Al Sturgeon

Al Sturgeon Email and Phone Number

Manager, Reporting Products and Solutions - Department of Health and Social Development @ Government of New Brunswick / Gouvernement du Nouveau-Brunswick
Fredericton, NB, CA
Al Sturgeon's Location
Fredericton, New Brunswick, Canada, Canada
Al Sturgeon's Contact Details
About Al Sturgeon

With over 20 years of experience in the IT industry spanning hardware, software, and SaaS solutions, I have had the privilege of contributing to and leading various aspects of business development. My journey includes 15+ years of progressive sales experience and leadership, complemented by a decade of expertise in program development, sales management, and Go-to-Market (GTM) strategies.Throughout my career, I have consistently demonstrated my proficiency in selling Enterprise SaaS, subscription-based, and on-premise software business models. I take pride in my ability to effectively engage with senior managers and executives across competitive and highly regulated industries, adapting my approach to meet their unique needs.One area where I've excelled is in selling developer and technical products, particularly in the context of a product-led growth (PLG) motion. My track record speaks for itself, as I have consistently met and exceeded quota, both in securing new business and expanding existing accounts.In my role managing 150 Enterprise accounts at various stages, I achieved remarkable results. I increased Annual Recurring Revenue (ARR) consistently, delivering a year-over-year growth rate of 25% while minimizing churn to less than 5%. This success reflects my ability to cultivate and maintain strong client relationships and drive business growth.One of my strengths lies in building data-driven, dynamic, and scalable sales environments by establishing effective processes and programs. I take pride in my contributions, including the creation of sales enablement kits and training materials for new integrated Salesforce products. Additionally, I have successfully delivered sales training programs to Account Executives, Sales Engineers, Customer Success teams, and Business Development Representatives (BDRs), equipping them with the knowledge and skills needed for excellence in their roles.My experience extends beyond sales into project rollouts, product launches, campaign analysis, and metrics-driven reporting. I have consistently demonstrated my ability to lead programs and teams effectively, ensuring that objectives are not only met but exceeded.

Al Sturgeon's Current Company Details
Government of New Brunswick / Gouvernement du Nouveau-Brunswick

