Astrid Profos Email & Phone Number

Dietikon, Zurich, Switzerland

Dreieich, Hesse, Germany

As a Working Student in Training Artificial Intelligence, I contributed to shaping the future of advertising by enhancing the capabilities of our AI tool. The AI tool will be able to predict emotional responses to video advertisements, ultimately revolutionizing video marketing. With the encoding process, my colleagues and I lay the groundwork for the AI tool’s predictive capabilities. This role positioned me at the forefront of AI-based predictive analytics within advertising and enhances my… Show more As a Working Student in Training Artificial Intelligence, I contributed to shaping the future of advertising by enhancing the capabilities of our AI tool. The AI tool will be able to predict emotional responses to video advertisements, ultimately revolutionizing video marketing. With the encoding process, my colleagues and I lay the groundwork for the AI tool’s predictive capabilities. This role positioned me at the forefront of AI-based predictive analytics within advertising and enhances my technical skills as well as media literacy.My responsibilities included:• encoding of video advertisements (audio, text, visual)• overseeing backend of encoding platform• making preliminary encoding decisions and delegating tasks to my team Show less

Zurich, Zurich, Switzerland

In my internship, I gained valuable insights into the consulting domain. I was mainly involved in the privately funded qualitative research project “Wir, die Wirtschaft.” With this project, Sensor Advice orchestrated a comprehensive exploration of three economic spheres - state, global, and social environment/sustainability - with 58 study participants. I played a pivotal role in planning and execution as well as analysis of the data obtained through the event. I wrote protocols for the group… Show more In my internship, I gained valuable insights into the consulting domain. I was mainly involved in the privately funded qualitative research project “Wir, die Wirtschaft.” With this project, Sensor Advice orchestrated a comprehensive exploration of three economic spheres - state, global, and social environment/sustainability - with 58 study participants. I played a pivotal role in planning and execution as well as analysis of the data obtained through the event. I wrote protocols for the group discussions and meticulously analyzed transcripts by hand as well as using MAXQDA. Furthermore, I was the content creator for the project’s Instagram page, where I seamlessly integrated the corporate design crafted specifically for this research venture using Canvas.My responsibilities included:• in-depth research on economic topics• analysis of social commentary• writing blog articles on diverse economic topics• encoding discussion transcripts• content creation for Instagram Show less

Lucerne, Lucerne, Switzerland

In this position, I was the project leader and therefore main communications advisor for the city’s Social and Safety Department. Working closely with the upper cadre of the department, I translated accomplishments into compelling communication measures and actively accompanied ongoing projects. My work involved precise planning of different communication measures and coordinating the efforts of diverse teams within the department, as well as external agents, to execute my strategies… Show more In this position, I was the project leader and therefore main communications advisor for the city’s Social and Safety Department. Working closely with the upper cadre of the department, I translated accomplishments into compelling communication measures and actively accompanied ongoing projects. My work involved precise planning of different communication measures and coordinating the efforts of diverse teams within the department, as well as external agents, to execute my strategies effectively. Seeing as the communication world is always dependent on current events, I learned to adapt my plans very quickly to whatever changes I encountered. This role allowed me to showcase and further develop my expertise in strategic communication, media relations, and content creation, which I obtained during my graduate internship in the same team. Through my communication, I believe I have made the Social and Safety Department’s communication more comprehensive and accessible for the general public.My responsibilities included:• planning short-/mid-/long-term communication measures• first point of contact for inquiries concerning Social and Safety Department• maintaining a positive relationship with the media• writing press releases, articles for the city’s magazine, social media posts• planning and executing press conferences Show less

Lucerne, Lucerne, Switzerland

As a Communications Administrator at the city of Lucerne, I assumed a critical role as the substitute for the Chief Administrator of the Communications Team during his absence. This role demanded a high level of responsibility in overseeing and managing all aspects of communication, but also allowed me to showcase my communication and multitasking abilities, ensuring the continuity of effective communication, externally and internally, even in the absence of key team members.My… Show more As a Communications Administrator at the city of Lucerne, I assumed a critical role as the substitute for the Chief Administrator of the Communications Team during his absence. This role demanded a high level of responsibility in overseeing and managing all aspects of communication, but also allowed me to showcase my communication and multitasking abilities, ensuring the continuity of effective communication, externally and internally, even in the absence of key team members.My responsibilities included:• management of media and public inquiries through E-mails, phone calls and messages/comments on social media• social media management• government debriefing meetings• management of ongoing collaboration with a local newspaper, Anzeiger Luzern• writing and distribution of press releases• interdepartmental collaboration on different small projects Show less

