I research how adverse events in a company's environment impact its performance and how marketing assets, actions, and personnel aggravate/mitigate the impacts.I teach:BCom: MRKT 354: Marketing strategyMMA: MRKT 671: Advanced marketing analyticsMMA: MRKT 672: Pricing analyticsMBA: MRKT 562: Marketing strategyMBA: MRKT 658: Marketing analyticsPhD: MRKT 701: Topics in Marketing Strategy

I teach the course DSCI-D 590, titled *Data Science in Business*, to students enrolled in the MS in Data Science program.https://luddy.indiana.edu/contact/profile/index.html?Vivek_Astvansh

I research the determinants and effects of corporate environmental pollution. The Environmental Resilience Institute (ERI) helps me disseminate my research and thus impact regulators, local governments, and companies. For example, I am a co-principal investigator (co-PI) on a grant proposal to the U.S. Environmental Protection Agency (EPA). We are trying to determine ways by which companies and the local governments can work together to manage climate change.

Simply put, Dewey Data Inc. aims to become academics' alternative to WRDS. And a preferred alternative. My job was to help Dewey realize this aim. More specifically, I received data sets from Dewey's partners, understood the data sets, and suggested research questions that the data sets could help answer. These questions enabled Dewey to pitch its platform to business schools.

I worked with undergraduate and graduate students in the data science program and help them apply their data science skills to real-world data sets and solve real problems for companies and product safety regulators.

I taught a course named "Analysis of Marketing Data" for the B.S. in Business program (BUS-M346) from fall 2018 to fall 2022. I directed research at Kelley School's Center for Education and Research in Retail in the year 2021-2022, raising money and placing students.

I helped the Center raise money through corporate gifts. In return, the center helps the gifter-companies improve their retail performance. For example, I worked with a publicly-listed, Indiana-based retailer in helping them measure the cost savings from moving to a no-chat on their website/app to "chat with a live agent" to "chat with a minimum viable bot + chat with an agent" to "chat with an advanced bot."

At the Ivey Business School's now-defunct Ivey International Centre for Health Innovation (IICHI; https://www.ivey.uwo.ca/healthinnovation; informally Ivey Health), I led a research program on healthcare analytics. Specifically, the team and I studied how medical device innovations are introduced into the market; how device malfunctions – as reflected in unstructured textual customer complaints – yield device recalls that in turn impact subsequent innovations by the focal device manufacturer and its peers.

Marketing doctoral student and research and teaching assistant at Ivey Business School, Western University.Part-time faculty member at King's University College, Western University. Taught introductory marketing (MOS 3320) to third- and fourth-year students. The pedagogy involved a mix of Harvard/Ivey/Darden cases, industry and background notes from leading scholars (these readings substitute the conventional textbook), and HBSP's Marketing Simulation.

- Instructor for Marketing Research (MKT 310) for BBA students- Instructor for Math Review (Camp) to Full-Time MBA students in Summer 2013- Tutor for Student-Athletes- Teaching assistant for Marketing Strategy (MKT 460; MKT 760), and Marketing Channels (MKT 425)

As head of Global Marketing, I led both the Product Marketing, and Corporate Marketing sub-functions.Before moving to Marketing function at ESQ, I led the delivery, account management, channel management, and sales for clients in South Asia, Middle East, and South-East Europe regions; managed the Education Services (Technical Writing) group, and also contributed to Customer Support group.

