S Aswad Email & Phone Number

Cyberjaya, Selangor, Malaysia

Malaysia

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Managing over RM 248 million worth of direct and indirect corporate social investment (Human capital) contributed by 39 corporations comprises of GOC, GLCs, Government/State Agencies, Corporations and individuals.Lead, identify facilitate fundraising channels and activities for Yayasan Peneraju and develop core generic trust proposals for each programme that requires funding.Build on relationships with existing trust supporters, writing reports to meet deadlines and submitting further applications for funding.Manage, develop and sustain effective working relations with stakeholders, FundingPartners, Government representatives and other key parties to ensure that theFoundation’s objectives are achieved and a universally positive impression of theFoundation is maintained.Develop an appropriate strategy for the effective management of relationships withcorporate stakeholders.

Lead the Marketing Communications activities for Enterprise Business Division that recorded a 21% increase in Sales and contributed positively to the Group revenue at RM411.6 million.• Translate Group and Country-level strategy and goals into detailed PR & Events initiatives andactivities, with measurable targets and results.• Actively plan and execute overall PR & Events activities from Branding, Product Launches,MarCom campaigns, and Co-Branding activities.1. Events – Corporate and Consumer thematic and tactical campaigns, trade shows, exhibitions,conferences.2. Product Launches – event planning, management and co-ordination.3. Familiarization trips – Press, VIP and Guests planning and co-ordination.4. Partnership & Sponsorship - Cross marketing events with co-brands, and partners• Work closely within Marketing and other internal departments, regional counterparts and relevantstakeholders in implementing PR & Events projects to meet Corporate level strategy andobjectives.• Co-ordinate external agencies and suppliers, ensuring clear and measured deliverables are met.Developing and presenting online marketing strategies and plans based on a strategic understanding of the company, its marketing strategy, products, services and target audiences.• Proposing and building successful online marketing programmes, combining telecommunication industryexpertise, innovative internet marketing techniques and an emphasis on return on investment.• Managing and overseeing the annual planning process by defining the project approach and controllingproduction timelines.• Building and maintaining strong collaboration with the web agency, Marketing team and other respectiveparties to yield new ideas/innovative ways to strengthen the Company’s branding, corporate image andpresence in the market, by developing and implementing online marketing efforts.

Event Design and ProgrammeImplement planned corporate / learning programmes. - Job task includes design, schedule, timelines, venues, suppliers, legal obligations and budgets to meet organisation’s requirements.- Identifying opportunities for events /exhibitions- Perform research on markets to identify opportunities for events to promote/exhibit learningofferings and consultancy services to external customers to maximise PETRONAS’s brandawareness.Events logistics- Plan and co-ordinate all aspects of logistics such as venue search and negotiation, planning roomlayouts, suppliers liaison; securing accommodation, caterers and equipment for the organisation’scorporate/ learning events.Events promotion packs and materials- Prepare and propose promotion tools such as posters, training calendars, brochures for and otherforms of communication materials used for events/exhibitions, engagement sessions/visits byinternal and external stakeholders.

- Develop and manage the production of events’ marketing collateral- Coordination of events’ advertising and promotional programmes- Develop and coordinate advertising materials or related communication activities such as media conferences- Coordinate and manage media and public interest to generate coverage and maintain awareness- Handle and coordinate all media requests and enquiries- Develop and create media releases, key messages, media FAQs, speeches, and presentations