Lucerne, Switzerland

A few months into my internship, I got the opportunity to lead my first, very own project: City Management Lucerne. I worked closely with the Finance Department and advised them on how to go about communicating their project. I organized and managed the press conference and was in close contact with the media reporting on our project. It was very satisfying to see the press coverage the next day. Therefore, I contributed to the daily operations of the communication team, but have also developed… Show more A few months into my internship, I got the opportunity to lead my first, very own project: City Management Lucerne. I worked closely with the Finance Department and advised them on how to go about communicating their project. I organized and managed the press conference and was in close contact with the media reporting on our project. It was very satisfying to see the press coverage the next day. Therefore, I contributed to the daily operations of the communication team, but have also developed a versatile skill set that allows me to plan communication measures bottom up and manage them as I follow through.Working within the secretarial office of the Communications Department, I provided vital support to the project leaders in executing larger communication processes, but also to the editorial team in the production of their print products. Through my responsibilities and the valuable input I received, my writing skills have evolved from purely academic writing to writing effectively for more diverse audiences. Moreover, through this role, I gained insights into the workings of the city administration.My daily tasks included:• conducting brief interviews• writing and editing articles for Anzeiger Luzern or the city’s magazine• writing and publishing press releases• directing media queries to appropriate project leaders• regular social media updates• assisting project leaders in developing social media content Show less

Cham, Zug, Schweiz

During my time with Veezio Schweiz GmbH, I learned so much about recruiting and hiring through my research, which will continue to help me throughout my career. I regularly conducted in-depth research and wrote articles for the company website and posts for their LinkedIn page. Initially immersing myself in my research, I also honed my writing skills by writing blog articles about what I’d learned. I greatly improved my skills through consistent feedback and refinement. I also actively… Show more During my time with Veezio Schweiz GmbH, I learned so much about recruiting and hiring through my research, which will continue to help me throughout my career. I regularly conducted in-depth research and wrote articles for the company website and posts for their LinkedIn page. Initially immersing myself in my research, I also honed my writing skills by writing blog articles about what I’d learned. I greatly improved my skills through consistent feedback and refinement. I also actively contributed to increasing engagement on LinkedIn by regularly releasing concise posts. With a target audience of small and mid-sized companies looking to hire as well as job seekers, my writing contributed to Veezio's overarching goal of fostering a talent community. This strategic network approach aimed to facilitate connections at crucial moments, leveraging the strength of a unified community.My daily tasks included:• research on recruiting relevant topics• writing blog articles and social media posts (LinkedIn and Instagram)• creating visual content using Canva Show less

Hünenberg, Zug, Switzerland

Returning to my role as Teaching Assistant after the Covid-19 lockdown, I found a seamless transition due to my established familiarity with both the children and teachers. This enabled our collaborative efforts to achieve their full potential from the beginning.In my capacity as a teaching assistant, I gained valuable insights into effective communication with children, recognizing the necessity for tailored approaches based on subjects and individual needs. As before the Covid-19… Show more Returning to my role as Teaching Assistant after the Covid-19 lockdown, I found a seamless transition due to my established familiarity with both the children and teachers. This enabled our collaborative efforts to achieve their full potential from the beginning.In my capacity as a teaching assistant, I gained valuable insights into effective communication with children, recognizing the necessity for tailored approaches based on subjects and individual needs. As before the Covid-19 lockdown, I again conducted group- and one-on-one work with the children, in an effort to address each child’s unique requirements. A personalized approach will lead to a more fruitful and fun learning experience for the children.My daily tasks included:• working side by side with class teachers in the subjects English, Social Sciences, Maths and Music• working in smaller groups or with individual children in the subjects English, Social Sciences and Health• chaperoning field trips Show less

Hünenberg, Zug, Switzerland

In my role as Teaching Assistant, I supported the teachers of a 3rd and 4th grade elementary school class. I alleviated teachers' responsibilities by working with small groups students or one-on-one, offering individualized attention as needed. This approach not only lightened the load for the class teachers, but also provided students with a more personalized and enriching learning experience.During the initial lockdown of the Covid-19 pandemic, I demonstrated adaptability and… Show more In my role as Teaching Assistant, I supported the teachers of a 3rd and 4th grade elementary school class. I alleviated teachers' responsibilities by working with small groups students or one-on-one, offering individualized attention as needed. This approach not only lightened the load for the class teachers, but also provided students with a more personalized and enriching learning experience.During the initial lockdown of the Covid-19 pandemic, I demonstrated adaptability and resourcefulness by utilizing Microsoft PowerPoint to create voice-over learning materials. Specifically tailored for English homework and quiz practice, these materials ensured continuity in education despite the challenging circumstances.My daily tasks included:• group work in the subjects English and Social Sciences• supporting class work in the subjects English, Social Sciences and Music• conducting one-on-one teaching sessions in English• chaperoning field trips Show less

