• Designed and implemented marketing strategy aligned with business strategies in building a strong corporate identity in the foodservice market• Implementation of communication strategy• Designing Online marketing activities (e- mailing, e- commerce promotions, social media posts, banner, web site contents & designs.)• Coordinate with third parties (such as advertising, digital, event, PR, packaging design agencies)• Coordinate and run the fair & event activities of the company• Management of g2m corporate social media accounts• Managing monthly insert promotion activities• Responsible for development and management strategy for 8 different brands in different categories(Dry Food, Fresh F&V, Fresh Meat, meat products, Dairy products, Non-Food, Frozen products) • Innovation of new products and renovation of current products. Responsible for new product management• Launched 6 new brand for 5 different categories • Manage processes in a coordinated manner with sales, commerce and finance departments• Budgeting and forecasting. • Monthly, analyzing sales and profit performance and make presentation to the top management

• Implementing & enabling production of great quality products in order to deliver product strategy• Working in partnership with suppliers Europe and Turkey to encourage trust and loyalty • Getting in contact with the buyers in HQ and sourcing products to UK and Europe Tesco stores.• Identifing new suppliers, sources and products• Ensuring category production plan to achieve product strategy on time• Price negotiation with suppliers• Time-line follow up and make sure products are shipped on time with right quality

• Responsible for the development of Private Label Products for meat products, dairy products and ready meals• Management % 13 of total PL sales of company• To make yearly business plans and determine new products• Negotiation suppliers according to cost, quality, production process, pricing, logistics criteria, factory audits for quality purposes, consumer panel tests• Development and implementation of packaging and designs aligning with the International Head Quarter• Determining recipes and products quality to ensure the total quality management system standards for all existing and new products• Managing promotion activities• To follow up competitor’s assortment and prices• Report sales, margin ,scrap analysis• Due to company targets, preparing annual purchasing budget and developing cost saving projects

• Creating working conditions with new suppliers.• Determining the product portfolio by assessing the sales, region and customer needs along with the competitive atmosphere.• Pricing• Budget and target planning of the category in sub-groups both in short and long terms.• To develop and implement purchasing and sales strategies to achieve target, profit and turnover growth of the related categories.• To manage the promotional sales in line with the targeted profitability.• Follow up daily stocks, planning for optimum stock rate and sales according the type and demand on the product.• Cooperating with Finance Department, guiding suppliers to control current accounts, and payment lists• Follow up daily stocks, planning the optimum stock rate• Report sales and margin analysis