Government Of New Brunswick / Gouvernement Du Nouveau-Brunswick

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Manager, Reporting Products and Solutions - Department of Health and Social Development
Fredericton, NB, CA
Al Sturgeon Work Experience Details
  • Government Of New Brunswick / Gouvernement Du Nouveau-Brunswick
    Manager, Reporting Products And Solutions - Department Of Health And Social Development
    Government Of New Brunswick / Gouvernement Du Nouveau-Brunswick
    Fredericton, Nb, Ca
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  • Government Of New Brunswick / Gouvernement Du Nouveau-Brunswick
    Manager, Reporting Products And Solutions - Department Of Health & Social Development
    Government Of New Brunswick / Gouvernement Du Nouveau-Brunswick Apr 2024 - Present
    Fredericton, New Brunswick, Ca
    Organizing the resources on reporting to ensure consistent, timely reporting on core business data. Facilitating weekly meetings with the Data Analysts team on the progress of monthly reports, identifying process improvements and mitigating potential risks. Reviewing current, completed, and report requests to manage the workload and competing deadlines of priority projects for the team. Perform data mining operations and reporting to create insights on the performance of the health care system and social development programs. Collaborate with Dashboard Specialists to review requirements, timelines and review for quality assurance, including development of a management plan for dashboard production and maintenance sets. Engaging and managing relationships with executives, external stakeholders, clients and all levels of the organization. Contribute fresh ideas and innovative solutions for reporting, analysis and briefing documents.
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  • Mesh/Diversity
    Vice President Business Development & Partnerships
    Mesh/Diversity Feb 2018 - Dec 2023
    Moncton, Nb, Ca
    Optimized sales technology processes and stacks to drive sales and improve overall performance. I successfully optimized and managed HubSpot, Apollo, and LinkedIn to ensure data integrity, launch effective campaigns, and enhance the overall quality of the sales pipeline. This allowed for more efficient and data-driven decision-making. I established strategic priorities for business development and prospecting strategies for Sales Qualified Opportunity (SQO) goals. This approach ensured that our efforts aligned with growth objectives, focused on high-value opportunities. I enhanced customer understanding of our product's value throughout the evaluation and adoption cycle, resulting in higher close rates. I developed action plans to address areas where improvement and opportunity were evident. This proactive approach allowed us to continuously refine our processes and drive better results. I created mutual action and success plans with prospective and existing customers to ensure their value realization. This proactive engagement built stronger, lasting relationships.I explored innovative programs for a SaaS DEI management solution that scale and grow with customer programs. This demonstrated my commitment to fostering inclusivity and diversity within organizations. I provided mentorship to early career sales representatives to help them perform at a high level and prepare for larger roles. This investment in talent development contributed to a stronger and more capable sales team.I overhauled and improved the sales process to maximize the effectiveness of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). This resulted in more efficient progress toward closing deals and a higher conversion rate. I secured speaking engagements at prestigious events such as the Forum on Workplace Inclusion and the Inclusion Forum in Zurich, Switzerland. These opportunities allowed me to showcase our product and expertise to a wider audience.
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  • Welltrack
    Director Of Business Development
    Welltrack Jan 2017 - Dec 2017
    I established an improved customer engagement and acquisition process through the implementation of mutual action and success plans with both prospective and existing customers. Recruitment and onboarding of team representatives. Managed HubSpot and Outreach tech stack to maintain active campaigns and pipeline management to optimize lead generation performance, and enhance prospect quality. This approach allowed a data-driven decision approach to streamline our lead-generation and customer growth efforts. Joined Welltrack founders at 500 Startups in San Francisco, where I implemented new and learned ways of improving the positioning of the company for engagement with new funders and clients.Accomplished securing new organization licenses with prestigious higher education institutions and partnerships that enhanced the companies reputation and expanded the client portfolio significantly. I drove substantial growth in qualified pipeline that supported a commitment to growth and the ability to attract and engage with high-quality leads.
  • Propel Ict
    Entrepreneur In Residence (Eir)
    Propel Ict May 2015 - Dec 2016
    Saint John, New Brunswick, Ca
    I was deeply involved in establishing processes and strategies to help companies and founders engage with ideal client profiles, and build a sales and customer acquisition strategy that scales beyond a startup ecosystem. I've collaborated closely with startup teams to design comprehensive sales kits that streamline the buying process. These kits include essential elements such as first call presentations, product demonstrations, competitive positioning, pricing structures, and package options. Focused on the goal to make it easier for startups to navigate the complexities of the sales process.I prioritized developing a deep understanding of each startup I worked with, including their competitive differentiators and sales opportunities. This knowledge enabled companies to engage effectively with targeted prospects, conveying the unique value proposition of each startup's solution. I helped founders review and set sales objectives based on results from target accounts, aimed at shortening sales cycles. By strategically defining objectives, I helped ensure that founders' efforts were aligned with specific goals and outcomes.A key role was coaching and mentoring early-stage and growth-stage startups. I've helped them accelerate their product-market fit, design effective pricing and packaging strategies, and refine their positioning in the market. My contributions have extended to helping design pricing and packaging strategies that lead to securing initial deals. This offered companies an ability to increase average deal size and reduce inefficient lead generation activities.I've provided mentorship to founding teams to assist them in positioning their companies effectively. This includes leveraging appropriate data and metrics, such as burn rate, Monthly Recurring Revenue (MRR), market size, and yearly projections. This support has been instrumental in helping startups secure significant investment, ranging from seed to angel to series A funding.
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  • Salesforce Marketing Cloud
    Product Marketing Manager
    Salesforce Marketing Cloud Oct 2011 - May 2015
    San Francisco, California, Us
    I engaged regularly with global clients, facilitating discussions and negotiations that led to the procurement of global contracts. I consistently presented as a subject matter expert and conducted executive briefings, engaging with customer C-level executives to position, validate, and secure enhanced contracts. Engaged in executive-level discussions with CMO, CSO, and CRO leadership from international leaders in their space. Played a crucial and high visibility role in developing sales enablement programs and various sales and marketing materials. This included sales kits, presentations, marketing videos, product brochures, sales playbooks, competitive kill sheets, and pricing and packaging strategies.I had several opportunities to design and deliver product and sales presentations with live demonstrations for audiences at Salesforce's Dreamforce, Cloudforce and Connections conferences. I delivered and updated Product Roadmaps for global clients, which played a pivotal role in securing renewals with large and established international clients in Australia and Singapore.As a core member of the launch team for Salesforce's integrated social & marketing platform, I helped enable Account Executives, Sales Engineers, Customer Success Managers and Business Development teams to engage, update and expand business with a diverse international customer base. I also actively participated in restructuring and securing global multi-million dollar social deals with many Global account teams.
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  • Radian6 (Acquired By Salesforce)
    Senior Customer Success Manager
    Radian6 (Acquired By Salesforce) Sep 2010 - Oct 2011