Lucerne, Lucerne, Switzerland

Upon completing the university courses Communication Sociology I and II, I had the opportunity to take on a leadership role as a university tutor, guiding the tutorial session accompanying Communication Sociology II. Embracing this responsibility alongside a co-tutor, we successfully facilitated the tutorial, contributing to over 80% of the students in our group passing the lecture.In this role, I gained valuable experience in group teaching and delivering content at the university… Show more Upon completing the university courses Communication Sociology I and II, I had the opportunity to take on a leadership role as a university tutor, guiding the tutorial session accompanying Communication Sociology II. Embracing this responsibility alongside a co-tutor, we successfully facilitated the tutorial, contributing to over 80% of the students in our group passing the lecture.In this role, I gained valuable experience in group teaching and delivering content at the university level. Working collaboratively with a group of students, we employed dynamic methods such as group work, discussions and peer presentations to foster a participatory learning environment.My tasks included:• reviewing lecture content• answering questions about lecture content• applying lecture content in group discussions Show less

Switzerland

As an intern in Event Management in Student Marketing, I represented the University of Lucerne at educational expos and high schools across Switzerland. Engaging with high school students, prospective bachelor and master's candidates, as well as their families, I drew upon my unique perspective as a student who intentionally transferred to the University of Lucerne due to my profound admiration for its educational offerings and infrastructure. This was my first contact with public relations… Show more As an intern in Event Management in Student Marketing, I represented the University of Lucerne at educational expos and high schools across Switzerland. Engaging with high school students, prospective bachelor and master's candidates, as well as their families, I drew upon my unique perspective as a student who intentionally transferred to the University of Lucerne due to my profound admiration for its educational offerings and infrastructure. This was my first contact with public relations, getting to know the field through the events aspect.Together with my colleagues, we organized the inaugural faculty-specific (Social Sciences and Humanities) bachelor information evening, attracting over 60 visitors. The evening featured presentations from us, lecturers, and student advisors, providing a comprehensive overview of the faculty. To foster connections, we organized an apéro, allowing attendees to ask questions and network.My responsibilities included:• participating in expos• managing info stands at expos• holding presentations at high schools• participating in panel discussions at expos• event planning and managing Show less

Zug, Zug, Switzerland

During the initial phase of my studies, I gained valuable experience as a service employee at Negishi Sushi Bar. This role enabled me to learn and increase my skills in customer interaction, teamwork, financial accountability, and vacation planning within a small staff.This working opportunity not only enriched my practical skills in customer service but also provided insights into the inner workings of the hospitality industry. Being a devoted customer of the establishment prior to… Show more During the initial phase of my studies, I gained valuable experience as a service employee at Negishi Sushi Bar. This role enabled me to learn and increase my skills in customer interaction, teamwork, financial accountability, and vacation planning within a small staff.This working opportunity not only enriched my practical skills in customer service but also provided insights into the inner workings of the hospitality industry. Being a devoted customer of the establishment prior to joining the team, I brought a deep understanding of the clientele's needs and expectations. My responsibilities included:• taking and delivering food orders in the restaurant• filling up empty bar ingredients• carrying my own cash• settling bills at the end of each shift Show less

Master Of Arts - Ma, Strategische Kommunikation Und Management

I am currently pursuing a Master of Arts in Strategic Communication and Management at the University of Zurich. The program delves.

Master Of Arts - Ma, Communication And Media Studies

Activities and Societies: • ESN - Erasmus Student Network • ACE - International Faculty Association of the Erasmus School of History.

Bachelor Of Arts - Ba, Gesellschafts- Und Kommunikationswissenschaft, Insigni Cum Laude; 5.25

Activities and Societies: • LUMOS - Luzerner Studimagazin I completed my Bachelor of Arts in Social and Communication Sciences.

Law

In my first semester at university, I read law at the University of Zurich. While interesting, it became clear it was not my ideal path..

Matura, Major Englisch; Minor Philosophie Und Religionswissenschaft

Activities and Societies: • Organisationskommittee Maturazeitung • Interkulturelles Austauschprogramm mit Indien • UNESCO Club Kantonales.

Middle School Diploma

Activities and Societies: • Track Team • Yearbook Attended Ridgedale Middle School in Florham Park, NJ, USA, for two impactful years..