Empirically analyzed (using social media monitoring and listening tools) how Sopra, India used Facebook, Twitter, and LinkedIn. Researched contemporary use of social media by (B2B) IT firms, and recommended a revised strategy and actions to better align these three social media platforms to create higher prospect engagement.Conducted "Post-Exit Feedback" of alumni of Sopra, India to identify the positives and negatives of Sopra, India. Analyzed the profiles (tenure in industry, tenure with Sopra, skill-sets, next employer, project at Sopra, etc.) of alumni, mapped the profiles to the core talent requirement of Sopra, took sample alumni, read the Exit Interview transcripts, and finally, engaged in technical as well as behavioral discussions to dive deeper into their feedbackDelivered a half-day workshop on Negotiation Skills to a batch of 25 participants at Sopra Group India. The workshop (unlike a training) involved exercises to determine negotiation style of participants, role-plays depicting application of negotiation in real-life incidents of participants.Analyzed the current process and system of employee-referral at Sopra Group India. Used the data for the last 14 months, and segregated it based on profile of candidates and employees. Did an open-house meeting with employees to understand their grievances. Worked with the head of Recruitment to identify problems and solutionsAnalyzed project-management methodology (for SW Delivery, and Contact/Call Center) of an e-commerce firm (name undisclosed for confidentiality), drafted a customized project management methodology (using best practices of Scrum, PMI, PRINCE2, and ITIL), trained a pilot-project team, analyzed improvements quantitatively (time and cost) and qualitatively (employee engagement and moral), and finally, created an inhouse trainer to carry on the work

Led social-media marketing and strategy projects for a leading U.S.-domiciled MNC. Used Web, mobile, and social-media analytics to recommend improvements in digital marketing strategy of the client, thereby enabling higher revenue, increasing brand equity, and more effective customer service using digital channelsRan business-consulting workshops for clients where I brought together cross-functional, cross-hierarchical stakeholders in the client’s organization, and conducted brainstorming sessions to define the problem, and get all stakeholders to commit to the project. Additionally, I worked with the client reps to identify measurable business-results that will quantify our success. Subsequently, I brought together expertise from my employer and identified the solution that will solve the client’s problemDid a pre-sales project for a leading healthcare organization in the UK. As part of the project, analyzed the business of the client, and compared it with the growth and strategy adopted by the client's competitors. Analyzed the growing economies, and recommended new markets and new products for the client

I (developed content and) instructed a 30-hour elective course on "Services Marketing" to a batch of 55 second-year MBA students.

I (developed content and) instructed:a) a 30-hour course in Business Economics to a cohort of about 30 first-year MBA studentsb) a 30-hour course in International Business to a cohort of about 30 second-year MBA students

Product Engineer, Customer R&D Point-of-Contact for Cadence's Mixed-Signal Simulation SolutionsWorked (through and) with Sales, Field, and Customer Support reps to migrate customers from legacy simulation solutions to the state-of-the-art solution from Cadence. Corresponded with customers, and understood their problems as an R&D point-of-contact, solved the problems, and took the engagement to the next level of valuePublished a few papers on the product, and presented the product in conferences, and 1-2-1 e-meetings with customerswww.cadence.com/india/newsletters/icon_2006_06.pdfhttp://www.sabreindia.net/cadence/pcell.pdfhttp://www.cadence.com/india/newsletters/2008/07/index.htm

Contributed as a business analyst and project coordinator for Barcap's investment (securities and derivatives) trading (software) platform

Revamped Virtuoso CDL In - a product that was moribund. Transitioned the product from Russia office, and engaged proactively with Field and Support groups to understand what problems users saw in the product. Beta-partnered with two key clients; redesigned the software removing useless features, and adding what the users really wanted. Simplified graphical- and command-line-based UIs.Conceptualized, prototyped and finally productized Virtuoso SPICE In - the next-generation analog design translator. Led the product management function and spearheaded the packaging, licensing, bundling, and pricing decisions.Promoted the solutions at various international user conferences by delivering papers, presentations, and demos.Cadence rewarded me with an Excellence-in-Execution and Excellence-in-Leadership awards

Co-developed VoIP (MeGaCo and MGCP) snifferCo-developed satellite communications software for HNS' DirecWay product-lineDeveloped modules for LACP (Link Aggregation Control Protocol) and VRRP (Virtual Router Redundancy Protocol) for TCP/IP switch and router for NEC Corporation (NEC was HSS's client)