    My journey in the role of a Customer Success Manager was driven by a deep commitment to fostering customer satisfaction, promoting product adoption, and achieving significant results as an Account Executive, exceeding monthly and quarterly quota. Played a pivotal role in selecting and onboarding customer success managers who exemplified the company's core values of drive, tenacity, and leadership. This strategic approach ensured the team was not only skilled but also aligned with the organizational culture of success. I championed a cadence of continuous process improvement, where the focus was on refining all customer success cadences. This commitment to ongoing refinement was instrumental in enhancing the overall customer experience during product adoption and strategies during an acquisition (Salesforce acquired Radian6 in 2011).I actively facilitated account reviews with existing clients, encouraging them to embrace new and integrated capabilities as the Social Landscape evolved, and products were integrated into advanced systems. These reviews served as a platform for productive discussions and proactive solutions.Leveraging data-driven insights, I prioritized opportunities and developed effective business development strategies for managing our largest clients. This data-driven approach allowed me to make informed decisions and allocate resources efficiently.My transition from the role of an Account Executive to a Customer Success Manager was driven by consistent achievement of quota results and the support of leadership. This transition allowed me to focus on managing product adoption and fostering customer account growth. I successfully managed a portfolio of 150 enterprise accounts with an increase to Annual Recurring Revenue (ARR) of 25% year-over-year, while reducing customer churn to less than 5%.
  • Radian6
    Senior Account Manager
    Radian6 Dec 2009 - Oct 2010
    Joining as an Account Executive followed by a move into a Customer Success role was marked by a strong commitment to excellence and achieving remarkable results. I started as an Account Executive and made an immediate impact by exceeding quota in Q1 and Q2. This achievement demonstrated my ability to learn a product and business, drive results and meet targets consistently.In my role, I led new B2B customer demonstrations and contracting in North America. A focus on leadership and exceeding goals allowed me to contribute significantly to our business growth and expand our customer base. I managed leads and opportunities in Salesforce.com, utilizing sales pipeline reports and methods reviewed weekly to adapt and adjust forecasts. This data-driven approach ensured that our sales efforts were aligned with our goals.Provided accurate weekly forecasting and revenue delivery as a key part of my role. This ensured that our organization had a clear understanding of revenue projections and allowed for effective planning. I reviewed sales objectives and results for engaged leads and prepared engagement, trial, and action plans. This proactive approach was aimed at reducing the call-to-close cadence and increasing the average contract size.
  • Titus
    Senior Account Executive - Enterprise Solutions
    Titus Nov 2006 - Dec 2009
    Starting as an Enterprise Account Executive, my results and success in new sales was marked by a relentless commitment to growth, innovation, and exceptional results. When I joined as an Enterprise Account Executive, I embarked on a journey to expand sales contracts within corporate clients. In just two years, I achieved an outstanding growth in corporate enterprise sales into multi-million dollar and multi-year enterprise contracts and scaling ARR year over year. This remarkable trajectory reflects my dedication to driving growth and delivering results in complex and regulated industries.I took the initiative to design Sales 1st call presentations, product demo overviews, and created a scalable enterprise pricing matrix tailored to contracts ranging from 100's of users to 100,000's of users. These strategic initiatives simplified the buying process and allowed us to cater to a diverse range of enterprise clients. My formulation of a corporate sales strategy played a pivotal role in driving significant growth in corporate enterprise contracts, underscoring the impact of strategic planning.Throughout my tenure, I consistently exceeded individual annual quotas year-over-year, establishing a strong track record of sales performance. These achievements reflect my ability to consistently deliver results and meet challenging targets. I demonstrated the ability to generate short-term results by implementing paid pilots while simultaneously maintaining annual pipeline coverage and acquiring new customer contracts. This approach allowed us to strike a balance between immediate impact and long-term sustainability.
  • Mosaid (Now Synopsys)
    Senior Technical Sales Engineer
    Mosaid (Now Synopsys) Mar 2006 - Nov 2006
    Sunnyvale, California, Us
    Technical sales, customer support, on-site customer training, technical writing.With an international base of customers across the semi-conductor space, I was lucky to work with teams across the consumer electronics spaces, in and around their incredibly challenging technical requirements - many of these products are in the TVs we watch today. Working closely with account teams & international manufacturing partners, my role was to ensure designs met with customers requirements, on time and within the budget allocated.One of the most challenging yet rewarding parts of my role, was delivering a world-class customer experience in our Tokyo office with our Japanese customers. I admire and respect the ways we can always over come communication barriers. This was one of those times.
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  • Trigence (Now Appzero)
    Senior Account Executive - Global Accounts
    Trigence (Now Appzero) May 2005 - Mar 2006
    Ottawa, On, Ca
    Based on the successful delivery of competitive marketing assets and understanding the landscape, I was moved into an Account Manager role, where I designed and executed the sales and lead generation process. This resulted in successful active engagements with customers to help evaluate, trial, and purchase our solution, that involved networking and server applications. This hands-on approach allowed us to build strong client relationships and ensure our solution met their growing needs.I took the lead in new B2B business development and outreach for new product introductions. This strategic initiative aimed to expand our product offerings and reach new markets, contributing to our overall growth.I constantly tested and adjusted our marketing message through AB testing to ensure that we were continually improving our messaging to resonate with our target audience effectively.I successfully secured early customer pilot programs with prestigious clients in North America and the EU. These programs not only validated the effectiveness of our solutions but also opened doors to long-term partnerships.
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  • Trigence (Now Appzero)
    Marketing Specialist - Competitive Intelligence
    Trigence (Now Appzero) Sep 2004 - May 2005
    Ottawa, On, Ca
    As a Marketing Specialist, I played a pivotal role in creating the Sales and Marketing Go to Market strategy and sales process for server and application solutions. This involved in-depth market positioning and competitive landscape analysis, setting the foundation for our sales efforts and led to my move to run lead generation and eventually take responsibility for sales operations as an Account Manager.In approaching sales operations, my focus was on lead generation targeted at Senior IT professionals interested in simplifying corporate server software configuration, maintenance, updates, and archival and retrieval. This transition allowed me to have a direct impact on driving revenue and business growth.
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  • Logicvision (Now Mentor Graphics)
    Senior Field Application Engineer
    Logicvision (Now Mentor Graphics) 2001 - 2003
    Wilsonville, Or, Us
    Technical Account Management; Customer Support & Services; Product LaunchDesigned, validated and published Product Implementation User Guides to streamline customer onboarding, simplify product implementation and reduce customer support calls by over 75% for new clients getting started with our technology, and accelerating their path to design success.Defined the strategy and local market positioning, training and enablement across products. With a global product field team, worked on global event & release events for the regional sales teams. Drove market share in the regional market owning messaging, positioning, compete activities, collateral development and opportunity assessment steering.
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  • Chrysalis-Its
    Product Manager / Sales Engineer / Asic Designer
    Chrysalis-Its 1999 - 2001
    Joined Chrysalis-ITS (now Thales Digital Identity and Security) as an ASIC Verification Engineer then moved into a Product Manager role. Managed customer briefings and demonstrations of advanced security, encryption and protection technology for highly trusted and highly regulated industries.New product launch from concept to beta build to design. Launched first server based SSL accelerator appliance ahead of industry shift.Led design and development of customer beta kits for PCB testing boards, system ready, with pluggable ASIC sockets for new Encryption Chip technology.
  • Newbridge Networks
    Asic Design Engineer
    Newbridge Networks Jan 1997 - Apr 1999
    Ca
    Newbridge Networks (now part of Nokia) pioneered advancements in Telecom that continue to change how we communicate today. As an ASIC Design Engineer, responsibility included researching & writing functional design documents, designing, testing & validating the actual ASIC modules (in both pre-fabrication and post-fabrication environments), and hosting code review meetings to coordinate deliverables across the ASIC design teams, along with the Systems Design Team (PCB and FPGA) and Software Engineering Teams to ensure manufacturing times, builds and testing were completed according to schedule. This work involved working across a variety of functional teams from engineering to manufacturing and marketing, including junior to executive level meetings.
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Al Sturgeon Skills

