 Manage strategic customer relationships. Uncover, develop, grow and maintain key untapped accounts with superior growth potential  Use account-based B2B marketing strategies for business development and finding synergies between the customer’s supply chain and vendor's value proposition Initiate, plan and execute customized multi-technology trade shows at key accounts, achieving superior attendance and interaction with main decision-makers, as compared to traditional industry events.  Demonstrate broad understanding of customer technical requirements, core competencies, composition of the buying center members and use the customer’s decision journey map to convert transactional business into collaborative relationships Drafted and published advertorials highliting key accomplishments by our team at target accounts, and the ensuing benefits gained by the customer Directed project to set a benchmark for customer satisfaction level which involved management of team dynamics, created and tested a scalable framework for measuring, monitoring and improving satisfaction across our customer base, with objective to improve net promoter score by x%. Defined customer journey map, isolated touchpoints and uncovered key performance indicators. Performed and communicated analysis with translation into pragmatic corrective actions with business sector leaders Crafted strategic roadmap for sales growth in the Canadian market through keen marketing efforts, augmented use of resources, sales data analytics and management of customer relationships. Developed a hierarchy of tasks to define, identify, assess, benchmark and evaluate procedures for optimal market determination

 Designed and implemented motion control applications for factory automation involving servo drives, pneumatic controller and programmable logic controllers.  Supply chain management, customer support, inventory management in addition to supervision of the rail cutting workshop.  Designed and hosted custom PLC training programs for customer process, reducing the overall time to market on a new product.  Drafted and produced marketing launch package for introduction of new automation and motion control products. Hosted the company’s first participation in a major industry trade show (CMTS), with collaboration from channel partners and suppliers.