Executive Vice President Marketing & Strategy
CurrentChampioning marketing, branding and growth strategy for 120+ clients with large focus in post acute care. Oversee all strategic and tactical marketing strategy and execution in the areas of new business, account management, recruitment, internal communications, digital for HTS and 3 affiliate companies.PAC SNF Marketing Leader offering over 15 years experience translating business initiatives and marketing strategies of senior living providers into bottom-line results, improved census, revenue and stronger partnerships with acute care providers. Talented marketing strategist with expertise formulating pivotal strategies to improve patient experiences, satisfaction and person-centered care delivery. Oversee all business development strategies and tactics for B2B for HTS and3 additional companies. Supervise marketing team and develop all web,digital, collateral, branding, advertising and marketing communications inaddition to internal communications.Develop and create care delivery and patient/caregiver engagement andhealth literacy tools, videos and training in the area of PACIncreased new client growth by 320% since 2007Maintain 98% client retentionProvided market research, design, rehab technology and launch for 28short-term rehabilitation units. This includes 9 new buildings withanother 3 set to open Fall 2017 & 2018.Developed proprietary rehab tools, platforms and education for PACexperience, diagnostic emphasis, compliance, safe transition and patientsatisfactionNational speaker in areas of marketing in PAC, PAN/ACO conversations and data analytics, The First 72 hours onboarding in PAC, Census Drivers for SNF, Person-centered care in SNF Setting