Salesforce.com Product Management Enterprise Software Business Development Strategy Account Management Product Marketing Saas Cloud Computing Competitive Analysis Solution Selling Marketing Strategic Partnerships Management Strategic Planning Sales Social Media Marketing Customer Service Start Ups Training B2b Marketing Channel Partners Software As A Service Market Research Crm Sales Process Radian6 Marketing Strategy Social Marketing Product Launch Product Innovation Strategic Human Resource Planning Sales Enablement Program Management Project Management Thought Leadership Mentoring Leadership Technical Leadership Sales Presentations C Level Communications Diversity And Inclusion Analyst Briefings Organizational Culture Client Presentation Team Mentoring Start Up Ventures Written And Oral Presentation Skills Social Media Email Marketing Demand Generation Team Leadership Analytics Product Briefs Technical Presentations Peer Mentoring Start Up Environment

Al Sturgeon Education Details

  • University Of New Brunswick
    University Of New Brunswick
    Electrical Engineering

Frequently Asked Questions about Al Sturgeon

What company does Al Sturgeon work for?

Al Sturgeon works for Government Of New Brunswick / Gouvernement Du Nouveau-Brunswick

What is Al Sturgeon's role at the current company?

Al Sturgeon's current role is Manager, Reporting Products and Solutions - Department of Health and Social Development.

What is Al Sturgeon's email address?

Al Sturgeon's email address is al****@****ers.com

What is Al Sturgeon's direct phone number?

Al Sturgeon's direct phone number is +150699*****

What schools did Al Sturgeon attend?

Al Sturgeon attended University Of New Brunswick.

What are some of Al Sturgeon's interests?

Al Sturgeon has interest in Children, Civil Rights And Social Action, Education, Environment, Science And Technology, Health.

What skills is Al Sturgeon known for?

Al Sturgeon has skills like Salesforce.com, Product Management, Enterprise Software, Business Development, Strategy, Account Management, Product Marketing, Saas, Cloud Computing, Competitive Analysis, Solution Selling, Marketing.

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