Amy Barthel Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

* Provides content expertise to visual designers, experience architects, web content authors, accessibility consultants, researchers, product owners and developers on a highly collaborative and multidisciplinary global team. * Builds, governs and enhances reusable AEM web components for implementation across sales experiences on usbank.com.* Leads internal communications efforts across the U.S. Bank digital experience platform, reaching 1,000+ members of our digital organization each month.* Creates, enhances and approves AEM documentation and governance processes to support designers and developers in building delightful, accessible and on-brand web experiences.* Leads platform-level demos and design system support office hours, acting as a content design subject matter expert for hundreds of AEM stakeholders each month.* Serves as a leader in the content design community of practice as a content deputy and content peer review group captain.* Actively participates in the content strategy hiring team and the design ethics committee.

Minneapolis, Minnesota, United States

• Strategic planning, design, content creation, project management and analysis of digital and print publications for both program promotion and fundraising purposes (ex. enewsletter, annual report, targeted fundraising campaigns and events), including promotional mailers, email marketing, print appeals, and social media• Responsible for all digital and print promotion of Project Success programs across 7 program areas (including arts and theater opportunities, college tours, career readiness, life skills and more) to 16,000 students and their families in 26 Minneapolis middle and high schools• Web content management on Wordpress CMS and training of internal web users• Creating multimedia assets as needed, including event photography and video production• Volunteer management as Engagement & Outreach Committee Co-Chair• Public relations and media outreach

Greater Minneapolis-St. Paul Area

• Content creation, development and management for publications including web, enewsletter, video, social media, collateral materials, graphic design and more• Promotion of, and support for, frequent fundraising/community outreach events• Event photography and video production• Volunteer management as Engagement & Outreach Committee Co-Chair• Public relations and media outreach

Greater Minneapolis-St. Paul Area

• Oversaw planning, strategy and execution of integrated marketing, advertising and communications campaigns for a diverse range of graduate education programs across the college (2 schools comprised of 5 total departments)• Utilized Google Analytics, social media insights and other data sources as appropriate to glean benchmarks, conversion rates and success metrics for college marketing efforts; reported back to internal clients• Acted as marketing liaison for 40+ graduate programs and central university communications team• Managed all web and social media content for the college• Served as content manager and editor for the college's section of the St. Thomas Newsroom; managed creation of the first-ever college newsletter• Directly managed graduate and undergraduate student interns, providing guidance in the areas of web programming, content management and social media marketing• Handled day-to-day marketing operations of the college, serving as the primary contact for all types of digital and print communication• Oversaw creation of all print collateral materials

Minneapolis, Mn

• Wrote, collected assets for and managed client case studies• Conducted extensive business development research• Wrote and developed business proposals and presentations • Supported Account Services staff in a media relations and writing capacity• Vetted companies for potential Haberman partnerships, with special attention to the company's mission: "We tell the stories of pioneers who are making a difference in the world."

Minneapolis, Mn

• Supported integrated communications campaigns for clients such as Pentair, Memorex and Cub Foods by developing online content, drafting press releases, conducting media outreach and tracking coverage• Pitched newsworthy stories for clients across all practice areas to local, national and trade media• Conducted extensive business prospecting research• Wrote copy for marketing materials and case histories across all practice areas• Followed through entire production of promotional new business mailer to 200 banks in the Midwest

• Edited reports submitted by mystery shoppers for consistency, accuracy and integrity• Proofread and wrote original website content for SecretShopper.com• Served as a client services representative for existing, new and prospective businesses seekingmarket research expertise• Created new marketing strategies for a fast-growing, internet-based company

• Wrote articles for Tiger Oak Publications' Community Lifestyle Magazines (primarily Woodbury Magazine and Maple Grove Magazine)• Copyedited and fact-checked articles for a variety of Community Lifestyle Magazines• Compiled calendar events and art for Woodbury and Maple Grove Magazines

• Assisted ESL students to comprehend and interpret English literature, write essays and participate in class• Created individualized plans for students to utilize their personal strengths and improve on their weaknesses

• Organized and supervised large staff of section editors, writers, photographers and copy editors• Copy edited using AP Style, fact checked, and analyzed design of all pages before sending the newspaper to press• Built pages for section editors utilizing Adobe InDesign, InCopy and Photoshop• Conducted interviews and wrote stories for each section of the newspaper

Collegeville, Mn

• Designed, edited and contributed copy to Illuminations, HMML’s seasonal magazine• Designed, wrote and copy edited for other publications, advertisements and marketing materials• Assisted in setting up exhibitions, planning and organizing fundraising events

London, United Kingdom

• Wrote artists’ biographies for publication on the company website• Entered artists’ catalogues into company database• Scanned images for clients and publication

B.A., English

Activities and Societies: "The Record" Campus Newspaper, Study Abroad London Fall 2008

Coursework, Business/Corporate Communications

Continuing Education, Web Design