I help startups with their community planning, user engagement & retention, data-driven decision making and go to market strategies.

As the Head of Growth - Community at BabyChakra | Good Glamm Group, I led and drove the growth of the community with a focus on customer engagement, retention, and monetization. - Enhance customer retention by empowering strong relationships and engagement within the community - Implement customer-centric initiatives to ensure increased brand loyalty and long-term satisfaction - Use Data analytics and key performance indicators (KPIs) to monitor customer behavior, identify trends, and implement strategies to optimize customer value - Orchestrate various community events for engagement and driving brand awareness - Collaborate with cross-functional departments to align growth initiatives - Manage and guide a 10-member community & content team

In my role as the Head of Community at Quora, I launched and managed the growth the Quora Malayalam community from scratch. - Launch the Quora Malayalam community, catering specifically to the Malayalam-speaking user base. - Extensive research to understand the target audience in order to build strategies to attract users, encourage participation, and build a strong foundation. - Develop language-specific policies and guidelines to ensure a positive and healthy environment. - Implement moderation processes that effectively address user concerns, prevent misuse, and maintain the integrity of the platform. - User engagement and satisfaction initiatives to cultivate a sense of belonging. - Agile and data-driven approach to improvising the strategies. - Closely monitor key performance indicators (KPIs), such as user activity, content quality, and community growth and make informed decisions to optimize the community's performance.