Padilla
What company does Astrid Padilla work for?
Astrid Padilla works for Astra Lash
What is Astrid Padilla's role at the current company?
Astrid Padilla's current role is Brand Development and Marketing Specialist.
What schools did Astrid Padilla attend?
Astrid Padilla attended California State University, Fullerton.
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Astrid Padilla
Electrical Engineering Graduate | Java, C++, C, Microcontroller, Circuit DesignDaytona Beach, Fl -
Astrid Padilla
Manager Recursos Humanos | Reclutamiento Y Seleccion | Capacitaciones Online | Emprendedora | MarketingLos Angeles, Ca -
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